Big Data: Understanding How Data Powers Big BusinessBill Schmarzo2013124 citationsSemantic ScholarSave
Convergence of Artificial Intelligence with Social Media: A Bibliometric & Qualitative AnalysisTahereh Saheb, Mouwafac Sidaoui, Bill Schmarzo2024Telematics and Informatics Reports68 citations Open accessSemantic ScholarSave
Big Data MBA: Driving Business Strategies with Data ScienceBill Schmarzo201523 citationsSemantic ScholarSave
Organising for AI-powered innovation through design: the case of Hitachi VantaraD. Dennehy, Bill Schmarzo, Mouwafac Sidaoui2022International Journal of Technology Management14 citationsSemantic ScholarSave
Artificial intelligence and analytics in practiceA. Griva, Denis Dennehy, I. Pappas, M. Mäntymäki +3 more2022Journal of Decision Systems9 citations Open accessSemantic ScholarSave
Making every customer relationship count. Exploring the business drivers and technology enablers of customer relationship managementBill Schmarzo19996 citationsSemantic ScholarSave
Differences Between Business Intelligence and Data ScienceBill Schmarzo20150 citationsSemantic ScholarSave
