B. Koles

Most-cited papers

1. Consumer decision‐making in omnichannel retailing: Literature review and future research agenda

   Ruchi Mishra, R. Singh, B. Koles

   2020343 citations

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2. The authentic virtual influencer: Authenticity manifestations in the metaverse

   B. Koles, Alice Audrezet, J. Moulard, N. Ameen +1 more

   2024Journal of business research230 citations Open access

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3. ‘All you need is brand love’: a critical review and comprehensive conceptual framework for brand love

   Narissara Palusuk, B. Koles, Rajibul Hasan

   2019Journal of Marketing Management159 citations Open access

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4. The digital transformation of human identity

   Péter Nagy, B. Koles

   2014123 citations

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5. The role of brand experience, brand resonance and brand trust in luxury consumption

   Rehan Husain, Justin Paul, B. Koles

   2022Journal of Retailing and Consumer Services111 citations

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6. Virtual reality and its impact on B2B marketing: A value-in-use perspective

   D. Boyd, B. Koles

   2019Journal of business research103 citations

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7. Compensatory consumption and consumer compromises: a state-of-the-art review

   B. Koles, Victoria K. Wells, M. Tadajewski

   201788 citations Open access

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8. “My Avatar and Her Beloved Possession”: Characteristics of Attachment to Virtual Objects

   Péter Nagy, B. Koles

   201455 citations

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9. Virtual influencers: Definition and future research directions

   Alice Audrezet, B. Koles, J. Moulard, N. Ameen +1 more

   2025Journal of business research48 citations Open access

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10. Digital object attachment.

    B. Koles, Péter Nagy

    2020Current Opinion in Psychology40 citations

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11. Theory generation from literature reviews: A methodological guidance

    Rodoula H. Tsiotsou, B. Koles, Justin Paul, S. Loureiro

    2022International Journal of Consumer Studies39 citations

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12. Facebook usage patterns and school attitudes

    B. Koles, Péter Nagy

    201239 citations

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13. An Introduction to the Special Issue “Virtual Reality in Marketing”: Definition, Theory and Practice

    D. Boyd, B. Koles

    2019Journal of business research35 citations

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14. Teacher–Child Relationships in Prekindergarten: The Influences of Child and Teacher Characteristics

    B. Koles, Erin E. O'Connor, K. Mccartney

    200935 citations

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15. Virtual Customers behind Avatars: The Relationship between Virtual Identity and Virtual Consumption in Second Life

    B. Koles, Péter Nagy

    2012Journal of Theoretical and Applied Electronic Commerce Research34 citations Open access

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16. Becoming a more attractive supplier by managing references – The case of small and medium-sized enterprises in a digitally enhanced business environment

    Z. Tóth, M. Nieroda, B. Koles

    202033 citations Open access

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17. Who is Portrayed in Second Life: Dr. Jekyll or Mr. Hyde? The Extent of Congruence Between Real Life and Virtual Identity

    B. Koles, Péter Nagy

    201228 citations Open access

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18. Associations between child and teacher characteristics and quality of teacher–child relationships: the case of Hungary

    B. Koles, Erin E. O'Connor, B. Collins

    201321 citations

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19. Advertising in the metaverse and its implications for brands and society: A multi-stakeholder perspective

    Tymoteusz Doligalski, Nikodem Sarna, B. Koles, Aneta Siejka +1 more

    2024Technological forecasting & social change16 citations

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20. The potential of chatbots in travel and tourism services in the context of social distancing

    Rajibul Hasan, B. Koles, M. Zaman, Justin Paul

    2021International Journal of Technology Intelligence and Planning (IJTIP)15 citations

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21. Virtual worlds as digital workplaces

    B. Koles, Péter Nagy

    201413 citations

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22. Organizational climate in Hungary, Portugal, and India: a cultural perspective

    B. Koles, Balakrishnan Kondath

    2015Ai & Society11 citations

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23. Avatars as transitional objects: The impact of avatars and digital objects on adolescent gamers

    B. Koles, Péter Nagy

    201610 citations

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24. Individual and professional development in the digital age: Towards a conceptual model of virtual worlds for organizations

    B. Koles, Péter Nagy

    20148 citations

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25. Neuromarketing and the Marketing Mix: An Integrative Review and Future Research Agenda Using the TMC Approach

    Sanchita Bansal, Priya Nangia, B. Koles

    2025International Journal of Consumer Studies7 citations

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26. [The establishment of the Marfan syndrome biobank in Hungary].

    A. Ágota, B. Ágg, K. Benke, J. Joó +10 more

    2012Orvosi Hetilap7 citations

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27. ‘I Create Therefore I Virtually Exist’: Digital Content Creation, Virtual Consumption, and Motivation in Second Life

    Péter Nagy, B. Koles

    20166 citations Open access

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28. Strategy development processes in Central and Eastern Europe: a cross-regional perspective

    B. Koles, Balakrishnan Kondath

    20146 citations

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29. Reimagining Human-AI Relationships: A Positive Future for Chatbots, Social AI, and the Phygital Self

    Aaron C. Ahuvia, P. B. Brandtzaeg, B. Koles, Margherita Pagani +5 more

    2025Journal of Macromarketing5 citations

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30. Instagram Users’ Motives of Social Media Engagement with Female Athletes

    Roy Dakroub, B. Koles, Helmi Issa, Blumrodt Jens

    2023The International Journal of Sport and Society5 citations

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31. How Players Make Use of Cosmetic Items in Video Games: A Persona Approach

    B. Koles, Péter Nagy, Gauthier Vollet

    2025Journal of Consumer Behaviour4 citations

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32. Crypto consumers’ personality traits, and the impact of brand personality on cryptocurrencies’ identity

    Roy Dakroub, B. Koles, Helmi Issa

    2022Journal of Customer Behaviour4 citations

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33. ‘To Share or Not to Share’? Informational Privacy Paradox

    B. Kushwaha, Justin Paul, B. Koles

    2026International Journal of Consumer Studies3 citations

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34. Revisiting Social Comparison Theory in Offline and Online Contexts

    B. Koles, Kishore Gopalakrishna Pillai, P. Nagy, D. Gligor +1 more

    2025Psychology & Marketing2 citations

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35. Changes and Trends in Cross-Cultural Management Education: An Integrative Approach

    B. Koles, Tibor Vörös

    20112 citations

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36. [The establishment of the Marfan syndrome biobank in Hungary - Erratum].

    A. Ágota, B. Ágg, K. Benke, J. Joó +10 more

    2012Orvosi Hetilap1 citations

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37. Marfan-szindróma biobankjának létrehozása

    Annamária Ágota, B. Ágg, Kálmán Benke, József Gábor Joó +10 more

    20121 citations

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38. From immersion to impulse: The role of augmented reality in shaping consumer engagement and purchase decisions for luxury brands

    Tahir Islam, V. Arya, Ying Wang, B. Koles

    2026Australian Journal of Management0 citations

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39. Marketplace transformation, micro-sellers and P2P e-commerce platforms: A study of Kaskus in Indonesia

    R. de Kervenoael, M. Palmer, B. Koles, M. P. Ivana

    20180 citations

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40. Business Mating Online: How Online Referrals Influence Supplier Selection? An Abstract

    Z. Tóth, M. Nieroda, B. Koles

    20170 citations

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41. C OMPENSATORY CONSUMPTION AND CONSUMER COMPROMISES : A STATE OF THE ART REVIEW

    B. Koles

    20170 citations

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42. Compensatory Consumption and Consumer Compromises : A state of the art literature review

    B. Koles, Victoria K. Wells, M. Tadajewski

    20170 citations

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43. Organizational climate in Hungary, Portugal, and India: a cultural perspective

    B. Koles, Balakrishnan Kondath

    2013Ai & Society0 citations

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44. [Review of genetic research and testing in sport].

    Krisztina Marosi, E. Horváth, P. Nagy, B. Koles +1 more

    2012Orvosi Hetilap0 citations Open access

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