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N. Nusairat · SciRah

Researcher profile · Semantic Scholar

N. Nusairat

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N. Nusairat — researcher profile on SciRah

h-index: 12
Works: 35
Citations: 446

Most-cited papers

The effect of design of restaurant on customer behavioral intentions
N. Nusairat, Qais Hammouri, Hamad Al-Ghadir, Ala'eddin M. Ahmad +1 more
202040 citations Open access
Semantic Scholar
Internet users’ attitudes towards social media advertisements: The role of advertisement design and users’ motives
Mohammad Badi' Al Haj Eid, N. Nusairat, Mahmud Alkailani, H. Al-ghadeer
202036 citations Open access
Semantic Scholar
The differential impacts of customer commitment dimensions on loyalty in the banking sector in Jordan: Moderating the effect of e-service quality
Ahmad Khraiwish, J. Al-Gasawneh, Jamal M. M. Joudeh, N. Nusairat +1 more
2022International Journal of Data and Network Science32 citations Open access
Semantic Scholar
Perceived benefits of training, individual readiness for change, and affective organizational commitment among employees of national jordanian banks
Ayman Mansour, H. Rowlands, J. Al-Gasawneh, N. Nusairat +3 more
2022Cogent Business & Management31 citations Open access
Semantic Scholar
Determinants of the continuous use of mobile apps: The mediating role of users awareness and the moderating role of customer focus
Qais Hammouri, J. Al-Gasawneh, Emad Ahmad Abu-Shanab, N. Nusairat +1 more
2021International Journal of Data and Network Science31 citations Open access
Semantic Scholar
USER-GENERATED CONTENT – CONSUMER BUYING INTENTIONS NEXUS: THE MEDIATING ROLE OF BRAND IMAGE
N. Nusairat, Qais Hammouri, Ala'eddin M. Ahmad, Princess Sumaya +1 more
202130 citations
Semantic Scholar
The effect of networking behaviors on the success of entrepreneurial startups
Firas Albourini, Ala'eddin M. Ahmad, M. Abuhashesh, N. Nusairat
2020Management Science Letters27 citations Open access
Semantic Scholar
The Effect of Using Mobile Banking Services Applications on Electronic Word of Mouth: The Mediating Role of Perceived Trust
Lama Zalloum, Hamad R. Alghadeer, N. Nusairat
2019International Business Research27 citations Open access
Semantic Scholar
The relationship between Internet of things and search engine optimization in Jordanian Tele-communication Companies: The mediating role of user behavior
N. Nusairat, J. Al-Gasawneh, Abdalrazzaq Aloqool, Khalid N. Alzubi +3 more
2021International Journal of Data and Network Science24 citations Open access
Semantic Scholar
Attitudes Toward Implementing E-Government in Health Insurance Administration
Qais Hammouri, E. Abu-Shanab, N. Nusairat
2021International journal of electronic governance and research24 citations
Semantic Scholar
Corporate Social Responsibility and Brand Equity of Operating Telecoms: Brand Reputation as a Mediating Effect
Ala'eddin M. Ahmad, Mira Hashem Abu Shattal, Leila Rawashdeh, Jassim Ghasawneh +1 more
2022International Journal of Sustainable Economy18 citations
Semantic Scholar
Avoiding uncertainty by measuring the impact of perceived risk on the intention to use financial artificial intelligence services
J. Al-Gasawneh, Amjed Alfityani, Saleh K. Al-Okdeh, B. Almasri +3 more
2022Uncertain Supply Chain Management14 citations Open access
Semantic Scholar
Determinants of behavioral intentions to use mobile healthcare applications in Jordan
N. Nusairat, Hadeel J. Abdellatif, J. Al-Gasawneh, Abdel Hakim O. Akhorshaideh +3 more
2021International Journal of Data and Network Science12 citations Open access
Semantic Scholar
Social cues-customer behavior relationship : the mediating role of emotions and cognition
N. Nusairat, Abdel Hakim O. Akhorshaideh, T. Rashid, S. Sahadev +1 more
201712 citations Open access
Semantic Scholar
Moderating the Synergies between Business Intelligence and Strategic Foresight: Navigating Uncertainty for Future Success through Knowledge Management
Areej Hijazin, J. Tamayo-Torres, N. Nusairat
2023Sustainability11 citations Open access
Semantic Scholar
Fitness Centers Ambience-Customer Behavioral Intentions Relationship: The Mediating Role of Customer Emotional States
N. Nusairat, Qais Hammouri, Hamad Al-Ghadir, Alaeddin Mohammad Khalaf Ahmad +1 more
202011 citations Open access
Semantic Scholar
Empowering SMEs using New Forms of Digital Innovation: An Empirical Study on Fashion and Clothing Sector
Qais Hammouri, Jassim Ahmad Al-Gasawneh, N. Nusairat, Abdalrazzaq Aloqool +2 more
20232023 International Conference on Business Analytics for Technology and Security (ICBATS)9 citations
Semantic Scholar
What motivates Jordanians to adopt mobile commerce? An empirical study of the most relevant factors
Mahmud Alkailani, N. Nusairat
2022International Journal of Data and Network Science8 citations Open access
Semantic Scholar
THE IMPACT OF MARKETING STRATEGY ON THE MARKETING INNOVATION AND THE MARKETING COMPARATIVE ADVANTAGE IN THE JORDANIAN FURNITURE INDUSTRY
Jamal M. M. Joudeh, M. Allan, A. Zamil, Amjed Alfityani +3 more
2022Journal of Southwest Jiaotong University8 citations Open access
Semantic Scholar
The Influence of Private Label on Customer Loyalty, the Mediating Role of Customer Satisfaction
Jamal M. M. Joudeh, Prof. Tareq Nael Hashem, N. Nusairat
2020WSEAS Transactions on Environment and Development7 citations Open access
Semantic Scholar
Student e-Learning Experience: A Nexus among e-Learning Quality, Student Engagement and Resulting Satisfaction
N. Nusairat, Lames S. Dalbah, Qais Hammouri, J. Al-Gasawneh +3 more
20232023 International Conference on Business Analytics for Technology and Security (ICBATS)6 citations
Semantic Scholar
THE IMPLICATIONS OF SERVICE QUALITY FOR HOTELS MARKET SHARE: MANAGERS’ PERSPECTIVE
J. Al-Gasawneh, M. Anuar, Ala'eddin M. Ahmad, Qais Hammouri +2 more
2022Journal of Southwest Jiaotong University5 citations Open access
Semantic Scholar
Game-based student e-learning experience: Empirical evidence from private universities in Jordan
N. Nusairat, Sari Al-Qaisi, Azhar Shater, Qais Hammouri +4 more
2024International Journal of Data and Network Science4 citations Open access
Semantic Scholar
Avoiding uncertain buying intentions: Does WebQual matter?
N. Nusairat, Khalid N. Alzubi, Lama Abubaker, Hadeel J. Abdellatif +3 more
2023International Journal of Data and Network Science4 citations Open access
Semantic Scholar
Moderator-moderator: Digital coupon sales promotion, online reviews, website design, and the online shopping intention of consumers in Jordan
J. Al-Gasawneh, A. Al-Adamat, M. al-qeed, N. Nusairat +3 more
2021International Journal of Data and Network Science4 citations Open access
Semantic Scholar
The interaction of social CRM between CRM performance and marketing performance in hotels
J. Al-Gasawneh, Khalid N. Alzubi, N. Nusairat, A. Al-Adamat +3 more
2021International Journal of Data and Network Science3 citations Open access
Semantic Scholar
Mediator-moderator, innovation of mobile CRM, e-service convenience, online perceived behav-ioral control and reuse online shopping intention
J. Al-Gasawneh, Abdullah Matar Al-Adama, Ra’d Almestrihif, N. Nusairat +2 more
2021International Journal of Data and Network Science3 citations Open access
Semantic Scholar
The impact of risk management and agile methodology on cybersecurity project success: the mediating role of team collaboration
Mohammad Ali Ibrahim Al Khasabah, Qais Hammouri, N. Nusairat, Saleh Yahya al Freijat +2 more
2025Journal of Project Management2 citations Open access
Semantic Scholar
Moderating and Mediating Roles of Users' Self-Efficacy and User Behavior amongst the Internet of Things and Search Engine Optimization
J. Al-Gasawneh, Qais Hammouri, M. Anuar, N. Nusairat
20232023 International Conference on Business Analytics for Technology and Security (ICBATS)2 citations
Semantic Scholar
The role of operational innovation and external environment on the relationship between service quality and marketing performance in the hotel business
Abdel Hakim Akhorshaideh, J. Al-Gasawneh, Dia Zeglat, N. Nusairat +1 more
2022Problems and Perspectives in Management2 citations Open access
Semantic Scholar
Design factors-customer behaviour relationship: The mediating role of emotions and cognition
N. Nusairat, T. Rashid, G. Rembielak
20152 citations
Semantic Scholar
Environmental Forces Influencing Perceived Acceptance of COVID-19 Vaccination: Social Responsibility as a Moderating Role
Ala'eddin M. Ahmad, M. Abuhashesh, N. Nusairat, Majd AbedRabbo +2 more
2023The Effect of Information Technology on Business and Marketing Intelligence Systems1 citations
Semantic Scholar
The Effect of Employees Empowerment On strategic Performance in Manufacturing Companies
Shaker Al-Qudah, Husam Shrouf, N. Nusairat
20191 citations
Semantic Scholar
Extending the Technology Acceptance Model for Metaverse Adoption in Higher Education: The Roles of Immersion, Social Presence, and Personal Innovativeness in IT
lu'ay Al-Mu'ani, Nihaiah Mahrakani, N. Nusairat, Abdulrahman Zidan
20252025 3rd International Conference on Business Analytics for Technology and Security (ICBATS)0 citations
Semantic Scholar
Social cues-customer behaviour relationship: a test of two competing models: The case of shopping malls in Jordan
N. Nusairat, T. Rashid, G. Rembielak
20140 citations
Semantic Scholar

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J. Al-Gasawneh×16
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Qais Hammouri×9
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Ala'eddin M. Ahmad×7
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Abdel Hakim O. Akhorshaideh×5
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Jamal M. M. Joudeh×4

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Abdalrazzaq Aloqool×4

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Hadeel J. Abdellatif×3

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M. Abuhashesh×3

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Khalid N. Alzubi×3

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Hamad Al-Ghadir×2

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