P. Mattila

Most-cited papers

1. Understanding fashion consumers’ attitude and behavioral intention toward sustainable fashion products: Focus on sustainable knowledge sources and knowledge types

   H. Kong, E. Ko, Heeju Chae, P. Mattila

   2016127 citations

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2. Extending the luxury experience to social media – User-Generated Content co-creation in a branded event

   E. Koivisto, P. Mattila

   2020Journal of business research98 citations

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3. The role of fashion brand authenticity in product management: : a holistic marketing approach

   Hyeonyoung Choi, E. Ko, E. Y. Kim, P. Mattila

   201597 citations

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4. New insights into online consumption communities and netnography

   Henri Weijo, J. Hietanen, P. Mattila

   201489 citations

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5. Brief intervention for male heavy drinkers in routine general practice: a three-year randomized controlled study.

   M. Aalto, K. Seppä, P. Mattila, H. Mustonen +5 more

   2001Alcohol and Alcoholism81 citations

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6. Fashion collaboration effects on consumer response and customer equity in global luxury and SPA brand marketing

   Kyulim Kim, E. Ko, Mi-Ah Lee, P. Mattila +1 more

   201449 citations

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7. Relational Price Discounts: Consumers’ Metacognitions and Nonlinear Effects of Initial Discounts on Customer Retention

   M. J. del Rio Olivares, K. Wittkowski, J. Aspara, Tomas Falk +1 more

   201838 citations Open access

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8. Brand popularity as an advertising cue affecting consumer evaluation on sustainable brands: a comparison study of Korea, China, and Russia

   Haesung Whang, E. Ko, Ting Zhang, P. Mattila

   201526 citations

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9. Reimagining Society Through Retail Practice

   J. Hietanen, P. Mattila, J. Schouten, Antti Sihvonen +1 more

   201624 citations

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10. Affective motives to play online games

    Joonheui Bae, Dong-Mo Koo, P. Mattila

    201624 citations

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11. The Role of Fashion in the Characters of Online Games

    Sang Jin Kim, K. H. Kim, P. Mattila

    201223 citations

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12. Exploring SNS as a consumer tool for retail therapy: explicating semantic networks of “shopping makes me happy (unhappy)” as a new product development method

    E. Ko, Eunha Chun, Sanga Song, P. Mattila

    201515 citations

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13. “Managerial storytelling”: how we produce managerial and academic stories in qualitative B2B case study research

    J. Hietanen, Antti Sihvonen, H. Tikkanen, P. Mattila

    201415 citations

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14. Best practices in viral marketing

    N. Rodić, E. Koivisto, P. Mattila

    201213 citations

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15. Online content match-making in B2B markets: Application of neural content modeling

    B. Upreti, J. Huhtala, H. Tikkanen, Pekka Malo +4 more

    202112 citations

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16. Paradox and market renewal

    J. Hietanen, P. Mattila, Antti Sihvonen, H. Tikkanen

    2018Marketing Intelligence & Planning11 citations Open access

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17. Using Live Cases for Teaching, Industry Collaboration, and Research

    M. Laukkanen, P. Mattila, J. Salo, H. Tikkanen

    201311 citations

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18. Toward a General Theory of Regulatory Arbitrage: A Marketing Systems Perspective

    Alexei Gloukhovtsev, J. Schouten, P. Mattila

    201810 citations Open access

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19. International fashion trade shows as platforms for experiential branding

    E. Koivisto, P. Mattila

    201810 citations

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20. International fashion trade shows as knowledge creation platforms for microenterprises

    Heidi Cheng, E. Koivisto, P. Mattila

    20147 citations

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21. Market orientation, innovation capability and business performance: insights from different phases of the business cycle

    J. Huhtala, Matti Jaakkola, J. Frösén, H. Tikkanen +2 more

    20107 citations

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22. Generative mechanisms in project marketing – an agenda for inquiry

    J. Aspara, J. Hietanen, P. Mattila, Antti Sihvonen +1 more

    20136 citations

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23. Brand Management of ‘New Luxury’: Case Saga Furs

    E. Koivisto, P. Mattila

    20126 citations

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24. Executive Training as a Turning Point in Strategic Renewal Processes

    Pasi Nevalainen, Juha-Antti Lamberg, Jarmo Seppälä, P. Mattila

    2025Long range planning5 citations Open access

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25. Double Objective in Mind: Translating American Management Ideas in the Context of Cold War Finland

    Jarmo Seppälä, P. Nevalainen, P. Mattila, M. Laukkanen

    2021Enterprise & Society4 citations Open access

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26. Barriers to Innovation Diffusion in Industrial Networks: A Systematic Combining Approach

    J. Huhtala, P. Mattila, Antti Sihvonen, H. Tikkanen

    20144 citations

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27. Building bridges between professionals – expectations and outcomes of participation in professional communities

    E. Koivisto, P. Mattila, A. Hänninen

    20133 citations

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28. Managerial storytelling: how we write up managerial and academic stories in B2B: case study research

    Antti Sihvonen, G. Pedeliento, H. Tikkanen, J. Salo +3 more

    20113 citations

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29. Extending the luxury experience to social media–co-creation of brand identity in a branded exhibition

    E. Koivisto, P. Mattila, E. Korpela, Laura Perjo

    20172 citations

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30. Co-creation of value for luxury brands–a consumer perspective and its implications

    E. Koivisto, P. Mattila, E. Korpela

    20172 citations

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31. Introduction: Fashion and smart virtual reality

    Eun YoungKim, P. Mattila

    20142 citations

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32. WHAT TO GAIN FROM TRADE SHOW INFORMATION An Empirical Study

    H. Tikkanen, P. Mattila

    20171 citations

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33. Counterfeit as Advertising: Exploring the Benefits of Counterfeit for Luxury Brands

    Antti Sihvonen, J. Hietanen, H. Tikkanen, P. Mattila

    20161 citations

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34. Building Narratives for Exceptional Customized Executive Programs

    M. Laukkanen, P. Mattila

    20151 citations

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35. EFFECTS OF PARASOCIAL RELATIONSHIP ON CUSTOMER EQUITY IN THE SOCIAL MEDIA CONTEXT

    Chun-Lin Yuan, Juran Kim, K. H. Kim, P. Mattila

    20141 citations

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36. Fan for life?The lifespan of consumer fanaticism

    A. Seregina, E. Koivisto, P. Mattila

    20121 citations

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37. The impact of the sources of learning in product innovation outcomes: an emerging industry perspective

    J. Huhtala, Antti Sihvonen, J. Hietanen, Henri Weijo +3 more

    20111 citations

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38. Genetically engineered allergens formulated with thermosensitive hydrogel enable safe and fast up-dosing in allergen immunotherapy and induce a strong protective immune response

    J. Rouvinen, Jaana Haka, Silja Halme, P. Mattila +3 more

    2026Journal of Allergy and Clinical Immunology0 citations

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39. SECOND HAND LUXURY AS AN OPPORTUNITY FOR LUXURY FASHION INDUSTRY - A REVIEW OF BUSINESS MODELS

    E. Koivisto, P. Mattila

    2023Global Fashion Management Conference0 citations

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40. Journal of Muslims in Europe: Introduction

    Andrew Popp, Emma Robertson, C. Fahey, P. Aversa +23 more

    2022Journal of Muslims in Europe0 citations Open access

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41. MARKETING FASHION AS ART OR THE ART OF MARKETING FASHION?

    E. Koivisto, P. Mattila

    2019Global Fashion Management Conference0 citations

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42. ALGORITHMS AS TASTE FOSTERING DEVICES IN FASHION BLOGGING

    Hedon Blakaj, P. Mattila, J. Huhtala, Iiro Vaniala

    2019Global Fashion Management Conference0 citations

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43. Consequences of Competitor-Based Thinking: Evidence from Participant Observation of Wargaming

    Jukka Luoma, M. Laukkanen, P. Mattila

    2019Academy of Management Proceedings0 citations

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44. C9. Filling the Expectations: How Packaging Sustainability Influences Consumers' Inference of Product Attributes

    Olga Lavrusheva, Alexei Gloukhovtsev, K. Wittkowski, Tomas Falk +1 more

    20180 citations

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45. REFINING THE METHOD TO MEASURE THE INTANGIBLE VALUE OF TRADE SHOWS

    E. Koivisto, P. Mattila, A. Sirén

    2018Global Fashion Management Conference0 citations

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46. Mastering the art of co-creating together at music festivals–a process model for customer experience management

    E. Koivisto, P. Mattila, Saaramaria Somppi

    20170 citations

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47. Fashion trade shows as platforms for corporate branding

    E. Koivisto, P. Mattila, Heidi Cheng, Kristina Engelvuori

    20170 citations

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48. Customer Empowerment, Top Management Team and Product Development: Success Paths in Turbulent Markets

    Antti Sihvonen, J. Huhtala, Iiro Vaniala, H. Tikkanen +2 more

    20160 citations

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49. ACTING GLOBALLY TO SURVIVE LOCALLY: HOW FINNISH MICROBREWERIES LEVERAGE REGULATORY DIFFERENCES ACROSS NATIONS TO COPE WITH DISCRIMINATORY LOCAL POLICY

    Alexei Gloukhovtsev, J. Schouten, P. Mattila

    20160 citations

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50. Upper Echelons Perspective on Search and Competitive Behavior

    Iiro Vaniala, H. Tikkanen, J. Aspara, P. Mattila

    20150 citations

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