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Amna Kirmani · SciRah

Researcher profile · Semantic Scholar

Amna Kirmani

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Amna Kirmani — researcher profile on SciRah

h-index: 24
Works: 66
Citations: 9,188

Most-cited papers

No Pain, No Gain: A Critical Review of the Literature on Signaling Unobservable Product Quality
Amna Kirmani, A. Rao
20002,272 citations
Semantic Scholar
Consumers' Use of Persuasion Knowledge: The Effects of Accessibility and Cognitive Capacity on Perceptions of an Influence Agent
Margaret C. Campbell, Amna Kirmani
20001,408 citations
Semantic Scholar
A consumer-side experimental examination of signaling theory: Do
W. Boulding, Amna Kirmani
19931,039 citations
Semantic Scholar
Money Talks: Perceived Advertising Expense and Expected Product Quality
Amna Kirmani, Peter Wright
1989529 citations
Semantic Scholar
Vigilant against Manipulation: The Effect of Regulatory Focus on the Use of Persuasion Knowledge
Amna Kirmani, R. Zhu
2007476 citations
Semantic Scholar
The Ownership Effect in Consumer Responses to Brand Line Stretches
Amna Kirmani, Sanjay Sood, S. Bridges
1999442 citations
Semantic Scholar
The Effect of Perceived Advertising Costs on Brand Perceptions
Amna Kirmani
1990414 citations
Semantic Scholar
Goal Seeker and Persuasion Sentry: How Consumer Targets Respond to Interpersonal Marketing Persuasion
Amna Kirmani, Margaret C. Campbell
2004322 citations
Semantic Scholar
Advertising Repetition as a Signal of Quality: If It's Advertised So Much, Something Must Be Wrong
Amna Kirmani
1997320 citations
Semantic Scholar
A typology of consumer strategies for resisting advertising, and a review of mechanisms for countering them
M. Fransen, Peeter W. J. Verlegh, Amna Kirmani, E. Smit
2015289 citations
Semantic Scholar
Look at Me! Look at Me! Conspicuous Brand Usage, Self-Brand Connection, and Dilution
Rosellina Ferraro, Amna Kirmani, Ted Matherly
2013231 citations
Semantic Scholar
In Times of Trouble: A Framework for Understanding Consumers’ Responses to Threats
Margaret C. Campbell, J. Inman, Amna Kirmani, Linda L. Price
2020Journal of Consumer Research227 citations Open access
Semantic Scholar
Doing Well versus Doing Good: The Differential Effect of Underdog Positioning on Moral and Competent Service Providers
Amna Kirmani, Rebecca W. Hamilton, D. Thompson, Shannon Lantzy
2017205 citations
Semantic Scholar
Understanding What's in a Brand Rating: A Model for Assessing Brand and Attribute Effects and Their Relationship to Brand Equity
W. R. Dillon, Thomas J. Madden, Amna Kirmani, Soumen Mukherjee
2001187 citations
Semantic Scholar
Effects of Source Congruity on Brand Attitudes and Beliefs: The Moderating Role of Issue-Relevant Elaboration
Amna Kirmani, B. Shiv
1998168 citations
Semantic Scholar
The self and the brand
Amna Kirmani
2009131 citations
Semantic Scholar
I Know What You’re Doing and Why You’re Doing It
Margaret C. Campbell, Amna Kirmani
200894 citations
Semantic Scholar
Reference Points Used In Quality And Value Judgements
Amna Kirmani, H. Baumgartner
200060 citations
Semantic Scholar
Our vision for the journal of consumer research: It's all about the consumer
J. Inman, Margaret C. Campbell, Amna Kirmani, Linda L. Price
201856 citations
Semantic Scholar
Multiformat Digital Products: How Design Attributes Interact with Usage Situations to Determine Choice
Nevena T. Koukova, P. Kannan, Amna Kirmani
201252 citations
Semantic Scholar
The Influence of Preencounter Affect on Satisfaction with an Anxiety-Provoking Service Encounter
Tom J Brown, Amna Kirmani
199947 citations
Semantic Scholar
Posting strategically: The consumer as an online media planner
Yu-Jen Chen, Amna Kirmani
201539 citations
Semantic Scholar
Not Too Far to Help: Residential Mobility, Global Identity, and Donations to Distant Beneficiaries
Yajin Wang, Amna Kirmani, Xiaolin Li
202036 citations Open access
Semantic Scholar
Persuasion in advertising: when does it work, and when does it not?
Peeter W. J. Verlegh, M. Fransen, Amna Kirmani
201530 citations
Semantic Scholar
Lying and Cheating the Company: The Positive and Negative Effects of Corporate Activism on Unethical Consumer Behavior
I. Kang, Amna Kirmani
2023Journal of Business Ethics21 citations Open access
Semantic Scholar
Designing Brand Cocreation Activities to Increase Digital Consumer Engagement
Heather Johnson Dretsch, Amna Kirmani, Josh Lundberg
2023Journal of Interactive Marketing16 citations
Semantic Scholar
Neatly tied with a bow
Amna Kirmani
201516 citations Open access
Semantic Scholar
The Effects of Advertising Context on Consumer Responses
Amna Kirmani, Youjae Yi
199115 citations
Semantic Scholar
Why Are Some Brand Co-Creation Activities More Effective Than Others?: the Effects of Brand Knowledge Potential and Self-Brand Connection on Brand Engagement Intentions
Heather Johnson Dretsch, Amna Kirmani
201414 citations
Semantic Scholar
Procedural priming effects on spontaneous inference formation
Amna Kirmani, Michelle P. Lee, C. Yoon
200413 citations Open access
Semantic Scholar
Procedural learning, consumer decision making, and marketing communication
Amna Kirmani, Peter Wright
199312 citations
Semantic Scholar
Signaling Identity Through Brands: the Role of Perceived Authenticity
Rosellina Ferraro, Amna Kirmani, Ted Matherly
201011 citations
Semantic Scholar
Special Session Summary Perceived Quality and Value, Satisfaction and Loyalty: New Insights Into Processes Underlying Some Familiar Constructs
Amna Kirmani, H. Baumgartner
19996 citations
Semantic Scholar
Memory and Cuing Effects on Decision Framing
Amna Kirmani, Peter Wright
19895 citations
Semantic Scholar
All Signals are not Created Equal: Managers’ Choice of Signal Under Information Asymmetry in Competitive Markets
A. Rao, Amna Kirmani, H. Chen
20134 citations
Semantic Scholar
Social Influence in Marketing
Amna Kirmani, Rosellina Ferraro
20173 citations
Semantic Scholar
Why Consumers Boycott More Than Buycott: The Role of Perceived Instrumentality and Self-Enhancement
A. Li, Amna Kirmani, Rosellina Ferraro
2024Journal of the Association for Consumer Research2 citations
Semantic Scholar
Hearing Their Voice: When Brand Co-creation Leads to Social Brand Engagement
Heather Johnson Dretsch, Amna Kirmani
20152 citations
Semantic Scholar
Red Flag! the Effect of Fake Reviews on Consumer Evaluations
J. Kim, Jared Watson, Amna Kirmani
20152 citations
Semantic Scholar
The effect of perceived advertising costs on brand beliefs
Amna Kirmani
19881 citations
Semantic Scholar
Marketing misinformation in the age of AI
G. Johar, Amna Kirmani
2026Journal of Consumer Psychology0 citations Open access
Semantic Scholar
JCR Call for Papers: “The Future of Brands in a Changing Consumer Marketplace” Special Issue: August 2021
J. Inman, Margaret C. Campbell, Amna Kirmani, Linda L. Price
2019Journal of Consumer Research0 citations Open access
Semantic Scholar
Institutional Knowledge at Singapore Management University Procedural Priming Effects on Spontaneous Inference Formation
Amna Kirmani
20190 citations
Semantic Scholar
How Residential Mobility Influences Donations
Yajin Wang, Amna Kirmani, Xiaolin Li, Nicole Kim
20180 citations
Semantic Scholar
Red Flag! the Consequences of Alerting Consumers to Fake Reviews
Jared Watson, Amna Kirmani
20180 citations
Semantic Scholar
Conducting Consumer-Relevant Research
J. Inman, Margaret C. Campbell, Amna Kirmani, Linda L. Price
20180 citations
Semantic Scholar
Corporate Social Responsibility and Dishonest Consumer Behavior
I. Kang, Amna Kirmani
20180 citations
Semantic Scholar
The investigation of message senders relation on message effectiveness
Yu-Jen Chen, Amna Kirmani
20160 citations
Semantic Scholar
ASSOCIATION FOR CONSUMER RESEARCH
Amna Kirmani, Yu-Jen Chen, Hua Chang, Lingling Zhang +3 more
20150 citations
Semantic Scholar
ASSOCIATION FOR CONSUMER RESEARCH Self-Positivity Versus Self-Negativity: Consumers’ Reliance on Base Rate and Case Risk in Perceptions of Health Risk
Jonah A. Berger, Rohini Ahluwalia, T. Chartrand, Yu-Jen Chen +1 more
20150 citations
Semantic Scholar

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