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M. Richard · SciRah

Researcher profile · Semantic Scholar

M. Richard

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M. Richard — researcher profile on SciRah

h-index: 31
Works: 74
Citations: 6,449

Most-cited papers

The effects of social media based brand communities on brand community markers, value creation practices, brand trust and brand loyalty
M. Laroche, Mohammad Reza Habibi, M. Richard, R. Sankaranarayanan
2012Computers in Human Behavior969 citations Open access
Semantic Scholar
A social commerce investigation of the role of trust in a social networking site on purchase intentions
Nick Hajli, Julian M. Sims, A. H. Zadeh, M. Richard
2017641 citations Open access
Semantic Scholar
The roles of brand community and community engagement in building brand trust on social media
Mohammad Reza Habibi, M. Laroche, M. Richard
2014Computers in Human Behavior542 citations
Semantic Scholar
Brand co-creation through social commerce information sharing: The role of social media
Mina Tajvidi, M. Richard, Yi-Chuan Wang, Nick Hajli
2020337 citations Open access
Semantic Scholar
A Proposed Model of Online Consumer Behavior: Assessing the Role of Gender
M. Richard, J. Chébat, Zhi-Yong Yang, S. Putrevu
2010330 citations
Semantic Scholar
Modeling the impact of internet atmospherics on surfer behavior
M. Richard
2005327 citations
Semantic Scholar
To be or not to be in social media: How brand loyalty is affected by social media?
M. Laroche, Mohammad Reza Habibi, M. Richard
2013International Journal of Information Management306 citations
Semantic Scholar
How to reduce perceived risk when buying online: The interactions between intangibility, product knowledge, brand familiarity, privacy and security concerns
M. Nepomuceno, M. Laroche, M. Richard
2014301 citations
Semantic Scholar
Branding co-creation with members of online brand communities
Nick Hajli, M. Shanmugam, S. Papagiannidis, Debra Zahay +1 more
2017300 citations Open access
Semantic Scholar
Brand communities based in social media: How unique are they? Evidence from two exemplary brand communities
Mohammad Reza Habibi, M. Laroche, M. Richard
2014International Journal of Information Management278 citations
Semantic Scholar
Online consumer behavior: Comparing Canadian and Chinese website visitors
E. Mazaheri, M. Richard, M. Laroche
2011226 citations
Semantic Scholar
A model of consumer web navigational behavior: conceptual development and application
M. Richard, R. Chandra
2005207 citations
Semantic Scholar
Modeling online consumer behavior: Preeminence of emotions and moderating influences of need for cognition and optimal stimulation level
M. Richard, J. Chébat
2016142 citations
Semantic Scholar
The influence of culture, emotions, intangibility, and atmospheric cues on online behavior
E. Mazaheri, M. Richard, M. Laroche, Linda C. Ueltschy
2014125 citations
Semantic Scholar
Testing an extended model of consumer behavior in the context of social media-based brand communities
Mohammad Reza Habibi, M. Laroche, M. Richard
2016Computers in Human Behavior115 citations
Semantic Scholar
Using big data analytics to study brand authenticity sentiments: The case of Starbucks on Twitter
H. Shirdastian, M. Laroche, M. Richard
2017International Journal of Information Management114 citations
Semantic Scholar
The role of emotions in online consumer behavior: a comparison of search, experience, and credence services
E. Mazaheri, M. Richard, M. Laroche
2012109 citations
Semantic Scholar
How do involvement and product knowledge affect the relationship between intangibility and perceived risk for brands and product categories
M. Laroche, M. Nepomuceno, M. Richard
201097 citations
Semantic Scholar
The impact of social media on consumer acculturation: Current challenges, opportunities, and an agenda for research and practice
Hatice Kizgin, B. Dey, Yogesh Kumar Dwivedi, D. L. Hughes +10 more
2020International Journal of Information Management90 citations Open access
Semantic Scholar
Hofstede's individual-level indulgence dimension: Scale development and validation
A. Heydari, M. Laroche, Michèle Paulin, M. Richard
202177 citations
Semantic Scholar
Advanced modeling of online consumer behavior: The moderating roles of hedonism and culture
M. Richard, Mohammad Reza Habibi
201676 citations
Semantic Scholar
International Journal of Information Management
M. Laroche, Mohammad Reza Habibi, M. Richard
75 citations
Semantic Scholar
Consumption of products from heritage and host cultures: The role of acculturation attitudes and behaviors
Hatice Kizgin, Ahmad Jamal, M. Richard
201861 citations Open access
Semantic Scholar
An investigation into online atmospherics: The effect of animated images on emotions, cognition, and purchase intentions
M. Laroche, Rong Li, M. Richard, Mi Zhou
2022Journal of Retailing and Consumer Services60 citations Open access
Semantic Scholar
How culture matters in children’s purchase influence: a multi-level investigation
M. Laroche, Zhi-Yong Yang, Chankon Kim, M. Richard
200749 citations
Semantic Scholar
How captive is your audience? Defining overall advertising involvement
Nathalie Spielmann, M. Richard
201343 citations
Semantic Scholar
Relationship between intangibility and perceived risk: moderating effect of privacy, system security and general security concerns
M. Nepomuceno, M. Laroche, M. Richard, Axel Eggert
201243 citations
Semantic Scholar
The Role of Language in Ethnic Identity Measurement: A Multitrait-Multimethod Approach to Construct Validation
M. Laroche, F. Pons, M. Richard
2009Journal of Social Psychology40 citations Open access
Semantic Scholar
Language influence in responses to questionnaires by bilingual respondents: A test of the Whorfian hypothesis
M. Richard, Roy Toffoli
200940 citations
Semantic Scholar
More than a mere cup of coffee: When perceived luxuriousness triggers Chinese customers’ perceptions of quality and self-congruity
Rong Li, M. Laroche, M. Richard, Xinyu Cui
2022Journal of Retailing and Consumer Services38 citations Open access
Semantic Scholar
Investigating the Moderating Impact of Hedonism on Online Consumer Behavior
E. Mazaheri, M. Richard, M. Laroche
201037 citations
Semantic Scholar
Congruency of humour and cultural values in print ads
M. Laroche, Marcelo Vinhal Nepomuceno, M. Richard
201435 citations
Semantic Scholar
The differential roles of verbs, nouns, and adjectives in English and Chinese messages among bilingual consumers
Chun Zhang, M. Laroche, M. Richard
201731 citations
Semantic Scholar
Effects of Multi-Channel Marketing on Consumers' Online Search Behavior
M. Laroche, Isar Kiani, Nectarios Economakis, M. Richard
2013Journal of Advertising Research30 citations
Semantic Scholar
A content analysis of fear appeal advertising in Canada, China, and France
Boris Bartikowski, M. Laroche, M. Richard
2019Journal of business research27 citations Open access
Semantic Scholar
Constitutive marketing
Ana Kilambi, M. Laroche, M. Richard
201327 citations
Semantic Scholar
Understanding Chinese consumers’ and Chinese immigrants’ purchase intentions toward global brands with Chinese elements
M. Laroche, Rong Li, M. Richard, Muxin Shao
202025 citations
Semantic Scholar
Shaping hedonic-utilitarian attitudes and consumer Intentions: The determinant role of the indulgence vs. restraint culture dimension
Ali Heydari, Michel Laroche, Michèle Paulin, M. Richard
2025Journal of Retailing and Consumer Services16 citations Open access
Semantic Scholar
Multiple mental categorizations of culture-laden website design
Boris Bartikowski, H. Gierl, M. Richard, F. Fastoso
2022Journal of business research16 citations Open access
Semantic Scholar
Role Of Arterial Smooth Muscle Tone And Geometry In The Regulation Of Peripheral Conduit Artery Mechanics By Shear Stress
R. Joannidés, A. Costentin, M. Iacob, E. Bakkali +2 more
2001Clinical and Experimental Pharmacology and Physiology16 citations
Semantic Scholar
Effects of ‘feeling right’ about website cultural congruency on regular and mobile websites
Boris Bartikowski, H. Gierl, M. Richard
202014 citations Open access
Semantic Scholar
What's So Funny?
M. Laroche, M. Nepomuceno, Liang Huang, M. Richard
2011Journal of Advertising Research14 citations
Semantic Scholar
SELECTIVE VERSUS COMPREHENSIVE PROCESSORS: GENDER DIFFERENCES IN WEB CONSUMER BEHAVIOR
M. Richard, C. J. Chebat
200712 citations
Semantic Scholar
Technology within cultures: Segmenting the wired consumers in Canada, France, and the USA
Maria Petrescu, Aidin Namin, M. Richard
2023Journal of business research11 citations Open access
Semantic Scholar
What is this accent? Effects of accent and language in international advertising contexts
M. Laroche, Rong Li, M. Richard, Lu Xu
2021International Journal of Consumer Studies10 citations Open access
Semantic Scholar
Fit or misfit of culture in marketing communication? Development of the culture-ladenness fit index
Boris Bartikowski, M. Richard, H. Gierl
2023Journal of business research9 citations Open access
Semantic Scholar
A Model of Online Consumer Behavior
M. Laroche, M. Richard
20149 citations
Semantic Scholar
Understanding consumer's brand categorization across three countries: Application of fuzzy rule-based classification
Shimi Naurin Ahmad, M. Richard
20149 citations
Semantic Scholar
Using Serious Games for Learning Business Ethics: Exploring Its Socio-technical Enablers and Cross-cultural Influences
Haytham Siala, Mina Tajvidi, Yichuan Wang, Nick Hajli +2 more
2025Journal of Management Education7 citations Open access
Semantic Scholar
Mobile app localization-based advertising: Effects of spatial and social-cultural distances on consumer behavior
H. Shirdastian, Boris Bartikowski, Michel Laroche, M. Richard
2025International Journal of Information Management5 citations Open access
Semantic Scholar

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