J. Berčík

Most-cited papers

1. Innovative approaches to examining consumer preferences when choosing wines

   E. Horská, J. Berčík, A. Krasnodȩbski, R. Matysik-Pejas +1 more

   201651 citations Open access

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2. The impact of parameters of store illumination on food shopper response.

   J. Berčík, E. Horská, Regina W. Y. Wang, Ying-Chun Chen

   2016Appetite43 citations

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3. The Influence of Light on Consumer Behavior at the Food Market

   E. Horská, J. Berčík

   201439 citations

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4. Neurogastronomy as a Tool for Evaluating Emotions and Visual Preferences of Selected Food Served in Different Ways

   J. Berčík, J. Paluchová, Katarína Neomániová

   2021Foods35 citations Open access

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5. The Application of Consumer Neuroscience in Evaluating the Effect of Aroma Marketing on Consumer Preferences in the Food Market

   J. Berčík, J. Gálová, V. Vietoris, J. Paluchová

   2021Journal of International Food & Agribusiness Marketing24 citations

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6. Consumer Neuroscience in Practice: The Impact of Store Atmosphere on Consumer Behavior

   J. Berčík, E. Horská, J. Gálová, E. Margianti

   201624 citations Open access

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7. The efficiency, energy intensity and visual impact of the accent lighting in the retail grocery stores.

   Ľ. Nagyová, J. Berčík, E. Horská

   201420 citations Open access

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8. How can food retailing benefit from neuromarketing research: a case of various parameters of store illumination and consumer response

   J. Berčík, E. Horská, W. Y. Regina Wang, Ying-Chun Chen

   201519 citations

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9. Review of the Potential of Consumer Neuroscience for Aroma Marketing and Its Importance in Various Segments of Services

   J. Berčík, Katarína Neomániová, A. Mravcová, J. Gálová

   2021Applied Sciences17 citations Open access

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10. The use of consumer neuroscience in aroma marketing of a service company

    J. Berčík, A. Mravcová, J. Gálová, Martin Mikláš

    202014 citations Open access

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11. Placing of aroma compounds by food sales promotion in chosen services business

    J. Berčík, J. Paluchová, V. Vietoris, E. Horská

    201614 citations Open access

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12. Impact of Different FOPL Systems (Nutri-Score vs. Nutrinform) On Consumer Behaviour: Case Study of the Slovak Republic

    R. Savov, Filip Tkáč, Juraj Chebeň, J. Kozáková +1 more

    2022www.amfiteatrueconomic.ro10 citations Open access

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13. Visual Merchandising and its Marketing Components in the Chosen Restaurants in Slovakia

    K. Kleinová, J. Paluchová, J. Berčík, E. Horská

    201510 citations Open access

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14. Neuromarketing in food retailing

    E. Horská, J. Berčík

    20178 citations

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15. Consumer Neuroscience as a Tool to Monitor the Impact of Aromas on Consumer Emotions When Buying Food

    J. Berčík, Katarína Neomániová, J. Gálová, A. Mravcová

    2021Applied Sciences7 citations Open access

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16. The influence of front-of-pack labelling on consumer decision-making: a comprehensive study using electroencephalography and FaceReader

    J. Berčík, J. Gálová, Adriana Rusková, Kristína Predanócyová +2 more

    2024International Journal of Food Science and Nutrition6 citations Open access

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17. Aroma marketing as a tool to increase turnover in a chosen business entity

    J. Berčík, R. Virágh, Z. Kádeková, Tatiana Duchoňová

    2020Potravinarstvo Slovak Journal of Food Sciences6 citations Open access

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18. Aroma Marketing - a Modern Marketing Phenomenon

    J. Berčík

    2018Proceedings6 citations Open access

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19. Dissonance of Selected Neuroscience Techniques at Detection of Emotions in Advertising Spots

    Katarína Neomániová, J. Berčík, E. Horská

    2018Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis6 citations Open access

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20. The atmosphere and its impact on consumer behavior in food stores

    J. Paluchová, J. Berčík, Katarína Neomániová

    20166 citations Open access

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21. FaceReader as a neuromarketing tool to compare the olfactory preferences of customers in selected markets

    J. Berčík, A. Mravcová, Esther Sendra Nadal, David Bernardo López Lluch +1 more

    2024Spanish Journal of Marketing-ESIC5 citations Open access

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22. Aromachology in food sector – aspects of consumer food products choice

    E. Horská, Peter Šedík, J. Berčík, A. Krasnodȩbski +2 more

    2018Zywnosc Nauka Technologia Jakosc/Food Science Technology Quality5 citations Open access

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23. Potentiometric behaviour of a perchlorate-selective polyvinyl chloride matrix membrane electrode using tris-bathophenanthroline ferrous perchlorate

    M. Čakrt, J. Berčík, Z. Hladký

    19765 citations

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24. Potentiometrische Neutralisationstitrationen im Medium von Dimethylsulfoxid mit Kohlenstoffindicatorelektroden

    J. Berčík, Z. Hladký, M. Čakrt

    19725 citations

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25. Use of Consumer Neuroscience in the Choice of Aromatisation as Part of the Shopping Atmosphere and a Way to Increase Sales Volume

    J. Berčík, Katarína Neomániová, Kristína Mušinská, Michal Pšurný

    2022Applied Sciences4 citations Open access

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26. Influence of aromatization on the perception of work environment and job satisfaction

    Karol Čarnogurský, Peter Madzík, A. Diacikova, J. Berčík

    2022The TQM Journal4 citations

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27. The Use of Eye-Tracker and Face Reader as Useful Consumer Neuroscience Tools Within Logo Creation

    Katarína Neomániová, J. Berčík, Anka Pavelka

    2019Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis4 citations Open access

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28. The Impact of Aromas on Consumers' Emotions: Conscious and Unconscious Evaluation

    Katarína Neomániová, J. Berčík, Patrik Jurčišin

    2023Periodica Polytechnica Social and Management Sciences3 citations Open access

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29. The use of computer vision and data mining in obtaining subconscious user experience

    J. Berčík, A. Mravcová, J. Gálová, Simona Jadroňová

    20222022 International Conference on Electrical, Computer, Communications and Mechatronics Engineering (ICECCME)3 citations

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30. 6. Application of neuromarketing in retailing and merchandising

    Ľ. Nagyová, E. Horská, J. Berčík

    20173 citations

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31. ADVANCED MAPPING AND EVALUATION OF CONSUMER PERCEPTION AND PREFERENCES ON THE CAR MARKET BASED ON EYE-TRACKING

    J. Berčík, E. Horská, R. Virágh, A. Sulaj

    20173 citations Open access

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32. Neuromarketing and the decision-making process of the generation Y wine consumers in the Slovak Republic

    J. Němcová, J. Berčík

    2019Potravinarstvo Slovak Journal of Food Sciences2 citations Open access

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33. 4. Consumer food related applications: food retail sector and services

    E. Horská, J. Paluchová, P. Šimončič, J. Berčík

    20172 citations

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34. 2. The sense of smell

    J. Paluchová, J. Berčík, E. Horská

    20172 citations

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35. Using of Eye Tracker in HORECA Segment: Visual Proposal of Chosen Communication Tool on Restaurant Guests Decision

    J. Berčík, E. Horská, J. Paluchová, Katarína Neomániová

    20152 citations Open access

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36. Voltammetric determination of cobalt (II) using a glassy carbon working electrode

    M. Čakrt, J. Berčík, Z. Hladký, A. Mathiasová

    19812 citations

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37. The use of consumer neuroscience in aroma marketing

    J. Berčík, J. Gálová, A. Pavelka

    20211 citations

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38. Review of Aroma Marketing in Selected Areas: Case of Fashion Stores

    Michaela Šugrová, J. Paluchová, E. Horská, J. Berčík +1 more

    20181 citations Open access

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39. 4. Methods used in neuromarketing

    J. Berčík, J. Rybanská

    20171 citations

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40. TRACKING POSITION, VISUAL ATTENTION AND EMOTIONS OF CUSTOMERS IN RETAIL STORE ENVIRONMENT VIA POSITION SYSTEM, EYE TRACKER, ELECTROENCEPHALOGRAPH AND FACE READING TECHNOLOGY

    J. Berčík, E. Horská, Ľ. Nagyová, Zuzana Rebičová +2 more

    20161 citations

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41. Trends in utilization of selected technologies in grocery stores

    Ľ. Nagyová, J. Berčík, E. Horská

    20161 citations Open access

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42. Time factor as one of the aspect that influences shopping in the food stores

    J. Berčík, J. Paluchová, E. Horská

    20161 citations Open access

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43. Consumer neuroscience solutions: towards innovations, marketing effectiveness andcustomer driven strategies

    E. Horská, S. E. Margianti, J. Berčík, J. Gálová

    20151 citations

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44. From technology access to digital marketing readiness: evidence from TVET students in Ghana

    Riyadh Qashi, Courage Simon Kofi Dogbe, Yarhards Arthur, J. Gálová +7 more

    2026Higher Education, Skills and Work-based Learning0 citations

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45. Small Data, big impact: How a small Brazilian company leveraged data strategies and neuromarketing theoretical concepts to drive brand success

    A. Peixoto, Andrei Bonamigo, J. Berčík

    2025Journal of Digital & Social Media Marketing0 citations

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46. Neurogastronomy: Innovative approaches and research solutions for the gastronomy transformation

    J. Berčík, J. Gálová, J. Paluchová

    20250 citations Open access

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47. Aromatisation and Its Effectiveness in a Food Retail Store

    J. Berčík

    2022International Scientific Days 2022: Efficient Sustainable and Resilient Agriculture and Food Systems – the Interface of Science Politics and Practice. Proceedings of reviewed articles of international scientific conference0 citations Open access

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48. The Use of Aromatization and Smart Solutions in Selected Economic Sectors

    J. Berčík

    20210 citations Open access

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49. Research on electrodermal activity

    B. Pierański, J. Berčík

    2021Experimental design and biometric research. Toward innovations0 citations Open access

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50. USE OF ELECTROENCEPHALOGRAPHY AND FACE BIOMETRICS FOR EVALUATION OF CHRISTMAS AROMATIC COMPOUNDS

    J. Paluchová, J. Berčík, R. Prokeinová

    2019PEOPLE International Journal of Social Sciences0 citations Open access

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