Teaching Old Brands New Tricks: Retro Branding and the Revival of Brand Meaning
Stephen Brown, R. Kozinets, John F. Sherry
Researcher profile · Semantic Scholar
Stephen Brown, R. Kozinets, John F. Sherry
Annamma Joy, John F. Sherry, A. Venkatesh, J. Wang +1 more
R. Kozinets, John F. Sherry, Benét DeBerry-Spence, Adam Duhachek +2 more
R. Kozinets, John F. Sherry, Diana Storm, Adam Duhachek +2 more
Nina Diamond, John F. Sherry, Albert M. Muñiz, M. Mcgrath +2 more
S. Borghini, Nina Diamond, R. Kozinets, M. Mcgrath +2 more
L. M. Visconti, John F. Sherry, S. Borghini, L. Anderson
Annamma Joy, J. Wang, T. Chan, John F. Sherry +1 more
A. Venkatesh, Annamma Joy, John F. Sherry, Jonathan Deschênes
R. Leary, Richard J. Vann, John D. Mittelstaedt, P. Murphy +1 more
Stephen Brown, R. Kozinets, John F. Sherry
S. Borghini, L. M. Visconti, L. Anderson, John F. Sherry
S. Borghini, John F. Sherry, Annamma Joy
Annamma Joy, John F. Sherry, Jonathan Deschênes
John F. Sherry, R. Kozinets, S. Borghini
Annamma Joy, John F. Sherry, A. Venkatesh, Jonathan Deschênes
R. Kozinets, John F. Sherry, Benét DeBerry-Spence, Adam Duhachek +2 more
Annamma Joy, John F. Sherry, G. Troilo, Jonathan Deschênes
M. Mcgrath, John F. Sherry, Nina Diamond
Annamma Joy, John F. Sherry, G. Troilo, Jonathan Deschênes
John F. Sherry, Eileen Fischer
J. Wang, Annamma Joy, John F. Sherry
Barbara B. Stern, G. Zinkhan, John F. Sherry
J. Wang, Annamma Joy, R. Belk, John F. Sherry