Ai-Fen Lim

Most-cited papers

1. Social media influencers: An effective marketing approach?

   K. Ooi, Voon-Hsien Lee, Jun-Jie Hew, Lai-Ying Leong +2 more

   2023Journal of business research198 citations

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2. Unfolding the impact of supply chain quality management practices on sustainability performance: an artificial neural network approach

   Ai-Fen Lim, Voon-Hsien Lee, P. Foo, K. Ooi +1 more

   2021Supply Chain Management76 citations

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3. Adapt or die: a competitive digital supply chain quality management strategy

   Ai-Fen Lim, K. Ooi, G. Tan, Tat Huei Cham +2 more

   2022Journal of Enterprise Information Management25 citations Open access

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4. Enhancing organizational citizenship behaviour: role of collectivism in soft total quality management

   Ai-Fen Lim, Voon-Hsien Lee, K. Ooi, P. Foo +1 more

   2024Management Decision24 citations

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5. The interplay of soft TQM practices and knowledge sharing: moderating role of market turbulence

   Ai-Fen Lim, K. Ooi, Voon-Hsien Lee, G. Tan

   2022Industrial management & data systems18 citations

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6. Examining the nexus: supply chain quality management, knowledge sharing, organizational innovation and strategic business performance

   Ai-Fen Lim, K. Ooi, Voon-Hsien Lee, G. Tan +1 more

   2025Industrial management & data systems14 citations

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7. TQM and organisational innovation: a systematic review and research framework

   Ai-Fen Lim, R. K. Nair, P. Foo

   2019International Journal of Innovation and Learning7 citations

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8. The forefront of mobile shopping: an emerging economy's perspective

   Chi Yang Hng, P. Foo, Ai-Fen Lim, R. K. Nair

   2020International Journal of Services, Economics and Management (IJSEM)2 citations

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