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George D. Deitz · SciRah

Researcher profile · Semantic Scholar

George D. Deitz

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George D. Deitz — researcher profile on SciRah

h-index: 24
Works: 58
Citations: 1,791

Most-cited papers

The effects of organizational and personal resources on stress, engagement, and job outcomes
Osman M. Karatepe, U. Yavas, E. Babakus, George D. Deitz
2018International Journal of Hospitality Management174 citations Open access
Semantic Scholar
MEASURING CROSS-NATIONAL INVARIANCE OF THE ENTREPRENEURIAL ORIENTATION SCALE
J. Hansen, George D. Deitz, M. Tokman, Louis D. Marino +1 more
2009145 citations
Semantic Scholar
The effect of working relationship quality on salesperson performance and job satisfaction: Adaptive selling behavior in Korean automobile sales representatives
Jeong-eun Park, George D. Deitz
2006138 citations
Semantic Scholar
Cross-cultural examination of online shopping behavior: A comparison of Norway, Germany, and the United States
Rachel Smith, George D. Deitz, M. Royne, J. Hansen +2 more
2013132 citations
Semantic Scholar
Joint venture stability and cooperation: Direct, indirect and contingent effects of resource complementarity and trust
George D. Deitz, M. Tokman, R. Richey, Robert M. Morgan
201092 citations
Semantic Scholar
Understanding Consumer Response to Sponsorship Information: A Resource‐Matching Approach
George D. Deitz, S. Myers, M. Stafford
201287 citations
Semantic Scholar
The effect of cause-related marketing on firm value: a look at Fortune’s most admired all-stars
Parker J. Woodroof, George D. Deitz, Katharine M. Howie, Robert D. Jr Evans
2019Journal of the Academy of Marketing Science72 citations
Semantic Scholar
A customer-focused approach to improve celebrity endorser effectiveness
Brad D. Carlson, D. Donavan, George D. Deitz, Brittney C. Bauer +1 more
202071 citations Open access
Semantic Scholar
An eye-tracking study of attention to brand-identifying content and recall of taboo advertising
Susan D. Myers, George D. Deitz, B. Huhmann, Subhash Jha +1 more
202057 citations
Semantic Scholar
The Effects of Environmental Haptic Cues on Consumer Perceptions of Retailer Warmth and Competence
Subhash Jha, M. Balaji, J. Peck, Jared Oakley +1 more
202051 citations
Semantic Scholar
The Role of Corporate Image for Quality in the Formation of Attitudinal Service Loyalty
Subhash Jha, George D. Deitz, E. Babakus, U. Yavas
201351 citations
Semantic Scholar
The face of contagion: consumer response to service failure depiction in online reviews
Alexa K. Fox, George D. Deitz, M. Royne, Joseph D. Fox
201850 citations
Semantic Scholar
Direct-to-Consumer Advertising: Exposure, Behavior, and Policy Implications
Susan D. Myers, M. Royne, George D. Deitz
201150 citations
Semantic Scholar
Linking supply chain management with mass customization capability
Genshen Liu, George D. Deitz
201149 citations
Semantic Scholar
The Effects of Health Consciousness and Familiarity with DTCA on Perceptions of Dietary Supplements
M. Royne, Alexa K. Fox, George D. Deitz, T. Gibson
201443 citations
Semantic Scholar
The role of internal audit and user training in information security policy compliance
Thomas F. Stafford, George D. Deitz, Yaojie Li
201841 citations
Semantic Scholar
Eat, drink, and create content: a multi-method exploration of visual social media marketing content
Alexa K. Fox, Chinintorn Nakhata, George D. Deitz
2019International Journal of Advertising37 citations
Semantic Scholar
Does transparency influence the ethical behavior of salespeople
John E. Cicala, Alan J. Bush, D. Sherrell, George D. Deitz
201434 citations
Semantic Scholar
Sponsorship and shareholder value: A re-examination and extension
George D. Deitz, R. D. Evans, J. Hansen
201334 citations
Semantic Scholar
Antecedents and consequences of consumers' comparative value assessments across the relationship life cycle
J. Hansen, L. Beitelspacher, George D. Deitz
201333 citations
Semantic Scholar
The Benefits of Sales Force Automation (SFA): An Empirical Examination of SFA Usage on Relationship Quality and Performance
B. Holloway, George D. Deitz, J. Hansen
201330 citations
Semantic Scholar
The Retailer's Perspective on the Link Between Logistical Resources and Perceived Customer Loyalty to Manufacturer Brands
M. Tokman, R. Richey, George D. Deitz, F. Adams
201229 citations
Semantic Scholar
Coerced integration: The effects of retailer supply chain technology mandates on supplier stock returns
George D. Deitz, J. Hansen, R. Richey
200925 citations
Semantic Scholar
Sales promotions for preorder products: The role of time‐of‐release
Subhash Jha, George D. Deitz, Phillip M. Hart, Marla B. Royne Stafford
2019Psychology & Marketing24 citations
Semantic Scholar
Taxonomy of service‐based loyalty program members
J. Hansen, George D. Deitz, R. Morgan
201024 citations
Semantic Scholar
EEG-Based Measures versus Panel Ratings
George D. Deitz, M. Royne, Michael C. Peasley, J. Huang +1 more
2016Journal of Advertising Research22 citations
Semantic Scholar
Exploring Consumer Privacy Concerns and RFID Technology: The Impact of Fear Appeals on Consumer Behaviors
L. Beitelspacher, J. Hansen, A. Johnston, George D. Deitz
201222 citations
Semantic Scholar
An Investigation of Service Quality—Willingness to Recommend Relationship across Patient and Hospital Characteristics
U. Yavas, E. Babakus, K. Westbrook, C. Grant +2 more
201617 citations
Semantic Scholar
Programme–ad congruence
Susan D. Myers, M. Royne, George D. Deitz
201417 citations
Semantic Scholar
Parents' perceptions of the sensitivity of their children's personal information and willingness to share with social media marketers: Implications for sharenting
M. Hoy, Alexa K. Fox, George D. Deitz
2022Journal of Consumer Affairs13 citations
Semantic Scholar
Correlates of customer loyalty to financial institutions: a case study
U. Yavas, E. Babakus, George D. Deitz, Subhash Jha
201413 citations
Semantic Scholar
Risks, Benefits, and Competitive Interference: Consumer Perceptions of Prescription Drug Versus Dietary Supplement Advertising
M. Royne, Susan D. Myers, George D. Deitz, Alexa K. Fox
201612 citations
Semantic Scholar
A Strategic Choice Theory Taxonomy of Retailers’ Strategic Orientations
M. Tokman, R. Richey, George D. Deitz
201612 citations
Semantic Scholar
THE EFFECTS OF INDIVIDUAL AND TEAM CHARACTERISTICS ON SIMULATION-ENHANCED CRITICAL THINKING: A MULTILEVEL ANALYSIS
George D. Deitz, Alexa K. Fox, Joseph D. Fox
2021Marketing Education Review11 citations
Semantic Scholar
Taking the measure of net promoter score: An assessment of construct and predictive validity
Susana Jaramillo, George D. Deitz, J. Hansen, E. Babakus
2023International Journal of Market Research10 citations
Semantic Scholar
A Resource-Matching Based View of Sponsorship Information Processing
George D. Deitz, S. Myers, Melissa J. Markley
200910 citations
Semantic Scholar
Salesperson motivation, compensation, training and deployment within the sales ecosystem
Matthew M. Lastner, David A. Locander, Michael A. Pimentel, Andrew Pueschel +3 more
2023European Journal of Marketing8 citations
Semantic Scholar
How store managers’ employee climate perceptions affect frontline employee, customer and store performance outcomes: an examination in the small-store setting
George D. Deitz, J. Hansen, Thomas E. Decarlo, E. Babakus
20218 citations
Semantic Scholar
The Impact of Workplace Mentors on the Moral Disengagement of Business Student Protégés
R. Steinbauer, R. Renn, Shawna Chen, Jonathan E. Biggane +1 more
20208 citations Open access
Semantic Scholar
Understanding Student Preferences: Improving Outcomes in Computer Simulation Experiential Learning Activities
W. K. Story, Mariya A. Yukhymenko-Lescroart, George D. Deitz
2020Journal for advancement of marketing education8 citations Open access
Semantic Scholar
Handbook on Research in Relationship Marketing
R. Morgan, Jane Parish, George D. Deitz
20158 citations Open access
Semantic Scholar
Influence of supply chain technology responsiveness on supply chain and market performance
W. K. Story, George D. Deitz, R. Richey
20217 citations
Semantic Scholar
Masterful scholarly competences and the development of impactful B2B marketing theory: Contributions of Dr. Shelby D. Hunt
George D. Deitz, J. Hansen, Joseph D. Fox, Robert M. Morgan
2023Industrial Marketing Management4 citations
Semantic Scholar
Mandated assimilation of supply chain management systems and the role of channel governance mechanisms
Jennifer Taylor, Daniel C. Bello, George D. Deitz
2020Journal of Decision Systems3 citations
Semantic Scholar
DO INVESTORS PREFER NEW OR EXISTING SPONSORSHIP RELATIONSHIPS: EVIDENCE FROM SPONSORSHIP INTERORGANIZATIONAL RELATIONSHIP FORMATION AND MAINTENANCE ON FIRM STOCK RETURNS
R. D. Evans, George D. Deitz, D. Sherrell, Richard A. Rocco
2018Journal of Marketing Theory and Practice3 citations
Semantic Scholar
National Culture and Relational Selling
Jeong-eun Park, George D. Deitz
20161 citations Open access
Semantic Scholar
Taxonomy of hotel loyalty program members: examining differences in service quality perceptions
George D. Deitz, J. Hansen
20151 citations
Semantic Scholar
A resource-advantage model of firm value creation: taxonomy of strategic approaches within the prepackaged software industry, 1998--2004
R. Morgan, George D. Deitz
20061 citations
Semantic Scholar
Words speak louder than actions: Perceived bragging’s negative effect on consumers’ preference for prosocial companies
Eric Narcum, Subhash Jha, George D. Deitz
2026Journal of business research0 citations
Semantic Scholar
The effect of cause-related marketing on firm value: a look at Fortune’s most admired all-stars
Parker J. Woodroof, George D. Deitz, Katharine M. Howie, R. D. Evans
2019Journal of the Academy of Marketing Science0 citations
Semantic Scholar

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