H. Alnaimi

Most-cited papers

1. THE FACTORS INFLUENCING CUSTOMER USAGE OF MOBILE BANKING SERVICES IN JORDAN

   Mahmood Jasim Al-samydai, Saad Galib Yassen, H. Alnaimi, Dima Dajani +1 more

   201418 citations

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2. Inclusion of Switching Behaviour into Relationship Marketing Model: A Theoretical Model

   H. Alnaimi, Richard I. Gyrd-Jones, H. Perkins

   201112 citations

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3. The Impact of Organizational Change on the Marketing Strategies of Change (A Field Study in the Jordanian Commercial Banks)

   M. A. Alsamydai, H. Alnaimi, Abdula Azez Badir Alnidawy, Hass

   20134 citations

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4. A Best-Practice Model of University-Students Relationship Development: An Empirical Study

   R. Alqirem, H. Alnaimi, Ahmed Shuhaiber

   2018International Journal of Knowledge Management3 citations

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5. Investigating the impact of social media marketing on research online and purchase offline for fashion luxury brands

   M. A. Al Khasawneh, Shafig Al Haddad, Rahaf Mbaideen, Raghad Ghazi +2 more

   2024International Journal of Business Excellence2 citations

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6. Investigating the impact of Social Media Marketing on Research Online and Purchase Offline (ROPO) for Fashion Luxury Brands

   Tala Irshaid, Raghad Ghazi, Rahaf Mbaideen, Shafig Al Haddad +2 more

   2020International Journal of Business Excellence1 citations

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7. Switching behaviour model in the Jordanian internet sector: an integration of the TPB and customer loyalty

   H. Alnaimi, M. A. Al Khasawneh

   20171 citations

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8. Virtual Influencers in Social Media Marketing: Toward a Systematic Understanding of Their Impact

   M. Khasawneh, F. Omeish, Tahreer Abu Hmeidan, Reem Al-Tabakhi +2 more

   2026Dirasat Human and Social Sciences0 citations Open access

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9. An Exploration of the Key Indicators of Relationship Strength

   M. A. Al Khasawneh, H. Alnaimi

   2026Al-Zaytoonah University Journal of Business0 citations Open access

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10. An Examination of the Effectiveness of Instagram Stories in Driving Consumer Engagement with Brand Content: A Quantitative Study

    M. A. Al Khasawneh, F. Omeish, Abdelrehim Awad, Abdullah Khataan +2 more

    2026International Journal of Interactive Mobile Technologies0 citations Open access

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11. The impact of marketing information systems on the competitive advantage of Jordanian pharmaceutical companies

    Marwan ALsalymah, Rokaya Albdareen, Shehadeh Alghharibeh, A. Al-zoubi +2 more

    2023Journal of Namibian Studies: History Politics Culture0 citations Open access

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