Book series profile

Palgrave studies of marketing in emerging economies

Published by Springer International PublishingISSN 2730-5554, 2730-5562Since 2021Switzerland

Papers published: 270
Citations: 942
h-index: 15
2-yr mean citations: 0.44
Open access: 4%

Marketing and Advertising Strategies Environmental Sustainability in Business Digital Marketing and Social Media Consumer Behavior in Brand Consumption and Identification Sustainable Supply Chain Management Corporate Social Responsibility and Sustainability Public Relations and Crisis Communication Diverse Aspects of Tourism Research

Most cited

Landmark papers in Palgrave studies of marketing in emerging economies