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M. Dekimpe · SciRah

Researcher profile · Semantic Scholar

M. Dekimpe

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M. Dekimpe — researcher profile on SciRah

h-index: 49
Works: 191
Citations: 10K

Most-cited papers

How Business Cycles Contribute to Private-Label Success: Evidence from the United States and Europe
Lien Lamey, Barbara Deleersnyder, M. Dekimpe, J. Steenkamp
2007476 citations Open access
Semantic Scholar
The Impact of a Product-Harm Crisis on Marketing Effectiveness
H. V. van Heerde, Kristiaan Helsen, M. Dekimpe
2007420 citations
Semantic Scholar
Rising from the Ashes: How Brands and Categories Can Overcome Product-Harm Crises
Kathleen Cleeren, H. V. van Heerde, M. Dekimpe
2013316 citations Open access
Semantic Scholar
The Effect of Customer Satisfaction on Consumer Spending Growth
C. Fornell, R. Rust, M. Dekimpe
2010285 citations
Semantic Scholar
Weathering product-harm crises
Kathleen Cleeren, M. Dekimpe, Kristiaan Helsen
2008234 citations Open access
Semantic Scholar
Price and Advertising Effectiveness over the Business Cycle
H. V. van Heerde, Maarten J. Gijsenberg, M. Dekimpe, J. Steenkamp
2013199 citations Open access
Semantic Scholar
The Effect of Business-Cycle Fluctuations on Private-Label Share: What has Marketing Conduct Got to do with it?
Lien Lamey, Barbara Deleersnyder, J. Steenkamp, M. Dekimpe
2012197 citations
Semantic Scholar
Learning from Data: An Empirics-First Approach to Relevant Knowledge Generation
P. Golder, M. Dekimpe, Jake An, H. V. van Heerde +2 more
2022Journal of Marketing196 citations Open access
Semantic Scholar
Marketing research on product-harm crises: a review, managerial implications, and an agenda for future research
Kathleen Cleeren, M. Dekimpe, H. V. van Heerde
2017184 citations Open access
Semantic Scholar
The Role of National Culture in Advertising’s Sensitivity to Business Cycles: An Investigation Across All Continents
Barbara Deleersnyder, M. Dekimpe, J. Steenkamp, P. Leeflang
2007162 citations
Semantic Scholar
Intra- and Interformat Competition Among Discounters and Supermarkets
Kathleen Cleeren, F. Verboven, M. Dekimpe, Katrijn Gielens
2010Marketing science (Providence, R.I.)144 citations Open access
Semantic Scholar
Retailing and retailing research in the age of big data analytics
M. Dekimpe
2020143 citations Open access
Semantic Scholar
I felt low and my purse feels light: depleting mood regulation attempts affect risk decision making
S. Bruyneel, S. Dewitte, P. Franses, M. Dekimpe
2009126 citations
Semantic Scholar
Dancing with a Giant: The Effect of Wal-Mart's Entry into the United Kingdom on the Performance of European Retailers
Katrijn Gielens, L. M. van de Gucht, J. Steenkamp, M. Dekimpe
2008114 citations Open access
Semantic Scholar
A Global Perspective on the Marketing Mix across Time and Space
J. Wichmann, Abhinav Uppal, Amalesh Sharma, M. Dekimpe
2021International Journal of Research in Marketing113 citations Open access
Semantic Scholar
Taking private labels upmarket : Empirical generalizations on category drivers of premium private label introductions
Anne ter Braak, I. Geyskens, M. Dekimpe
2014109 citations Open access
Semantic Scholar
Retailer Private-Label Margins: The Role of Supplier and Quality-Tier Differentiation
Anne ter Braak, M. Dekimpe, I. Geyskens
2013107 citations
Semantic Scholar
Evaluating Channel Performance in Multi-Channel Environments
S. Gensler, M. Dekimpe, B. Skiera
2007107 citations Open access
Semantic Scholar
Business cycle research in marketing: a review and research agenda
M. Dekimpe, Barbara Deleersnyder
201892 citations Open access
Semantic Scholar
Estimating Cannibalization Rates for Pioneering Innovations
H. V. van Heerde, Shuba Srinivasan, M. Dekimpe
2010Marketing science (Providence, R.I.)71 citations
Semantic Scholar
Let Your Banner Wave? Antecedents and Performance Implications of Retailers’ Private-Label Branding Strategies
K. Keller, M. Dekimpe, I. Geyskens
201664 citations Open access
Semantic Scholar
Strategic Assortment Decisions in Information-Intensive and Turbulent Environments☆
M. Dekimpe, Katrijn Gielens, J. Raju, Jacquelyn S. Thomas
201164 citations
Semantic Scholar
Consumer confidence in Europe: United in diversity
A. Lemmens, C. Croux, M. Dekimpe
200761 citations Open access
Semantic Scholar
When do loyalty programs work? The moderating role of design, retailer-strategy, and country characteristics
Nick J. F. Bombaij, M. Dekimpe
202060 citations
Semantic Scholar
Using technology to bring online convenience to offline shopping
M. Dekimpe, I. Geyskens, Katrijn Gielens
2019Marketing letters60 citations Open access
Semantic Scholar
The Role of National Culture in Advertising's Sensitivity to Business Cycles: An Investigation across Continents
Barbara Deleersnyder, M. Dekimpe, J. Steenkamp, P. Leeflang
200954 citations Open access
Semantic Scholar
Retailing in times of soaring inflation: What we know, what we don't know, and a research agenda
M. Dekimpe, H. V. van Heerde
2023Journal of Retailing52 citations Open access
Semantic Scholar
Does Private-Label Production by National-Brand Manufacturers Create Discounter Goodwill?
Anne ter Braak, Barbara Deleersnyder, I. Geyskens, M. Dekimpe
201347 citations Open access
Semantic Scholar
New product success in the consumer packaged goods industry: A shopper marketing approach
Lien Lamey, Barbara Deleersnyder, J. Steenkamp, M. Dekimpe
2018International Journal of Research in Marketing43 citations Open access
Semantic Scholar
Empirical Generalizations about Marketing Impact
H. V. van Heerde, Maarten J. Gijsenberg, M. Dekimpe, J. Steenkamp
201542 citations
Semantic Scholar
On the value relevance of retailer advertising spending and same-store sales growth
Kapil Tuli, A. Mukherjee, M. Dekimpe
201240 citations Open access
Semantic Scholar
Time-series models in marketing
M. Dekimpe, P. Franses, D. Hanssens, P. Naik +1 more
200640 citations Open access
Semantic Scholar
Opening the Umbrella: The Effects of Rebranding Multiple Category-Specific Private-Label Brands to One Umbrella Brand
K. Keller, I. Geyskens, M. Dekimpe
2020Journal of Marketing Research38 citations Open access
Semantic Scholar
How to brand your private labels
I. Geyskens, K. Keller, M. Dekimpe, Ko-En-De Jong
201831 citations
Semantic Scholar
Adding budget and premium private labels to standard private labels: Established empirical generalizations, emerging empirical insights, and future research
K. Keller, M. Dekimpe, I. Geyskens
2022Journal of Retailing29 citations Open access
Semantic Scholar
Billboard and cinema advertising: : Missed opportunity or spoiled arms?
Steffi Frison, M. Dekimpe, C. Croux, Peter De Maeyer
201428 citations Open access
Semantic Scholar
How business cycles contribute to private-label success : Evidence from the U.S. and Europe
Lien Lamey, Barbara Deleersnyder, M. Dekimpe, J. Steenkamp
200727 citations
Semantic Scholar
Investors' evaluations of price-increase preannouncements
Leon Gim Lim, Kapil Tuli, M. Dekimpe
2018International Journal of Research in Marketing26 citations Open access
Semantic Scholar
Cross-National Differences in Market Response: Line-Length, Price, and Distribution Elasticities in 14 Indo-Pacific Rim Economies
H. Datta, H. V. van Heerde, M. Dekimpe, J. Steenkamp
2021Journal of Marketing Research25 citations Open access
Semantic Scholar
Advertising response models
M. Dekimpe, D. Hanssens
200724 citations
Semantic Scholar
Marketing Budget Allocation Across Countries: The Role of International Business Cycles
Yuri Peers, H. V. van Heerde, M. Dekimpe
2017Marketing science (Providence, R.I.)22 citations Open access
Semantic Scholar
THE FUTURE OF PRIVATE-LABEL MARKETS: A GLOBAL CONVERGENCE APPROACH
Katrijn Gielens, M. Dekimpe, A. Mukherjee, Kapil Tuli
2022International Journal of Research in Marketing21 citations Open access
Semantic Scholar
Retailing Research in Rapidly Changing Times: On the Danger of Being Leapfrogged by Practice
M. Dekimpe, I. Geyskens
2019Journal of Retailing21 citations
Semantic Scholar
The Impact of the Business Cycle on Service Providers
M. Dekimpe, Yuri Peers, H. V. van Heerde
201618 citations
Semantic Scholar
Models for the Financial-Performance Effects of Marketing
D. Hanssens, M. Dekimpe
201717 citations
Semantic Scholar
Return on Roller Coasters: A Model to Guide Investments in Theme Park Attractions
R. van Oest, H. V. van Heerde, M. Dekimpe
2010Marketing science (Providence, R.I.)17 citations
Semantic Scholar
Online display advertising for CPG brands: (When) does it work?
Bernadette J. van Ewijk, Astrid Stubbe, E. Gijsbrechts, M. Dekimpe
2020International Journal of Research in Marketing16 citations Open access
Semantic Scholar
Time series models in marketing: Some recent developments
M. Dekimpe, D. Hanssens
201016 citations Open access
Semantic Scholar
Advertising and Price Effectiveness over the Business Cycle
Maarten J. Gijsenberg, H. V. van Heerde, M. Dekimpe, J. Steenkamp
200915 citations Open access
Semantic Scholar
Preface to “The chilling effects of network externalities"
S. Stremersch, D. Lehmann, M. Dekimpe
201013 citations
Semantic Scholar

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