Myungwoo Nam

Most-cited papers

1. The Difference between Differences: How Expertise Affects Diagnosticity of Attribute Alignability

   Myungwoo Nam, Jing Wang, Angela Y. Lee

   201264 citations

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2. How you see yourself influences your color preference: Effects of self‐construal on evaluations of color combinations

   Eunmi Jeon, Youngjee Han, Myungwoo Nam

   202036 citations

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3. The Effects of a Different Category Context on Target Brand Evaluations

   Myungwoo Nam, B. Sternthal

   200834 citations

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4. The effects of power on consumers’ evaluation of a luxury brand's corporate social responsibility

   D. Chang, Joonsuk Jang, Ho-Sun Lee, Myungwoo Nam

   2018Psychology & Marketing31 citations Open access

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5. Envy Takes You Further: The Influence of Benign Envy on Risk Taking

   Mijin Kwon, Youngjee Han, Myungwoo Nam

   201729 citations Open access

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6. The Second Monocular Depth Estimation Challenge

   Jaime Spencer, C. Qian, Michaela Trescakova, Chris Russell +39 more

   20232023 IEEE/CVF Conference on Computer Vision and Pattern Recognition Workshops (CVPRW)16 citations Open access

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7. Tab2vox: CNN-Based Multivariate Multilevel Demand Forecasting Framework by Tabular-To-Voxel Image Conversion

   Euna Lee, Myungwoo Nam, Hongchul Lee

   2022Sustainability13 citations Open access

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8. The influence of contagious disease threat on general risk-taking tendency

   Muhammad Kasheer, Myungwoo Nam

   2021Social Behavior and Personality: An international journal2 citations Open access

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9. The effects of expertise on the processing of alignable versus nonalignable features

   Myungwoo Nam, Jing Wang, Angela Y. Lee

   20092 citations

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10. The effect of color lightness on nonheteronormative‐themed advertising evaluation

    Eunmi Jeon, Myungwoo Nam, Jinzhe Yan

    2023Social Science Quarterly1 citations

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11. The Moderating Role of Goal Compatibility on Schema Congruity Effect

    Myungwoo Nam, Alice M. Tybout

    20131 citations

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12. The Effect of Money Priming on Consumers’ Choice

    Eunkyoung Lee, Hee-kyung Ahn, Myungwoo Nam

    20131 citations

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13. Why Black Color is Preferred in Electronics: The Effect of Black Color on Product Evaluations and Compensatory Inferences

    Eunmi Jeon, Youngjee Han, Myungwoo Nam

    2021Yonsei Business Review0 citations

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14. The Effects of Regulatory Focus on Need for Touch and the Moderating Role of Haptic Information

    Eunmi Jeon, Ah Rom Ryu, Myungwoo Nam

    20200 citations

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15. Warm or Cold? The Effect of Color Temperature of Logo on Evaluation of For-Profits and Nonprofits

    Eunmi Jeon, Myungwoo Nam

    20200 citations

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16. G10. the Effects of Self-Construal on Evaluations of Brand Logo Colors

    Eunmi Jeon, Myungwoo Nam

    20180 citations

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17. Better possible self or better other? Gender affects who is more inspirational

    Youngjee Han, Myungwoo Nam

    20170 citations Open access

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18. Can the Color Value Affect Perceptions on Homosexual Images

    Eunmi Jeon, Myungwoo Nam

    20160 citations

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19. The Effect of Color Harmony on Processing Disfluency of Pro-Social Advertisement

    Nara Youn, C. Shin, Myungwoo Nam

    20130 citations

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20. Alma Mater Studiorum Università di Bologna Archivio istituzionale della ricerca

    Alma Mater, Jaime Spencer, C. Qian, Michaela Trescakova +40 more

    0 citations

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