Alexander Fedorikhin

Most-cited papers

1. Heart and Mind in Conflict: The Interplay of Affect and Cognition in Consumer Decision Making

   B. Shiv, Alexander Fedorikhin

   19992,177 citations Open access

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2. Beyond fit and attitude: The effect of emotional attachment on consumer responses to brand extensions

   Alexander Fedorikhin, C. W. Park, Matthew Thomson

   2008366 citations

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3. Enough is enough! When identification no longer prevents negative corporate associations

   Sabine A. Einwiller, Alexander Fedorikhin, Allison R. Johnson, Michael A. Kamins

   2006306 citations

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4. Spontaneous versus Controlled Influences of Stimulus-Based Affect on Choice Behavior

   B. Shiv, Alexander Fedorikhin

   2002187 citations

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5. Positive Mood and Resistance to Temptation: The Interfering Influence of Elevated Arousal

   Alexander Fedorikhin, V. Patrick

   2010179 citations

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6. Cross-National Logo Evaluation Analysis: An Individual-Level Approach

   R. van der Lans, Joseph A. Cote, C. Cole, S. Leong +9 more

   2008Marketing science (Providence, R.I.)119 citations Open access

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7. Promotional Bundles and Consumers' Price Judgments: When the Best Things in Life Are Not Free

   Michael A. Kamins, Valerie S. Folkes, Alexander Fedorikhin

   200983 citations

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8. Coupling and decoupling of unfairness and anger in ultimatum bargaining

   Joydeep Srivastava, F. Espinoza, Alexander Fedorikhin

   200974 citations

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9. Mood Effects on Attitudes, Perceived Risk and Choice: Moderators and Mediators

   Alexander Fedorikhin, C. Cole

   200444 citations

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10. How Far Do Feelings Go? How Attachments Influence Brand Extensions

    Alexander Fedorikhin, C. W. Park, Matthew Thomson

    200612 citations

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11. The influence of positive affect on consideration set formation in memory-based choice

    M. Barone, Alexander Fedorikhin, David E. Hansen

    201710 citations

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12. Consumer responses to hedonic food products: Healthy cake or indulgent cake? Could dialecticism be the answer?

    Alexander Jakubanecs, Alexander Fedorikhin, N. Iversen

    2018Journal of business research9 citations Open access

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13. Elicitation of salient brand emotions in Western and East Asian markets: The role of elicitation context

    Alexander Jakubanecs, M. Supphellen, Alexander Fedorikhin, H. Haugen +1 more

    2019International Journal of Market Research7 citations

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14. Anger in Ultimatum Bargaining: Emotional Outcomes Lead to Irrational Decisions

    F. Espinoza, Alexander Fedorikhin, Joydeep Srivastava

    20065 citations

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15. 9-K: Healthy Cake Or Decadent Cake, Could Dialecticism Be the Answer?

    Alexander Jakubanecs, Alexander Fedorikhin, N. Iversen

    20170 citations

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16. Effects of Dialecticism on Consumer Responses to Products With Conflicting Goals

    Alexander Jakubanecs, Alexander Fedorikhin, N. Iversen

    20160 citations

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17. The influence of positive affect on consideration set formation in memory-based choice

    M. Barone, Alexander Fedorikhin, David E. Hansen

    2015Marketing letters0 citations

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18. Brand Similarity Measure

    Alexander Fedorikhin, C. W. Park, Matthew Thomson

    20120 citations

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