I. Geyskens

Most-cited papers

1. A Meta-Analysis of Satisfaction in Marketing Channel Relationships

   I. Geyskens, J. Steenkamp, Nirmalya Kumar

   19991,434 citations Open access

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2. The Effects of Trust and Interdependence on Relationship Commitment

   I. Geyskens, J. Steenkamp, L. Scheer, Nirmalya Kumar

   19961,404 citations Open access

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3. Generalizations about trust in marketing channel relationships using meta-analysis

   I. Geyskens, J. Steenkamp, Nirmalya Kumar

   1998981 citations Open access

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4. Make, buy, or ally: A transaction cost theory meta-analysis

   I. Geyskens, J. Steenkamp, Nirmalya Kumar

   2006939 citations Open access

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5. The Formation of Buyer–Supplier Relationships: Detailed Contract Drafting and Close Partner Selection

   S. Wuyts, I. Geyskens

   2005659 citations

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6. The Market Valuation of Internet Channel Additions

   I. Geyskens, Katrijn Gielens, M. Dekimpe

   2002638 citations

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7. A Review and Evaluation of Meta-Analysis Practices in Management Research

   I. Geyskens, R. Krishnan, J. Steenkamp, Paulo Vieira Cunha

   2009532 citations

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8. How Country Characteristics Affect the Perceived Value of Web Sites

   J. Steenkamp, I. Geyskens

   2006514 citations

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9. Economic and social satisfaction: measurement and relevance to marketing channel relationships

   I. Geyskens, J. Steenkamp

   2000464 citations Open access

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10. What Makes Consumers Willing to Pay a Price Premium for National Brands over Private Labels?

    J. Steenkamp, H. V. van Heerde, I. Geyskens

    2010398 citations

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11. Proliferating Private-Label Portfolios: How Introducing Economy and Premium Private Labels Influences Brand Choice

    I. Geyskens, Katrijn Gielens, E. Gijsbrechts

    2010314 citations

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12. The effectiveness of contractual and trust‐based governance in strategic alliances under behavioral and environmental uncertainty

    R. Krishnan, I. Geyskens, J. Steenkamp

    2016213 citations Open access

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13. Manufacturer and Retailer Strategies to Impact Store Brand Share: Global Integration, Local Adaptation, and Worldwide Learning

    J. Steenkamp, I. Geyskens

    2014Marketing science (Providence, R.I.)125 citations

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14. How cannibalistic is the internet channel? A study of the newspaper industry in the United Kingdom and the Netherlands

    Barbara Deleersnyder, I. Geyskens, Katrijn Gielens, Marnik G. Dekimpe

    2002116 citations Open access

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15. Taking private labels upmarket : Empirical generalizations on category drivers of premium private label introductions

    Anne ter Braak, I. Geyskens, M. Dekimpe

    2014109 citations Open access

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16. Retailer Private-Label Margins: The Role of Supplier and Quality-Tier Differentiation

    Anne ter Braak, M. Dekimpe, I. Geyskens

    2013107 citations

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17. The Market Valuation of Outsourcing New Product Development

    N. Raassens, S. Wuyts, I. Geyskens

    2012102 citations

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18. An investigation into the joint effects of trust and dependence on relationship commitment.

    I. Geyskens, J. Steenkamp

    199599 citations

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19. Transaction cost economics and the roles of national culture: a test of hypotheses based on Inglehart and Hofstede

    J. Steenkamp, I. Geyskens

    201297 citations

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20. The New Regulator in Town: The Effect of Walmart's Sustainability Mandate on Supplier Shareholder Value

    Katrijn Gielens, I. Geyskens, Barbara Deleersnyder, Max Nohe

    201888 citations

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21. Let Your Banner Wave? Antecedents and Performance Implications of Retailers’ Private-Label Branding Strategies

    K. Keller, M. Dekimpe, I. Geyskens

    201664 citations Open access

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22. Using technology to bring online convenience to offline shopping

    M. Dekimpe, I. Geyskens, Katrijn Gielens

    2019Marketing letters60 citations Open access

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23. Navigating the Last Mile: The Demand Effects of Click-and-Collect Order Fulfillment

    Katrijn Gielens, E. Gijsbrechts, I. Geyskens

    2020Journal of Marketing53 citations Open access

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24. Does Private-Label Production by National-Brand Manufacturers Create Discounter Goodwill?

    Anne ter Braak, Barbara Deleersnyder, I. Geyskens, M. Dekimpe

    201347 citations Open access

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25. United We Stand: The Impact of Buying Groups on Retailer Productivity

    I. Geyskens, Katrijn Gielens, S. Wuyts

    201539 citations Open access

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26. Opening the Umbrella: The Effects of Rebranding Multiple Category-Specific Private-Label Brands to One Umbrella Brand

    K. Keller, I. Geyskens, M. Dekimpe

    2020Journal of Marketing Research38 citations Open access

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27. The performance implications of outsourcing customer support to service providers in emerging versus established economies

    N. Raassens, S. Wuyts, I. Geyskens

    201437 citations

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28. Trust, Satisfaction, and Equity in Marketing Channel Relationships

    I. Geyskens

    199836 citations

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29. How to brand your private labels

    I. Geyskens, K. Keller, M. Dekimpe, Ko-En-De Jong

    201831 citations

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30. Adding budget and premium private labels to standard private labels: Established empirical generalizations, emerging empirical insights, and future research

    K. Keller, M. Dekimpe, I. Geyskens

    2022Journal of Retailing29 citations Open access

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31. Buyer participation in outsourced new product development projects: The role of relationship multiplexity

    J. Slot, S. Wuyts, I. Geyskens

    2020Journal of Operations Management25 citations Open access

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32. Retailing Research in Rapidly Changing Times: On the Danger of Being Leapfrogged by Practice

    M. Dekimpe, I. Geyskens

    2019Journal of Retailing21 citations

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33. Establishing the Internet channel: short-term pain but long-term gain?

    I. Geyskens, Katrijn Gielens, M. Dekimpe

    200018 citations

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34. What drives the perceived value of web sites? A cross-national investigation

    J. Steenkamp, I. Geyskens

    200611 citations

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35. Do consumers benefit from national-brand listings by hard discounters?

    I. Geyskens, Barbara Deleersnyder, M. Dekimpe, Didi Lin

    2023Journal of the Academy of Marketing Science9 citations Open access

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36. Retailer power in the grocery industry

    I. Geyskens

    20187 citations

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37. The marketing-finance interface in channels of distribution research : A roadmap for future research

    Katrijn Gielens, I. Geyskens

    20127 citations

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38. A Global Study into Drivers of Private Label Success

    J. Steenkamp, I. Geyskens, Katrijn Gielens, Oliver Koll

    20045 citations

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39. Collaborative new product development

    I. Geyskens, S. Wuyts, J. Slot

    20094 citations

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40. Fighting Private Label: Growth Drivers, Brand Defense Strategies and Market Opportunities

    J. Steenkamp, I. Geyskens, Oliver Koll, Katrijn Gielens +1 more

    20054 citations

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41. Building brand value through the internet

    J. Steenkamp, I. Geyskens

    20023 citations

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42. The brand-equity implications of selling through hard discounters

    J. van der Plas, I. Geyskens, M. Dekimpe

    2026International Journal of Research in Marketing2 citations Open access

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43. Building Consumer Value through the Internet

    J. Steenkamp, I. Geyskens

    20012 citations

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44. Channel member satisfaction: assessing its components, antecedents and consequences.

    I. Geyskens, J. Steenkamp

    19982 citations

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45. Navigating the last mile in grocery shopping: The click and collect format

    Katrijn Gielens, E. Gijsbrechts, I. Geyskens

    20201 citations

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46. When format boundaries collapse: Price reactions of conventional retailers to national-brand listings at hard discounters

    J. van der Plas, I. Geyskens, M. Dekimpe

    2026Journal of Retailing0 citations Open access

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47. Does outsourcing manufacturing enhance or erode firm innovativeness

    N. Raassens, S. Wuyts, I. Geyskens

    20140 citations

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48. Extending private labels into a premium range: Antecedents and consequences

    Anne ter Braak, I. Geyskens, M. Dekimpe

    20120 citations

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49. What drives private-label margins?

    Anne ter Braak, M. Dekimpe, I. Geyskens

    20110 citations

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50. Transaction cost economics and the roles of national culture: a test of hypotheses based on Inglehart and Hofstede

    J. Steenkamp, I. Geyskens

    2011Journal of the Academy of Marketing Science0 citations

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