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A. Eisingerich · SciRah

Researcher profile · Semantic Scholar

A. Eisingerich

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A. Eisingerich — researcher profile on SciRah

h-index: 44
Works: 138
Citations: 8,996

Most-cited papers

Why recommend a brand face-to-face but not on Facebook? How word-of-mouth on online social sites differs from traditional word-of-mouth
A. Eisingerich, H. Chun, Ye-Yi Liu, Heqi Jia +1 more
2015310 citations Open access
Semantic Scholar
Hook vs. hope: How to enhance customer engagement through gamification
A. Eisingerich, A. Marchand, M. P. Fritze, Lin Dong
2019International Journal of Research in Marketing227 citations Open access
Semantic Scholar
Acta Non Verba? The Role of Customer Participation and Word of Mouth in the Relationship Between Service Firms’ Customer Satisfaction and Sales Performance
A. Eisingerich, Seigyoung Auh, O. Merlo
2014219 citations
Semantic Scholar
How do marketing, research and development capabilities, and degree of internationalization synergistically affect the innovation performance of small and medium-sized enterprises (SMEs)? A panel data study of Chinese SMEs
Sheng-Ce Ren, A. Eisingerich, Huei-Ting Tsai
2015217 citations
Semantic Scholar
How does brand loyalty interact with tourism destination? Exploring the effect of brand loyalty on place attachment
Ye-Yi Liu, M. Hultman, A. Eisingerich, Xingjie Wei
2020Annals of Tourism Research140 citations Open access
Semantic Scholar
Access-Based Services as Substitutes for Material Possessions: The Role of Psychological Ownership
M. P. Fritze, A. Marchand, A. Eisingerich, M. Benkenstein
2020132 citations Open access
Semantic Scholar
Improvised Marketing Interventions in Social Media
A. Borah, Sourindra Banerjee, Yu-Ting Lin, Apurv Jain +1 more
2020Journal of Marketing108 citations Open access
Semantic Scholar
Service Firm Performance Transparency
Ye-Yi Liu, A. Eisingerich, Seigyoung Auh, O. Merlo +1 more
2015108 citations Open access
Semantic Scholar
Connecting With Your Dentist on Facebook: Patients’ and Dentists’ Attitudes Towards Social Media Usage in Dentistry
Nilesh Parmar, Lin Dong, A. Eisingerich
2018Journal of Medical Internet Research106 citations Open access
Semantic Scholar
Avatar Design of Virtual Salespeople: Mitigation of Recommendation Conflicts
Yu-Ting Lin, H. Doong, A. Eisingerich
2020Journal of services research96 citations Open access
Semantic Scholar
When is celebrity endorsement effective? Exploring the role of celebrity endorsers in enhancing key brand associations
Mi-Na Jun, Jeongsoo Han, Zhi-Min Zhou, A. Eisingerich
2023Journal of business research81 citations Open access
Semantic Scholar
Unraveling the Customer Education Paradox
S. Bell, Seigyoung Auh, A. Eisingerich
201780 citations Open access
Semantic Scholar
Game On? Smoking Cessation Through the Gamification of mHealth: A Longitudinal Qualitative Study
A. El-Hilly, S. Iqbal, Maroof Ahmed, Yusuf Sherwani +5 more
2016JMIR Serious Games80 citations Open access
Semantic Scholar
Does educating customers create positive word of mouth
Xiao-Chi Sun, Thomas Foscht, A. Eisingerich
202179 citations Open access
Semantic Scholar
Strategic benefits of low fit brand extensions: When and why?
H. Chun, C. W. Park, A. Eisingerich, Deborah J. MacInnis
201578 citations Open access
Semantic Scholar
Authenticity in Influencer Marketing: How Can Influencers and Brands Work Together to Build and Maintain Influencer Authenticity?
Barbara Duffek, A. Eisingerich, O. Merlo, Guann-Jyh Lee
2025Journal of Marketing76 citations Open access
Semantic Scholar
Effective Behavioral Changes through a Digital mHealth App: Exploring the Impact of Hedonic Well-Being, Psychological Empowerment and Inspiration
Yu-Ting Lin, Carina Tudor-Sfetea, Sarim Siddiqui, Yusuf Sherwani +2 more
2018JMIR mHealth and uHealth75 citations Open access
Semantic Scholar
Why customer participation matters
O. Merlo, A. Eisingerich, Seigyoung Auh
201470 citations
Semantic Scholar
Strong Anxiety Boosts New Product Adoption When Hope Is Also Strong
Yu-Ting Lin, Deborah J. MacInnis, A. Eisingerich
2020Journal of Marketing65 citations Open access
Semantic Scholar
Effective judgmental forecasting in the context of fashion products
Matthias Seifert, Enno Siemsen, Allègre L. Hadida, A. Eisingerich
201565 citations Open access
Semantic Scholar
Search scope and innovation performance of emerging-market firms☆
Sheng-Ce Ren, A. Eisingerich, Huei-Ting Tsai
201557 citations
Semantic Scholar
Strategic management of product and brand extensions: Extending corporate brands in B2B vs. B2C markets
Ye-Yi Liu, Thomas Foscht, A. Eisingerich, Huei-Ting Tsai
201754 citations Open access
Semantic Scholar
Evaluation of Two Mobile Health Apps in the Context of Smoking Cessation: Qualitative Study of Cognitive Behavioral Therapy (CBT) Versus Non-CBT-Based Digital Solutions
Carina Tudor-Sfetea, Riham Rabee, Muhammad Najim, Nima Amin +11 more
2018JMIR mHealth and uHealth52 citations Open access
Semantic Scholar
Building a competitive advantage based on transparency: When and why does transparency matter for corporate social responsibility?
Ye-Yi Liu, Martin Heinberg, Xuan Huang, A. Eisingerich
2022Business Horizons49 citations Open access
Semantic Scholar
Blinds up or down? The influence of transparency, future orientation, and CSR on sustainable and responsible behavior
Thomas Foscht, Yu-Ting Lin, A. Eisingerich
201849 citations Open access
Semantic Scholar
Brand-self connections and brand prominence as drivers of employee brand attachment
L. Gill-Simmen, Deborah J. MacInnis, A. Eisingerich, C. W. Park
201846 citations Open access
Semantic Scholar
Exploring the Impact of Social Media on Anxiety Among University Students in the United Kingdom: Qualitative Study
Ailin Anto, R. Asif, Arunima Basu, Dylan Kanapathipillai +4 more
2022JMIR Formative Research40 citations Open access
Semantic Scholar
Digital transformation and possession attachment: examining the endowment effect for consumers’ relationships with hedonic and utilitarian digital service technologies
M. P. Fritze, A. Eisingerich, M. Benkenstein
2018Electronic Commerce Research40 citations Open access
Semantic Scholar
The benefits and implementation of performance transparency: The why and how of letting your customers ‘see through’ your business
O. Merlo, A. Eisingerich, Seigyoung Auh, Jaka Levstek
201838 citations Open access
Semantic Scholar
A Bad Job of Doing Good: Does Corporate Transparency on a Country and Company Level Moderate Corporate Social Responsibility Effectiveness?
Martin Heinberg, Ye-Yi Liu, Xuan Huang, A. Eisingerich
2020Journal of International Marketing37 citations Open access
Semantic Scholar
Do CSR efforts that focus on helping the environment influence brand purchase more than other forms of CSR?
A. Eisingerich, Deborah J. MacInnis, C. W. Park
2023Journal of business research36 citations Open access
Semantic Scholar
How an Environment of Stress and Social Risk Shapes Student Engagement With Social Media as Potential Digital Learning Platforms: Qualitative Study
Becky Hartnup, Lin Dong, A. Eisingerich
2018JMIR Medical Education34 citations Open access
Semantic Scholar
Subscription commerce: an attachment theory perspective
R. Kerschbaumer, Daniel Kreimer, Thomas Foscht, A. Eisingerich
2022International Review of Retail Distribution & Consumer Research31 citations Open access
Semantic Scholar
Immunizing customers against negative brand-related information
O. Merlo, A. Eisingerich, Wayne D. Hoyer
2023Journal of the Academy of Marketing Science28 citations Open access
Semantic Scholar
Case-based asymmetric modeling of firms with high versus low outcomes in implementing changes in direction☆
Sheng-Ce Ren, Huei-Ting Tsai, A. Eisingerich
201628 citations Open access
Semantic Scholar
Open-World Games’ Affordance of Cognitive Escapism, Relaxation, and Mental Well-Being Among Postgraduate Students: Mixed Methods Study
Ailin Anto, Arunima Basu, Rania Selim, Thomas Foscht +1 more
2024Journal of Medical Internet Research27 citations Open access
Semantic Scholar
Why do customers want to learn? Antecedents and outcomes of customer learning
Xiao-Chi Sun, A. Eisingerich, Thomas Foscht, Xuebin Cui +1 more
2022European Journal of Marketing25 citations Open access
Semantic Scholar
Context-Contingent Privacy Concerns and Exploration of the Privacy Paradox in the Age of AI, Augmented Reality, Big Data, and the Internet of Things: Systematic Review
Christian Herriger, O. Merlo, A. Eisingerich, A. Arigayota
2025Journal of Medical Internet Research24 citations Open access
Semantic Scholar
The effect of inter- and intra-regional geographic diversification strategies on firm performance in China
Huei-Ting Tsai, Sheng-Ce Ren, A. Eisingerich
202021 citations
Semantic Scholar
Women's Menopausal Experiences in the UK: A Systemic Literature Review of Qualitative Studies
Ailin Anto, Arunima Basu, Rania Selim, A. Eisingerich
2025Health Expectations20 citations Open access
Semantic Scholar
Effects of Large Language Model–Based Offerings on the Well-Being of Students: Qualitative Study
Rania Selim, Arunima Basu, Ailin Anto, Thomas Foscht +1 more
2024JMIR Formative Research19 citations Open access
Semantic Scholar
The Prototype of Blended Learning's Support System to Improve the Pre-Service Teacher's Digital Literacy
Ulfia Rahmi, Universitas Negeri Padang, A. Azrul, R. Mahande +132 more
2022Journal of Educators Online16 citations Open access
Semantic Scholar
“Pulling back the curtain”: Company tours as a customer education tool and effects on pro‐brand behaviors
Xiao-Chi Sun, Thomas Foscht, R. Kerschbaumer, A. Eisingerich
2022Journal of Consumer Behaviour14 citations
Semantic Scholar
Effects of The Legend of Zelda: Breath of the Wild and Studio Ghibli Films on Young People’s Sense of Exploration, Calm, Mastery and Skill, Purpose and Meaning, and Overall Happiness in Life: Exploratory Randomized Controlled Study
A. Arigayota, Barbara Duffek, Cong-Cong Hou, A. Eisingerich
2025JMIR Serious Games12 citations Open access
Semantic Scholar
Feasibility and Preliminary Outcomes of a Mobile Intervention Combining Cognitive Behavioral Therapy, Virtual Coaching, and Nicotine Replacement Therapy for Nicotine Vaping Cessation
Jamie Webb, Yu Lin, A. Ang, Darcy Michero +3 more
2023Telemedicine Reports12 citations Open access
Semantic Scholar
Always on your mind? – investigating consideration sets and private labels at the retailer and category level
Lukas Stoppacher, Thomas Foscht, A. Eisingerich, Judith Schloffer
2024International Review of Retail Distribution & Consumer Research8 citations Open access
Semantic Scholar
A time for heroes? Conceptualization, development and validation of the brand hero scale
Yu-Ting Lin, Thomas Foscht, A. Eisingerich
2023European Journal of Marketing8 citations Open access
Semantic Scholar
How Can Companies Recover from Liability-Invoking Failures? Exploring the Role of Uncertainty Avoidance in Facilitating Consumer Compliance Across National Cultures
Vivek Astvansh, Barbara Duffek, A. Eisingerich
2022Journal of International Marketing7 citations Open access
Semantic Scholar
Exploring the facilitators and barriers to addressing social media’s impact on anxiety within primary care: a qualitative study
Ailin Anto, R. Asif, Arunima Basu, Dylan Kanapathipillai +4 more
2024BJGP open6 citations Open access
Semantic Scholar
Why so toxic? A framework for exploring customer toxicity
Barbara Duffek, A. Eisingerich, O. Merlo
2023Academy of Marketing Science Review6 citations Open access
Semantic Scholar

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