Didem Kurt

Most-cited papers

1. The Influence of Friends on Consumer Spending: The Role of Agency–Communion Orientation and Self-Monitoring

   Didem Kurt, J. J. Inman, Jennifer J. Argo

   2011172 citations Open access

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2. Aggressive Marketing Strategy following Equity Offerings and Firm Value: The Role of Relative Strategic Flexibility

   Didem Kurt, J. Hulland

   2013103 citations

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3. The Influence of Purchase Motivation on Perceived Preference Uniqueness and Assortment Size Choice

   Sarah Whitley, Remi Trudel, Didem Kurt

   201879 citations Open access

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4. Mispredicting Others’ Valuations: Self-Other Difference in the Context of Endowment

   Didem Kurt, J. Inman

   201351 citations Open access

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5. Religious shoppers spend less money

   Didem Kurt, J. J. Inman, F. Gino

   2018Journal of Experimental Social Psychology36 citations

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6. Obesity and compensatory consumption: Evidence from jewelry shopping

   Didem Kurt

   2021Psychology & Marketing16 citations

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7. Havayolu Taşımacılığında Hizmet Kalitesi Ölçümü

   Birgul Kucuk Cirpin, Didem Kurt

   201615 citations Open access

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8. The asymmetric effect of warranty payments on firm value: The moderating role of advertising, R&D, and industry concentration

   Didem Kurt, Koen H. Pauwels, Ahmet C. Kurt, Shuba Srinivasan

   2021International Journal of Research in Marketing13 citations Open access

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9. Agency and communion as a framework to understand consumer behavior

   Didem Kurt, Jeremy A. Frimer

   201611 citations

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10. Income inequality and consumer preference for private labels versus national brands

    Didem Kurt, F. Gino

    2022Journal of the Academy of Marketing Science7 citations

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11. Religion and informational influence: Evidence from individual tax behavior in the U.S.

    Didem Kurt, Ahmet C. Kurt

    20214 citations

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12. Processing Focus in Turkish

    Didem Kurt, Nazik Dinçtopal Deniz

    2023Languages2 citations Open access

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13. Does Religion Have Relevance for Individual Tax Behavior in the U.S.? Evidence from Online Search and Chatter Activity

    Didem Kurt, Ahmet C. Kurt

    2019Social Science Research Network1 citations

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14. How Friends Promote Consumer Spending

    Didem Kurt, J. Inman, Jennifer J. Argo

    20101 citations

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15. Marketing strategy and firm value under commoditization

    Didem Kurt, Ahmet C. Kurt, Dhruv Grewal

    2027Journal of business research0 citations Open access

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16. The Influence of Purchase Motivation on Assortment Size Preferences

    Sarah Whitley, Remi Trudel, Didem Kurt

    20170 citations

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17. The Last One on Roll Call, the Last One to Leave the Store: the Last Name Effect and Unplanned Shopping

    Didem Kurt, J. Inman, Jennifer J. Argo

    20150 citations

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18. Want More Or Need Less: Assortment Size Preferences For Hedonic and Utilitarian Products

    Sarah Whitley, Remi Trudel, Didem Kurt

    20140 citations

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19. Three Essays on the Social Aspect of Consumer Decision Making: Social Presence, Social Power, and Social Prediction

    Didem Kurt

    20120 citations

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20. Corporate Financial Policy and Marketing Strategy: The Case of IPOs and SEOs

    Didem Kurt, J. Hulland

    20120 citations

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21. Journal of Experimental Social Psychology

    Didem Kurt, J. Inman, F. Gino

    0 citations

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