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Bjoern Asmussen · SciRah

Researcher profile · Semantic Scholar

Bjoern Asmussen

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Bjoern Asmussen — researcher profile on SciRah

h-index: 1
Works: 3
Citations: 82

Most-cited papers

The multi-layered nature of the internet-based democratization of brand management
Bjoern Asmussen, Sally Harridge-March, Nicoletta Occhiocupo, J. Farquhar
201382 citations Open access
Semantic Scholar
Defining Branded Content: Three Key Findings
Bjoern Asmussen, Serena Wider, Ross Williams, Andrew Canter
20180 citations
Semantic Scholar
Brands as Hyper-Organic Beings — Introducing a Sociological Gestalt To Brand Metaphor Discourse
Bjoern Asmussen, J. Farquhar, Sally Harridge-March
20150 citations
Semantic Scholar

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Sally Harridge-March — researcher profile on SciRah
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