Rami Paasovaara

Most-cited papers

1. Food choice motives and bread liking of consumers embracing hedonistic and traditional values.

   T. Pohjanheimo, Rami Paasovaara, H. Luomala, M. Sandell

   2010Appetite95 citations

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2. Understanding consumers' brand-induced food taste perception: A comparison of ‘brand familiarity’ – and ‘consumer value – brand symbolism (in)congruity’ – accounts

   Rami Paasovaara, H. Luomala, T. Pohjanheimo, M. Sandell

   201294 citations

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3. Exploring consumers' health meaning categories: towards a health consumption meaning model

   H. Luomala, Rami Paasovaara, Katariina Lehtola

   200637 citations

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4. Consumers' experience of spelt porridge and sea buckthorn juice

   Rami Paasovaara, H. Luomala

   20115 citations

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5. Enticing the Effects of Consumer Values on Actual Choices of Food Products By Applying the Value Activation Theory: Chasing Ghosts?

   Rami Paasovaara, H. Luomala

   20092 citations

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6. The Effects of Brand Familiarity and Consumer Value – Brand Symbolism (In)Congruity on Taste Perception

   Rami Paasovaara, H. Luomala

   20171 citations

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7. Schwartz Value Survey--Shortened, Modified Version

   T. Pohjanheimo, Rami Paasovaara, H. Luomala, M. Sandell

   20130 citations

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