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Xavier Drèze · SciRah

Researcher profile · Semantic Scholar

Xavier Drèze

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Xavier Drèze — researcher profile on SciRah

h-index: 26
Works: 49
Citations: 7,208

Most-cited papers

Signaling Status with Luxury Goods: The Role of Brand Prominence
Young Han, Joseph C. Nunes, Xavier Drèze
20101,647 citations
Semantic Scholar
Internet advertising: Is anybody watching?
Xavier Drèze, François-Xavier Hussherr
2003697 citations Open access
Semantic Scholar
Shelf management and space elasticity
Xavier Drèze, Stephen J. Hoch, Mary E. Purk
1994677 citations
Semantic Scholar
Putting one-to-one marketing to work: Personalization, customization, and choice
Neeraj Arora, Xavier Drèze, A. Ghose, James D. Hess +11 more
2008467 citations Open access
Semantic Scholar
EDLP, Hi-Lo, and Margin Arithmetic
Stephen J. Hoch, Xavier Drèze, Mary E. Purk
1994393 citations
Semantic Scholar
Feeling Superior: The Impact of Loyalty Program Structure on Consumers' Perceptions of Status
Xavier Drèze, Joseph C. Nunes
2009384 citations
Semantic Scholar
Measuring the Price Knowledge Shoppers Bring to the Store
M. Vanhuele, Xavier Drèze
2002319 citations
Semantic Scholar
Modeling Movie Life Cycles and Market Share
A. Ainslie, Xavier Drèze, Fred Zufryden
2005291 citations
Semantic Scholar
The Endowed Progress Effect: How Artificial Advancement Increases Effort
Joseph C. Nunes, Xavier Drèze
2006280 citations Open access
Semantic Scholar
Your loyalty program is betraying you.
Joseph C. Nunes, Xavier Drèze
2006Harvard Business Review222 citations
Semantic Scholar
Effects of Seller-Supplied Prices on Buyers' Product Evaluations: Reference Prices in an Internet Auction Context
Michael A. Kamins, Xavier Drèze, Valerie S. Folkes
2004209 citations
Semantic Scholar
Brand Extensions of Experiential Goods: Movie Sequel Evaluations
Sanjay Sood, Xavier Drèze
2006182 citations
Semantic Scholar
Measurement of online visibility and its impact on Internet traffic
Xavier Drèze, Fred Zufryden
2004179 citations
Semantic Scholar
Exploiting the installed base using cross-merchandising and category destination programs
Xavier Drèze, Stephen J. Hoch
1998161 citations Open access
Semantic Scholar
Testing Web Site Design and Promotional Content
Xavier Drèze, Fred Zufryden
1997Journal of Advertising Research145 citations
Semantic Scholar
Recurring Goals and Learning: The Impact of Successful Reward Attainment on Purchase Behavior
Xavier Drèze, Joseph C. Nunes
2011129 citations
Semantic Scholar
Conspicuous consumption in a recession: Toning it down or turning it up?
Joseph C. Nunes, Xavier Drèze, Young Han
2011115 citations
Semantic Scholar
Using Combined-Currency Prices to Lower Consumers’ Perceived Cost
Xavier Drèze, Joseph C. Nunes
2004109 citations
Semantic Scholar
Creating Win-Win Trade Promotions: Theory and Empirical Analysis of Scan-Back Trade Deals
Xavier Drèze, D. Bell
2003109 citations
Semantic Scholar
Consumers' Immediate Memory for Prices
M. Vanhuele, G. Laurent, Xavier Drèze
200684 citations
Semantic Scholar
Real-Time Evaluation of E-mail Campaign Performance
André Bonfrer, Xavier Drèze
2006Marketing science (Providence, R.I.)71 citations Open access
Semantic Scholar
Is Internet Advertising Ready for Prime Time?
Xavier Drèze, Fred Zufryden
1998Journal of Advertising Research71 citations
Semantic Scholar
An empirical investigation of the impact of communication timing on customer equity
Xavier Drèze, André Bonfrer
200847 citations Open access
Semantic Scholar
A Study of Consumer Switching Behavior Across Internet Portal Web Sites
Sukekyu Lee, Fred Zufryden, Xavier Drèze
2003International Journal of Electronic Commerce44 citations
Semantic Scholar
Moving from customer lifetime value to customer equity
Xavier Drèze, André Bonfrer
200941 citations Open access
Semantic Scholar
Do Promotions Increase Store Expenditures? A Descriptive Study of Household Shopping Behavior
Xavier Drèze, Patricia Nisol, Naufel J. Vilcassim
200437 citations
Semantic Scholar
A web-based methodology for product design evaluation and optimisation
Xavier Drèze, Fred Zufryden
1998Journal of the Operational Research Society16 citations
Semantic Scholar
Putting one-toone marketing to work : Personalization , customization , and choice
Neeraj Arora, Xavier Drèze, A. Ghose, J. D. Hess +11 more
200815 citations
Semantic Scholar
First Impressions: Status Signaling Using Brand Prominence
Young Han, Joseph C. Nunes, Xavier Drèze
200813 citations Open access
Semantic Scholar
Internet advertising: The medium is the difference
Xavier Drèze, Fred Zufryden
200013 citations
Semantic Scholar
To Pester or Leave Alone: Lifetime Value Maximization through Optimal Communication Timing
Kong Lee, Xavier Drèze, André Bonfrer
200312 citations
Semantic Scholar
Modeling consumer visit frequency on the Internet
Sukekyu Lee, Fred Zufryden, Xavier Drèze
2001Proceedings of the Annual Hawaii International Conference on System Sciences11 citations
Semantic Scholar
Do Consumers Really Know if the Price is Right ? Direct Measures of References Price and their Implications for Retailling
M. Vanhuele, Xavier Drèze
20008 citations
Semantic Scholar
A Renewable-Resource Approach to Database Valuation
Xavier Drèze, André Bonfrer
20037 citations
Semantic Scholar
A Study of Consumer Switching Behavior Across Internet Portal Websites August 2002
Sukekyu Lee, Fred Zufryden, Xavier Drèze
20026 citations
Semantic Scholar
Recurring Goals: The Effect of Divisibility and Goal Attainment on Self-Efficacy and Effort
Xavier Drèze, Joseph C. Nunes
20073 citations Open access
Semantic Scholar
How Fashion Designers Develop New Styles:Creative Epiphany Versus Market Feedback
Joseph C. Nunes, Xavier Drèze, Paola Cillo, Emanuela Prandelli +1 more
20131 citations
Semantic Scholar
1 Consumers ’ Immediate Memory for Prices MARC VANHUELE
G. Laurent, Xavier Drèze
20051 citations
Semantic Scholar
A Framework for Understanding Communication through Comics (Illustrated)
Eric Yorkston, Xavier Drèze
2020Review of Marketing Research0 citations
Semantic Scholar
Lessons from the front line: two key ways in which the internet has changed marketing forever
Xavier Drèze
20050 citations
Semantic Scholar
How Do We Memorize Prices? A Numerical Cognition Perspective
G. Laurent, M. Vanhuele, Xavier Drèze, Zsófia Kenesei
20050 citations
Semantic Scholar
Price Cognition Explains Why Consumers Remember Some Prices Better Than Others
M. Vanhuele, G. Laurent, Xavier Drèze, Zsófia Kenesei
20040 citations
Semantic Scholar
Too Close to Quit: The Effect of Reward Fungibility on Consumer Behavior
Joseph C. Nunes, Xavier Drèze
20040 citations
Semantic Scholar
How much is a name worth ? A Framework for Managing a Customer Database
Xavier Drèze, André Bonfrer
20040 citations
Semantic Scholar
A Descriptive Study of Household Shopping Behavior
Xavier Drèze, Patricia Nisol, Naufel J. Vilcassim
20020 citations
Semantic Scholar
Turning Household Panel Data on Store Switching into a Decision Aid for Customer Acquisition and Retention Strategies
M. Vanhuele, Xavier Drèze, C. Balagué
20020 citations
Semantic Scholar
Consumers' number sense for prices of consumer goods
M. Vanhuele, G. Laurent, Xavier Drèze
20020 citations
Semantic Scholar
COMBINED-CURRENCY PRICING : SPREADING PRICES ACROSS CURRENCIES TO LESSEN PERCEIVED COST
Xavier Drèze, Joseph C. Nunes
20020 citations
Semantic Scholar
Modeling Movie Choice July 2003
A. Ainslie, Xavier Drèze, Fred Zufryden
0 citations
Semantic Scholar

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Joseph C. Nunes — researcher profile on SciRah
Fred Zufryden×10
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M. Vanhuele×7
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André Bonfrer×6
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G. Laurent — researcher profile on SciRah

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Young Han — researcher profile on SciRah

Stephen J. Hoch×3

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