book chapter Open access
Green Marketing: An Introduction
Chipo Mukonzaa✉, Robert Ebo Hinsonb, Ogechi Adeolac, Isaiah Adisad, Emmanuel Mogajie, Ayça Can Kırgızf
- aTshwane University of Technology, Polokwane, South Africa
- bUniversity of Ghana Business School, Accra, Ghana
- cLagos Business School, Pan-Atlantic University, Lagos, Nigeria
- dOlabisi Onabanjo University, Ago-Iwoye, Nigeria
- eUniversity of Greenwich, London, UK
- fIstanbul Kent University, Istanbul, Turkey
- ✉Corresponding author
Palgrave studies of marketing in emerging economiesSpringer International Publishing2021-01-01 31 citations37 references
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