Jurnal Aplikasi Manajemen

This research aims to examine and to analyze the influence of transformational leadershipand work motivation on employee performance Hotel Kartika Graha Malang in Indonesia either through or without through job satisfaction.This study used a sample of 78 employees of Hotel Kartika Graha Malang in Indonesia. This research applies quantitative analysis by using explanatory study. The data is analyzed by using PLS for significant test and Sobel test for mediating test. The result shows that transformational leadership has no significant influence on employee performance but has significant influence toward job satisfaction. Nevertheless, work motivation has a significant influence on both employee performance and job satisfaction. Moreover, job satisfaction has a significant influence on employee performance. Job satisfaction is also fully mediated the influence of transformational leadership toward employee performance and partially mediated the influence of work motivation toward employee performance. The indicator that causes the non-significant influence of the transformational leadership toward employee performance is an individualized consideration, which is not running optimally in Hotel Kartika Graha.

This study aims to determine and analyze the influence of leadership function, motivation and work discipline on employees’ performance. The population in this study is all employees at the Department of Manpower and Transmigration Karawang Regency. This research is conducted on the population of 159 people. This study uses verification research methods by using path analysis. The results show that leadership function, motivation, and work discipline have a significant effect either partially or simultaneously on employee performance. By improving the leadership function, employee motivation and work discipline, it is possible to increase the employees’ performance at the Department of Manpower and Transmigration Karawang Regency.

This research aims to investigate the factors which influence the Citilink customer’s repurchase intention. This research implements Electronic Word of Mouth (eWOM), brand image, and price as the independent variables that influence customer’s repurchase intention. This research applies explanatory research, and the data are collected by employing a survey method. The respondents comprised 180 customers who had purchased Citilink Indonesia minimum in one purchased. The research data and hypothesis are analyzed by using Structural Equation Modeling (SEM) based on Partial Least Square (PLS). Finally, the findings indicated that eWOM and brand image significantly and positively influence Citilink customer ’s repurchase intention. In conclusion, the more positive the eWOM from the Citilink Indonesia’s previous customer, the higher the repurchase intention. In line with it, the more positive (good) brand image of Citilink Indonesia, the higher the repurchase intention of the customers.

Recent years was a magnificent evolution of the digital world. Some phenomenon comes from social media which drive the new ways of communication between a companies with their consumers. Often, they (companies) hired an influencer on social media to advertise their product. This study was designed to analyse the impact of social media influencer and brand image on consumer's purchase intentions. Female with millennial ages (15-34 years old) and living around Jakarta city were participated in this research using structured questionnaire. Structural equation modeling (SEM) was used to analyse the data collection. The result of this study hammering the current believes that it is true the medial social influencer has a significant impact on building the brand images, and it has positive correlation. But based on the study, using social media influencers to influence consumer's purchase intention was not giving a significant impact. It will help the brand to build a perceived image on consumer's minds then the brand image was driving their consideration to purchase.

Effort in building state apparatur as human resourses in goverment organisation has on important role in deciding success of development in general, as an effort to give prosperity to commenity and giving the best service. To do this of course we need to raise up the quality of apparatur, so they can do their job well to enchange goal achievement. Because of that the state apparatur should have some characteristics, namely , high expertise and skill, a wide knowledge, good talent potential, personality, motivation,morality and work ethic. To equire there characteristics, the apparatur should develop their potential by providing education and training programing based on their field of expertise. The system of work motivationand career development should be done in this case.This research study and analyze on the influence of work dicipline, motivation and career development,toward work ethic of civil servant at goverment of Tabalong regency, South Kalimantan.

The bank conditions in Indonesia after the financial crisis pushed the parties involved to conductan assessment of the performance of the bank. Financial ratio analysis can help businesses, governmentsand other users of financial statements in assessing the financial condition and the bank performance. Thepurpose of this study was to analyze the effect of the Capital Adequacy Ratio (CAR), Non Performing Loan(NPL), Net Interest Margin (NIM), Operating Expenses to Operating Income, and Loan Deposit Ratio(LDR) on the bank performance is proxied by Return on Assets (ROA). The object of research is 10 (ten)largest banks in Indonesia in assets listed on the Bank Indonesia for the period 2007-2011. The method ofanalysis used is multiple regression analysis. The results showed that the variables NPL, NIM and ROAsignificant effect on ROA, while the variable CAR and LDR insignificant effect on ROA. It is clear that thebanking system at the time had good profitability, the quality of productive assets (NPL) are well preserved,NIM is quite high, the level of efficiency (ROA) is good, disbursement of funds in the form of loans not yeteffective LDR has no significant effect on ROA. The commercial banks at that time did not make optimal useof the whole potential capital, but because of the level of capital adequacy can be said to be high, then theCAR insignificant effect on ROA.

The growth of Instagram continues, with the majority of its users being millennial consumers who share all aspects of their life on social media. One of the most popular advertising strategies is using celebrity endorsers. The purpose of this study is to investigate the role of brand attitude and brand credibility as a mediator of the celebrity endorsement to purchase intention. This study can be categorized as explanatory research and the sampling technique used in this research is purposive sampling. The result of this study showed that celebrity endorsement would not directly affect purchase intention, though celebrity endorsement can enhance brand attitude and brand credibility which in turn increase purchase intention.This study only focused on apparel products. Thus future research may consider using another type of product. Further, future research is expected to use another social media other than Instagram and to consider using another variable as the mediator.

This research aims to review, analyze, and provide empirical evidence about the influence of intellectual capital, intellectual capital disclosure, and financial performance on listed companies in Indonesia Stock Exchange. The population of this research is 525 companies listed in Indonesian Stock Exchange 2011-2015. 365 companies were taken as a sample of this research using purposive sampling method. The research method used was multiple linear regression analysis. Intellectual capital was measured using VAICTM; intellectual capital disclosure was measured using intellectual capital disclosure index; corporate financial performance was measured using Return of Assets (ROA), and firm value was measured using Tobin’s Q. This study found that intellectual capital has no effect on firm value, while intellectual capital disclosure and corporate financial performance have positive influence on firm value. Future research is suggested to use cross-country companies as the sample.

Effort in building state apparatur as human resourses in govermental organisation has in imfortant role in deciding success of development in general, as an effort to give prosperity ton commenity and giving the best service. To do this of course we need to raise up the quality of apparatur, so they can do their job well to fasten reaching the goal. Because of that the state apparatur should have some characteristics, namely, high exfertise and skill, a wide knowledge, good talent potency, personality, motivation, morality and work ethic. To have this the apparatur should be developed their potency by giving some education and training based on their field. The system of work assesment motivation and carier development should be done l in this caser. This research study and analyze how big influence of work dicipline, motivation and carier development, toward work ethic of civil servant at goverment of Tabalong regency, South Kalimantan.

This research aims to examine and analyze the direct effect of the work environment on lecturer performance and indirect effect of work environment on lecturer performance through work motivation and job satisfaction in State Polytechnic of Malang. The population of this research is all lecturers State Polytechnic of Malang with civil servant status (PNS) amounted to 314 people with 256 respondents. Data were obtained by using questionnaire. Partial Least Square (PLS) is used to analyze and test the hypothesis that followed by online Sobel test to test the variables of work motivation and job satisfaction as mediation. This study shows that there is a positive and significant effect of the work environment on lecturer performance, work environment on work motivation, work motivation on lecturer performance, work environment on job satisfaction. However, job satisfaction has no significant effect on lecturer’s performance. The result of mediation testing, work motivation mediate the effect of the work environment partially to lecturer performance, and job satisfaction hasn’t a role as a mediation on the effect of the work environment to lecturer performance.

Tourist loyalty has become increasingly complex in the digital era, as travel experiences are no longer shaped solely by on-site encounters but also by sustained interaction through social media. Understanding how experiential and digital factors jointly influence loyalty is therefore critical for contemporary tourism studies. This study examines the effects of service quality, destination image, and perceived value on tourist loyalty and investigates the moderating role of social media engagement. This study adopts a quantitative explanatory design using a survey method. The population comprises tourists visiting Taman Nasional Bromo Tengger Semeru, with respondents selected through purposive sampling based on prior visitation and exposure to destination-related social media. A total of 250 valid responses were collected in December 2025. Data were analyzed using Structural Equation Modeling to assess direct effects and moderating relationships among the constructs. The results indicate that tourist loyalty is primarily influenced by perceived value and destination image, while social media engagement plays a meaningful role in strengthening tourists’ ongoing attachment to the destination. In contrast, service quality alone appears insufficient to sustain loyalty in a digitally mediated tourism environment. The findings further suggest that digital engagement reshapes the influence of traditional experiential drivers rather than uniformly reinforcing them, signaling a shift in the underlying logic of loyalty formation.

The rapid expansion of multicultural workforces across Southeast Asia, combined with heightened expectations of fairness and inclusion, has intensified the strategic importance of diversity management competency for organizational competitiveness. Firms across the region now face the challenge of converting diversity practices into inclusive internal conditions that support high performance. This study examines the direct influence of diversity management competency on firm performance and analyzes the mediating roles of inclusive climate, advancement opportunity, and power distribution, while also assessing the moderating role of leadership inclusiveness. A quantitative explanatory design was employed. The population consisted of employees working in medium and large organizations in Indonesia, Malaysia, Thailand, the Philippines, Vietnam, and Brunei. A proportional stratified sampling technique was used to represent multiple sectors, resulting in a final sample of 612 respondents. Data were collected over a three-month period through structured questionnaires administered both onsite and online. Structural equation modeling was used to test the proposed framework. The results show that diversity management competency improves firm performance both directly and through the three mediating mechanisms. An inclusive climate encourages open participation, advancement opportunity strengthens motivation and retention, and equitable power distribution enhances trust and collaboration. Leadership inclusiveness further amplifies these relationships by shaping perceptions of fairness and shared influence across diverse groups. This study provides significant implications for organizational leaders and policymakers in Southeast Asia. Building strong diversity management competencies, supported by inclusive climates and equitable structures, can improve employee contributions, strengthen collective resilience, and enhance long-term firm performance.

This study is urgent given the importance of effective marketing strategies amid intense competition among higher education institutions, especially in the post-pandemic era, which increasingly depends on customer involvement to succeed. This journal aims to provide empirical evidence and analyze and explain how the moderating role of customer involvement, or customer engagement, affects purchase intentions and purchase decisions at Sekolah Tinggi Ilmu Ekonomi Ciputra Makassar. This study uses the Slovin formula and proportionate random sampling, with 262 respondents, including current and prospective students at Ciputra School of Business Makassar. This study tests all hypotheses using SEM-PLS (version 4.0). The results indicate that customer engagement strengthens the relationship between purchase intentions and purchase decisions, whereas event marketing and sales promotion do not significantly affect purchase intentions. The results imply that higher educational institutions should focus more on strategies that increase customer engagement to optimize purchase decisions, thereby increasing competitiveness and institutional continuity. This study finds that customer engagement plays a vital role in moderating the influence of purchase intention on purchase decisions. In the long term, customer engagement activities in marketing at UC Makassar are expected to further strengthen the influence of prospective students’ interest, once accepted, in making payments at UC Makassar.

Indonesian TikTok Shop users exhibit an abandonment rate of 84.8%, despite their high engagement, indicating that cart abandonment is a critical conversion barrier in live-streaming social commerce. With Indonesia's social commerce market anticipated to attain USD 22 billion by 2028, it is imperative to comprehend the factors contributing to incomplete purchases. Previous studies have neglected the relationship between cognitive overload, indecision, and streamer engagement. This study seeks to investigate the impact of choice overload on cart abandonment via consumer indecision and to evaluate the moderating effect of streamer performance on these dynamics. This study utilized a quantitative explanatory methodology through a survey technique. The demographic comprised Generation Z and Generation Y consumers engaging in TikTok Shop live-streaming commerce in Indonesia. A total of 215 respondents were chosen via purposive sampling. Data were gathered through an online questionnaire and analyzed with Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings demonstrate that choice overload favorably affects hesitancy, hence considerably elevating cart abandonment rates. Hesitation to checkout completely mediates the connection between choice overload and cart abandonment, whereas streamer performance moderates the influence of both on cart abandonment. These findings enhance S-O-R theory by identifying hesitation to checkout as a complete mediator and streamer performance as a contextual moderator, offering practical implications for platforms and sellers to mitigate desertion through assortment simplification and streamer enhancement.

Single-use plastic packaging is a serious environmental problem because it is difficult to break down and contributes to pollution. Lontar packaging is widely used in the city of Kupang, Indonesia, and has the potential to be a more sustainable alternative. However, consumers may not be prepared to pay a premium for products packaged with lontar unless they trust the packaging's environmental benefits. The study investigated the impact of perceived green packaging and eco-literacy on consumer readiness to pay a premium for lontar-packaged products through green trust. It also investigated whether these interactions differed between male and female consumers. The method employed is a quantitative survey of 200 consumers who have purchased or used products with lontar packaging. The data were examined using partial least squares structural equation modelling (PLS-SEM). Results indicate that perceived green packaging does not directly improve willingness to pay. However, perceived green packaging has a considerable positive effect on green trust, and green trust positively influences willingness to pay. Also, Eco-literacy is positively associated with green trust and willingness to pay. The multi-group study demonstrates that gender moderates the impact of perceived green packaging and eco-literacy on willingness to pay, and the effects are larger for male consumers. These results imply that firms should not only promote the environmental friendliness of lontar packaging but also provide clear information regarding the quality, safety, cleanliness, and environmental benefits of lontar packaging. This can increase consumer confidence and facilitate acceptance of premium costs.

The growing urgency to reduce plastic waste and promote sustainable consumption has increased the relevance of eco-bags, particularly among Generation Z consumers who are increasingly aware of environmental issues and responsive to green lifestyle trends. This study aims to examine the factors influencing Generation Z’s green purchase behavior toward eco-bags by analyzing the effects of green product attributes, subjective norms, and green brand image, with the mediating roles of green perceived value and green trust and the moderating role of environmental knowledge. Using a quantitative explanatory approach, data were collected through an online survey of 300 Generation Z consumers aged 18-27 in Tangerang Raya, Indonesia, using purposive sampling. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings indicate that green product attributes, subjective norms, and green brand image significantly influence green perceived value, which subsequently strengthens green trust and encourages green purchase behavior. Environmental knowledge demonstrates a moderating role in several relationships, indicating that consumers with higher environmental awareness interpret sustainability cues more critically. These findings highlight the importance of credible green product attributes, authentic green branding, and social influence in encouraging sustainable purchasing behavior among younger consumers.

The rapid digital transformation in the banking sector presents critical challenges for rural banks (BPR), which lack the resources for structured adaptation. This issue creates an urgent need to understand the human-centered mechanisms and digital competencies interacting with technology that determine successful performance outcomes in this new era. This study aims to analyze the influence of digital skills and AI utilization on BPR employee performance, with digital competence and innovation as mediating variables. This study employed a quantitative explanatory survey method among BPR employees. Data were collected from 250 respondents selected through purposive sampling, using a structured questionnaire with a five-point Likert scale. Data were analyzed using Structural Equation Modeling (SEM) with SmartPLS 3 software to test the hypotheses. The study findings prove that all nine hypotheses are accepted. Digital Skills (X1) and Artificial Intelligence (X2) have a positive and significant effect on Digital Competence (Z1), Innovation (Z2), and Employee Performance (Y). AI is the strongest direct driver of performance, accompanied by Digital Competence. Digital Competence and Innovation serve as critical mediators for performance improvement investments. This study presents an integrated empirical model for Indonesian rural banks. The main practical implication is the need to prioritize the development of human resource capabilities in technology procurement by implementing tiered training to build structured digital competencies, targeted integration of AI into core processes supported by training, and building an organizational culture that encourages technology-based innovation.

The development of digital technology has changed marketing strategies, especially in the highly dynamic and competitive fashion industry. Social media has become the primary channel for reaching consumers, with TikTok a popular platform thanks to its interactive short-form video format that easily goes viral. The presence of influencers on TikTok plays an important role in building trust and encouraging consumer engagement with fashion products. This study aims to analyze the influence of audience sentiment on influencer effectiveness and consumer engagement in TikTok-based fashion marketing. The approach used is quantitative descriptive with a hybrid design. Primary data were obtained via a questionnaire, while secondary data were collected from scraped TikTok user comments. Sentiment analysis was conducted using a lexicon-based approach and validated using the Naive Bayes algorithm. The relationship between variables was tested through correlation and simple regression analysis. The results show that the quality of the audience's emotional response significantly affects the level of consumer trust and engagement with fashion promotional content. The more positive the sentiment, the higher the consumer engagement with the influencer's message. Theoretically, this study enriches the literature on digital economics and consumer behavior. In practice, the results provide insights for fashion industry players to design emotion- and data-based strategies to increase the effectiveness of digital campaigns and build consumer loyalty.

The rapid advancement of world technology has had a significant impact on all sectors of work, one of which is banking. From the employee side, technological advances have the potential to take over their jobs in the future. This study aims to investigate the relationship between STARA (Smart Technology, Artificial Intelligence, Robotics, and Algorithms) awareness and job insecurity, as well as job outcomes (job satisfaction and organizational commitment) among banking employees. Data were collected from 171 employees of a state-owned bank in Pekanbaru City, Indonesia. The findings prove the influence of STARA awareness on job insecurity and organizational commitment. Interestingly, STARA awareness in this study was found to affect job satisfaction positively. STARA awareness has been found to increase employees' job satisfaction. However, this study did not confirm a significant effect of STARA awareness on organizational commitment, nor did it support the moderating role of expectation retraining in the relationship between STARA awareness and job insecurity. These results indicate that new technologies are not only considered a threat to job reduction. The implementation of new technologies in banking has introduced roles such as AI data scientists, AI analysts, and robotic process automation specialists. Therefore, companies need to design strategies to prepare employees for changes in the business environment, including mastery of new fields or technologies.

The Indonesian batik industry faces increasing pressure from rapid fashion cycles, digital market transformation, and intensified competition, requiring MSMEs to strengthen market responsiveness while preserving cultural identity. This study examines the effects of Market Orientation, Agile Aesthetic Innovation, and Dynamic Adaptive Capability on Business Performance and tests whether Dynamic Adaptive Capability mediates the relationships between strategic capabilities and performance. A quantitative explanatory design was applied to 220 owners and managers of batik MSMEs in Pekalongan, Solo, Lasem, Madura, and Sidoarjo. Data were collected using a structured questionnaire and analyzed with Partial Least Squares Structural Equation Modeling using SmartPLS 3. The findings show that Agile Aesthetic Innovation is the strongest direct driver of Business Performance, followed by Market Orientation and Dynamic Adaptive Capability. Agile Aesthetic Innovation also positively influences Dynamic Adaptive Capability, whereas Market Orientation does not significantly affect it. The mediation test indicates that Dynamic Adaptive Capability does not significantly mediate the relationships between Market Orientation, Agile Aesthetic Innovation, and Business Performance. These findings suggest that batik MSMEs improve performance mainly through direct market-oriented decisions, rapid aesthetic renewal, and adaptive capability. This study contributes by introducing Agile Aesthetic Innovation as a context-specific capability for culture-based creative MSMEs.