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Bodo Lang · SciRah

Researcher profile · Semantic Scholar

Bodo Lang

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Bodo Lang — researcher profile on SciRah

h-index: 21
Works: 44
Citations: 1,961

Most-cited papers

Switching barriers in consumer markets: an investigation of the financial services industry
M. Colgate, Bodo Lang
2001523 citations
Semantic Scholar
Relationship quality, on‐line banking and the information technology gap
Bodo Lang, M. Colgate
2003202 citations
Semantic Scholar
CONCLUSION EXPLICITNESS IN ADVERTISING: The Moderating Role of Need for Cognition (NFC) and Argument Quality (AQ) on Persuasion
B. Martin, Bodo Lang, Stephanie Wong
2003103 citations
Semantic Scholar
Are Liquid Sugars Different from Solid Sugar in Their Ability to Cause Metabolic Syndrome?
G. Sundborn, S. Thornley, T. Merriman, Bodo Lang +3 more
2019Obesity97 citations
Semantic Scholar
Word of Mouth: What We Know and What We Have Yet to Learn
Bodo Lang, Kenneth F. Hyde
201395 citations
Semantic Scholar
How gender affects the relationship between hedonic shopping motivation and purchase intentions
Robert Davis, Bodo Lang, J. S. Diego
201488 citations
Semantic Scholar
Modeling utilitarian-hedonic dual mediation (UHDM) in the purchase and use of games
Robert Davis, Bodo Lang, Neil Gautam
2013Internet Research84 citations
Semantic Scholar
Are trust and consumption values important for buyers of organic food? A comparison of regular buyers, occasional buyers, and non-buyers.
Van-Anh T. Truong, Bodo Lang, D. Conroy
2021Appetite82 citations
Semantic Scholar
Prosumers in times of crisis: definition, archetypes and implications
Bodo Lang, Rebecca Dolan, Joya A. Kemper, Gavin Northey
202071 citations Open access
Semantic Scholar
How word of mouth communication varies across service encounters
Bodo Lang
201166 citations
Semantic Scholar
The trust paradox in food labelling: an exploration of consumers’ perceptions of certified vegetables
Van-Anh T. Truong, D. Conroy, Bodo Lang
202163 citations
Semantic Scholar
When food governance matters to consumer food choice: Consumer perception of and preference for food quality certifications.
Van-Anh T. Truong, Bodo Lang, D. Conroy
2021Appetite60 citations Open access
Semantic Scholar
How to Grow the Sharing Economy? Create Prosumers!
Bodo Lang, E. Botha, Jeandri Robertson, Joya A. Kemper +2 more
202048 citations Open access
Semantic Scholar
Hopefully that’s not wasted! The role of hope for reducing food waste
M. Khalil, Gavin Northey, F. Septianto, Bodo Lang
2022Journal of business research44 citations Open access
Semantic Scholar
A Comparison of Online and Offline Gender and Goal Directed Shopping Online
Robert Davis, Sandra D. Smith, Bodo Lang
201741 citations Open access
Semantic Scholar
Positive and negative consequences of a relationship manager strategy: New Zealand banks and their small business customers
M. Colgate, Bodo Lang
200541 citations
Semantic Scholar
The interactive effect of numerical precision and message framing in increasing consumer awareness of food waste issues
M. Khalil, F. Septianto, Bodo Lang, Gavin Northey
202139 citations Open access
Semantic Scholar
Why do consumers become providers? Self-determination in the sharing economy
Bodo Lang, Joya A. Kemper, Rebecca Dolan, Gavin Northey
2021Journal of service theory and practice37 citations Open access
Semantic Scholar
Dissecting Word-of-Mouth's Effectiveness and How to Use It as a Proconsumer Tool
Bodo Lang, R. Lawson
201326 citations
Semantic Scholar
Modeling game usage, purchase behavior and ease of use
Robert Davis, Bodo Lang
2012Entertainment Computing26 citations
Semantic Scholar
Modeling the effect of self-efficacy on game usage and purchase behavior
Robert Davis, Bodo Lang
201226 citations
Semantic Scholar
Does game self-congruity increase usage and purchase?
Robert Davis, Bodo Lang
201320 citations Open access
Semantic Scholar
A systematic review and future agenda on continuance intentions in mobile apps
Suryati Veronika, Michael S. W. Lee, Bodo Lang, P. Putra
2025Int. J. Inf. Manag. Data Insights18 citations Open access
Semantic Scholar
Message Sidedness At the Brand and Product Form Levels: Overcoming the Shortcomings of Two-Sided Messages?
Bodo Lang, C. Lee, R. Zwick
199917 citations
Semantic Scholar
New Zealand's growing thirst for a sugar-sweetened beverage tax.
G. Sundborn, S. Thornley, Bodo Lang, R. Beaglehole
2015The New Zealand medical journal9 citations
Semantic Scholar
Energy labelling for alcoholic beverages in New Zealand: Impact on consumer purchase and consumption
Natalie Walker, J. McCormack, M. Verbiest, Yan-Nan Jiang +2 more
20198 citations
Semantic Scholar
Emotional Cues’ Effects on Grotesque Advertising
Argho Bandyopadhyay, F. Septianto, K. Nallaperuma, Bodo Lang
2021Australasian Marketing Journal6 citations Open access
Semantic Scholar
Gamification and Sugar: A School-Based Pilot Study of Social Marketing and Gamification Approaches to Reduce Sugary Drink Intake in Pasifika School Students
G. Sundborn, S. Thornley, C. Grey, Dudley Gentles +4 more
2021Asia-Pacific journal of public health5 citations
Semantic Scholar
‘It's somewhere here, isn't it’? The provision of information and health warnings for alcoholic beverages sold online in New Zealand and the United Kingdom
Vicky Shen, Lily Haffner, Natalie Walker, Cliona Ni Mhurchu +1 more
2022Drug and Alcohol Review4 citations Open access
Semantic Scholar
Energy labelling for alcoholic beverages in New Zealand: Consumer perceptions
Natalie Walker, J. McCormack, M. Verbiest, Yan-Nan Jiang +2 more
20194 citations
Semantic Scholar
New Zealand infants weaned onto a high sugar diet from four months old: better health or better business? Part II.
G. Sundborn, S. Thornley, J. Malcolm, C. Zinn +2 more
2017The New Zealand medical journal4 citations
Semantic Scholar
Word of mouth: Why is it so significant?
Bodo Lang
20063 citations
Semantic Scholar
If soft drink companies can do it, why can't government? Sugary drink sales policies in schools must be tightened
G. Sundborn, S. Thornley, Loma Veatupu, Bodo Lang
2022Australian and New Zealand Journal of Public Health2 citations Open access
Semantic Scholar
Who talks more?: how the satisfaction - word of mouth relationship varies across services
Bodo Lang
20102 citations
Semantic Scholar
Better health or better business: a critique of the childhood obesity plan
G. Sundborn, S. Thornley, Bodo Lang, R. Beaglehole
20161 citations
Semantic Scholar
Reconciling the Customer Satisfaction - Word of Mouth Relationship
Bodo Lang
20151 citations
Semantic Scholar
Word of Mouth as Entertainment: Discovering a new WOM Motivator
Bodo Lang
20111 citations
Semantic Scholar
A call to all parties: protect our children-regulate sugary drinks in schools.
G. Sundborn, Simon Thornley, Bodo Lang, Loma Veatupu
2026The New Zealand medical journal0 citations Open access
Semantic Scholar
Online Presentation of No‐, Low‐ and Full‐Strength Alcohol in Three New Zealand Online Alcohol Retailers: Implications for Harm‐Reduction Policy
J. V. De Albuquerque, Kate Kersey, Natalie Walker, A. Rolleston +1 more
2026Drug and Alcohol Review0 citations Open access
Semantic Scholar
A Match Made in Heaven? Do Religious and General Appeals Instill Hope for Reduction of Food Waste
M. Khalil, Bodo Lang, F. Septianto, Gavin Northey
2025Australasian Marketing Journal0 citations Open access
Semantic Scholar
The marketing of sugary drinks
Bodo Lang
20150 citations
Semantic Scholar
Does gender mediate online shopping attitudes and purchase intentions
Robert Davis, Bodo Lang, J. S. Diego
20120 citations
Semantic Scholar
How word of mouth behaviour changes across different types of services
Bodo Lang
20100 citations
Semantic Scholar
Message sidedness in a product brand, product form and product category context : a new concept of negative information inclusion in product advertising
Bodo Lang
19960 citations
Semantic Scholar

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