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Peeter W. J. Verlegh · SciRah

Researcher profile · Semantic Scholar

Peeter W. J. Verlegh

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Peeter W. J. Verlegh — researcher profile on SciRah

h-index: 38
Works: 126
Citations: 7,880

Most-cited papers

Consumer effects of front-of-package nutrition labeling: an interdisciplinary meta-analysis
Iina Ikonen, F. Sotgiu, Aylin Aydinli, Peeter W. J. Verlegh
2019Journal of the Academy of Marketing Science396 citations Open access
Semantic Scholar
Home country bias in product evaluation: the complementary roles of economic and socio-psychological motives
Peeter W. J. Verlegh
2007385 citations
Semantic Scholar
A typology of consumer strategies for resisting advertising, and a review of mechanisms for countering them
M. Fransen, Peeter W. J. Verlegh, Amna Kirmani, E. Smit
2015289 citations
Semantic Scholar
Can Disclosures Lead Consumers to Resist Covert Persuasion? The Important Roles of Disclosure Timing and Type of Response
Margaret C. Campbell, G. Mohr, Peeter W. J. Verlegh
2013245 citations
Semantic Scholar
Strategies and motives for resistance to persuasion: an integrative framework
M. Fransen, E. Smit, Peeter W. J. Verlegh
2015Frontiers in Psychology199 citations Open access
Semantic Scholar
Global vs local brands: how home country bias and price differences impact brand evaluations
Warat Winit, G. Gregory, M. Cleveland, Peeter W. J. Verlegh
2014198 citations
Semantic Scholar
The differential impact of brand loyalty on traditional and online word of mouth: The moderating roles of self-brand connection and the desire to help the brand
Jiska Eelen, Peren Özturan, Peeter W. J. Verlegh
2017193 citations Open access
Semantic Scholar
Language Abstraction in Word of Mouth
G. Schellekens, Peeter W. J. Verlegh, A. Smidts
2010173 citations Open access
Semantic Scholar
A Meta-Analysis of the Effects of Brands’ Owned Social Media on Social Media Engagement and Sales
Georgia Liadeli, F. Sotgiu, Peeter W. J. Verlegh
2022Journal of Marketing161 citations Open access
Semantic Scholar
A Consumer-based Taxonomy of Digital Customer Engagement Practices
Anniek W. Eigenraam, Jiska Eelen, Arjen van Lin, Peeter W. J. Verlegh
2018Journal of Interactive Marketing161 citations Open access
Semantic Scholar
Why Nonprofits Are Easier to Endorse on Social Media: The Roles of Warmth and Brand Symbolism
S. F. Bernritter, Peeter W. J. Verlegh, E. Smit
2016160 citations Open access
Semantic Scholar
Receiver responses to rewarded referrals: the motive inferences framework
Peeter W. J. Verlegh, Gangseog Ryu, Mirjam A. Tuk, L. Feick
2013159 citations Open access
Semantic Scholar
Sales and sincerity: The role of relational framing in word-of-mouth marketing
Mirjam A. Tuk, Peeter W. J. Verlegh, A. Smidts, D. Wigboldus
2008125 citations Open access
Semantic Scholar
Beyond valence: a meta-analysis of discrete emotions in firm-customer encounters
Anne-Madeleine Kranzbühler, Alfred Zerres, M. Kleijnen, Peeter W. J. Verlegh
2019Journal of the Academy of Marketing Science108 citations Open access
Semantic Scholar
Outsourcing the pain, keeping the pleasure: effects of outsourced touchpoints in the customer journey
Anne-Madeleine Kranzbühler, M. Kleijnen, Peeter W. J. Verlegh
2018Journal of the Academy of Marketing Science88 citations Open access
Semantic Scholar
Let Me Entertain You? The Importance of Authenticity in Online Customer Engagement
Anniek W. Eigenraam, Jiska Eelen, Peeter W. J. Verlegh
2021Journal of Interactive Marketing82 citations Open access
Semantic Scholar
When organic products are tasty: Taste inferences from an Organic = Healthy Association
Kristina Nadricka, Kobe Millet, Peeter W. J. Verlegh
202079 citations Open access
Semantic Scholar
Packaging design as an implicit communicator: Effects on product quality inferences in the presence of explicit quality cues
I. van Ooijen, M. Fransen, Peeter W. J. Verlegh, E. Smit
201777 citations Open access
Semantic Scholar
The social sharing of emotion (SSE) in online social networks: A case study in Live Journal
Carmina Rodríguez-Hidalgo, E. Tan, Peeter W. J. Verlegh
2015Computers in Human Behavior76 citations
Semantic Scholar
How online consumer reviews are influenced by the language and valence of prior reviews: A construal level perspective
G. Aerts, T. Smits, Peeter W. J. Verlegh
2017Computers in Human Behavior69 citations Open access
Semantic Scholar
Signalling product healthiness through symbolic package cues: Effects of package shape and goal congruence on consumer behaviour.
I. van Ooijen, M. Fransen, Peeter W. J. Verlegh, E. Smit
2017Appetite67 citations Open access
Semantic Scholar
Paradoxical side effects of green advertising: how purchasing green products may instigate licensing effects for consumers with a weak environmental identity
M. Meijers, M. Noordewier, Peeter W. J. Verlegh, Winne Willems +1 more
2019International Journal of Advertising60 citations Open access
Semantic Scholar
The dark side of donating: how donating may license environmentally unfriendly behavior
M. Meijers, Peeter W. J. Verlegh, M. Noordewier, E. Smit
201560 citations Open access
Semantic Scholar
Emotions in Advice Taking: The Roles of Agency and Valence
I. D. de Hooge, Peeter W. J. Verlegh, S. Tzioti
201457 citations Open access
Semantic Scholar
Perspectives: a research-based guide for brand activism
Peeter W. J. Verlegh
2023International Journal of Advertising51 citations Open access
Semantic Scholar
How to motivate opinion leaders to spread e-WoM on social media: monetary vs non-monetary incentives
Manuela López, Mariafrancesca Sicilia, Peeter W. J. Verlegh
2021Journal of Research in Interactive Marketing45 citations Open access
Semantic Scholar
The role of customization, brand trust, and privacy concerns in advergaming
Verena M. Wottrich, Peeter W. J. Verlegh, E. Smit
201744 citations Open access
Semantic Scholar
Enhancing the effects of social network site marketing campaigns
G. van Noort, M. Antheunis, Peeter W. J. Verlegh
201441 citations
Semantic Scholar
Atypical food packaging affects the persuasive impact of product claims
I. van Ooijen, M. Fransen, Peeter W. J. Verlegh, E. Smit
201640 citations Open access
Semantic Scholar
“Don’t Worry, We Are Here for You”: Brands as External Source of Control during the Covid-19 Pandemic
Peeter W. J. Verlegh, S. F. Bernritter, V. Gruber, Noud Schartman +1 more
2021Journal of Advertising37 citations Open access
Semantic Scholar
Expressing emotions in blogs: The role of textual paralinguistic cues in online venting and social sharing posts
Carmina Rodríguez-Hidalgo, E. Tan, Peeter W. J. Verlegh
2017Computers in Human Behavior37 citations Open access
Semantic Scholar
Taking Close Others’ Environmental Behavior Into Account When Striking the Moral Balance? Evidence for Vicarious Licensing, Not for Vicarious Cleansing
M. Meijers, M. Noordewier, Peeter W. J. Verlegh, S. Zebregs +1 more
201935 citations Open access
Semantic Scholar
‘We’ are more likely to endorse than ‘I’: the effects of self-construal and brand symbolism on consumers’ online brand endorsements
S. F. Bernritter, A. Loermans, Peeter W. J. Verlegh, E. Smit
201735 citations Open access
Semantic Scholar
The platform shapes the message: How website design affects abstraction and valence of online consumer reviews
G. Aerts, T. Smits, Peeter W. J. Verlegh
2017Decision Support Systems30 citations Open access
Semantic Scholar
Persuasion in advertising: when does it work, and when does it not?
Peeter W. J. Verlegh, M. Fransen, Amna Kirmani
201530 citations
Semantic Scholar
Sharing product harm information: The effects of self-construal and self-relevance
E. Akpinar, Peeter W. J. Verlegh, A. Smidts
2018International Journal of Research in Marketing26 citations Open access
Semantic Scholar
Linguistic Biases and Persuasion in Communication About Objects
G. Schellekens, Peeter W. J. Verlegh, A. Smidts
201322 citations
Semantic Scholar
Putting the public back in behavioral public policy
Patricia de Jonge, M. Zeelenberg, Peeter W. J. Verlegh
2018Behavioural Public Policy20 citations Open access
Semantic Scholar
Interpersonal Relationships Moderate the Effect of Faces on Person Judgments
Mirjam A. Tuk, Peeter W. J. Verlegh, A. Smidts, D. Wigboldus
200820 citations Open access
Semantic Scholar
"Click like if you like it": the effect of directional posts on social network sites
Manuela López, Mariafrancesca Sicilia, Peeter W. J. Verlegh
2017Online information review (Print)16 citations Open access
Semantic Scholar
You and I have nothing in common: The role of dissimilarity in interpersonal influence
Mirjam A. Tuk, Peeter W. J. Verlegh, A. Smidts, D. Wigboldus
2019Organizational Behavior and Human Decision Processes14 citations Open access
Semantic Scholar
The owner's edge: Brand ownership influences causal maps
J. van Rekom, Peeter W. J. Verlegh, Robert Slokkers
200913 citations
Semantic Scholar
Don't Stress Me Now: Assessing the Regulatory Impact of Face-to-Face and Online Feedback Prosociality on Stress During an Important Life Event
Carmina Rodríguez-Hidalgo, E. Tan, Peeter W. J. Verlegh, I. Beyens +1 more
2020J. Comput. Mediat. Commun.11 citations Open access
Semantic Scholar
Exploring the Effectiveness of the Label “New” in Product Packaging and Advertising
Jiska Eelen, Peeter W. J. Verlegh, B. Van den Bergh
201511 citations
Semantic Scholar
I am Not What I Like: Endorsing Brands on Social Media Negatively Affects Consumers’ Self-Evaluation
S. F. Bernritter, A. Loermans, Anniek W. Eigenraam, Peeter W. J. Verlegh
2022Journal of Interactive Marketing10 citations Open access
Semantic Scholar
ADVANCES IN CONSUMER RESEARCH, VOL XXXVI
Mirjam A. Tuk, Peeter W. J. Verlegh, A. Smidts, D. Wigboldus
20099 citations
Semantic Scholar
Advances in Advertising Research (Vol. VI) : The Digital, the Classic, the Subtle, and the Alternative
Peeter W. J. Verlegh, H. Voorveld, M. Eisend
20178 citations
Semantic Scholar
Who creates brand-related content, and why? The interplay of consumer characteristics and motivations
D. Muntinga, M. Moorman, Peeter W. J. Verlegh, E. Smit
20177 citations
Semantic Scholar
What Drives Word of Mouth: A Multi-Disciplinary Perspective
Peeter W. J. Verlegh, Sarit Moldovan
20087 citations
Semantic Scholar
When Similarity Beats Expertise—Differential Effects of Patient and Expert Ratings on Physician Choice: Field and Experimental Study
Anne-Madeleine Kranzbühler, M. Kleijnen, Peeter W. J. Verlegh, M. Teerling
2019Journal of Medical Internet Research6 citations Open access
Semantic Scholar

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