A multi-stakeholder perspective of relationship marketing in higher education institutions
Varsha Jain, E. Mogaji, Himani Sharma, A. Babbili
2022Journal of Marketing for Higher Education60 citations Open access
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Varsha Jain, E. Mogaji, Himani Sharma, A. Babbili
Peggy J. Bowers, C. Meyers, A. Babbili
José-Antonio Cisneros-Tirado, A. Babbili
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