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Shimi Naurin Ahmad · SciRah

Researcher profile · Semantic Scholar

Shimi Naurin Ahmad

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Shimi Naurin Ahmad — researcher profile on SciRah

h-index: 6
Works: 14
Citations: 342

Most-cited papers

Analyzing electronic word of mouth: A social commerce construct
Shimi Naurin Ahmad, M. Laroche
2017International Journal of Information Management162 citations
Semantic Scholar
How Do Expressed Emotions Affect the Helpfulness of a Product Review? Evidence from Reviews Using Latent Semantic Analysis
Shimi Naurin Ahmad, M. Laroche
2015International Journal of Electronic Commerce136 citations
Semantic Scholar
Extracting marketing information from product reviews: a comparative study of latent semantic analysis and probabilistic latent semantic analysis
Shimi Naurin Ahmad, M. Laroche
2023Journal of Marketing Analytics15 citations
Semantic Scholar
Uncovering the paths to helpful reviews using fuzzy-set qualitative comparative analysis
Shimi Naurin Ahmad
201711 citations
Semantic Scholar
“FREE SHIPPING” OR “DOLLAR OFF”? THE MODERATING EFFECTS OF LIST PRICE AND E-SHOPPING EXPERIENCE ON CONSUMER PREFERENCE FOR ONLINE DISCOUNT
Shimi Naurin Ahmad, M. Callow
2018International Journal of Electronic Commerce Studies9 citations Open access
Semantic Scholar
Understanding consumer's brand categorization across three countries: Application of fuzzy rule-based classification
Shimi Naurin Ahmad, M. Richard
20149 citations
Semantic Scholar
Shooting for the stars: What are the topics of reviews that affect star ratings?
Shimi Naurin Ahmad, M. Richard
2023Canadian Journal of Administrative Sciences-revue Canadienne Des Sciences De L Administration1 citations
Semantic Scholar
Emotions and Topics in Online Word of Mouth: Application of Latent Semantic Analysis
Shimi Naurin Ahmad
20131 citations
Semantic Scholar
Social value in online reviews: the role of sentiment and social language in consumer engagement
Prashanth Ravula, Shimi Naurin Ahmad
2026Journal of Marketing Analytics0 citations Open access
Semantic Scholar
Exploring Utilitarian Product Reviews: How Do Emotional, Social and Cognitive Dimensions Differ in Positive and Negative Reviews?
Shimi Naurin Ahmad
2025American Journal of Management0 citations Open access
Semantic Scholar
Effect of Calorie Labeling on African American Young Adults
Shimi Naurin Ahmad, Erica L. Anthony, Julaine S. Rigg
2025Journal of Marketing Development and Competitiveness0 citations
Semantic Scholar
Uncovering the paths to helpful reviews using fuzzy-set qualitative comparative analysis
Shimi Naurin Ahmad
2017Journal of Marketing Analytics0 citations
Semantic Scholar
How do Fine-Grained Emotions Affect the Helpfulness Vote of a Product Review? Evidence from User Generated Content Using Latent Semantic Analysis
Shimi Naurin Ahmad, M. Laroche
20150 citations
Semantic Scholar
Emotions and Topics in Online WOM: Application of Latent Semantic Analysis
Shimi Naurin Ahmad
20130 citations
Semantic Scholar

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