Hannah S. Lee

Most-cited papers

1. The Influence of the Structure of Interdependence on the Response to Inequity in Buyer–Supplier Relationships

   D. Griffith, Jessica J. Hoppner, Hannah S. Lee, T. Schoenherr

   201768 citations

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2. Marketing process adaptation: Antecedent factors and new product performance implications in export markets

   D. Griffith, Hannah S. Lee, C. Yeo, R. Calantone

   201444 citations

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3. The Balancing of Country-Based Interaction Orientation and Marketing Strategy Implementation Adaptation/Standardization for Profit Growth in Multinational Corporations

   Hannah S. Lee, D. Griffith

   2019Journal of International Marketing37 citations Open access

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4. Cross–National Collaboration of Marketing Personnel within a Multinational: Leveraging Customer Participation for New Product Advantage

   D. Griffith, Hannah S. Lee

   201636 citations

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5. Social Comparison in Retailer–Supplier Relationships: Referent Discrepancy Effects

   Hannah S. Lee, D. Griffith

   2019Journal of Marketing30 citations

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6. The use of social media and the prevalence of depression: a multi-country examination of value co-creation and consumer well-being

   D. Griffith, Hannah S. Lee, Goksel Yalcinkaya

   2022International Marketing Review17 citations

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7. Understanding the relationship between advertising spending and happiness at the country level

   D. Griffith, Hannah S. Lee, Goksel Yalcinkaya

   2022Journal of International Business Studies14 citations

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8. Examining the relationship of country-level digital ad spend and cross-border e-commerce buyers under cultural and political globalization

   Hannah S. Lee, Goksel Yalcinkaya, David A. Griffith

   2024International Marketing Review12 citations Open access

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9. The Roles of Workplace Friendship and Supervisory Interactional Justice in the Relationship between Workplace Envy and Service Outcomes

   P. Randhawa, Hannah S. Lee

   202112 citations

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10. Transferring Corporate Brand Image to Local Markets: Governance Decisions for Market Entry and Global Branding Strategy

    Hannah S. Lee, D. Griffith

    201212 citations

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11. Understanding the Coevolution of Ad Spend by Media Channel and Retail Format Sales at the Country Level: A Multicountry Examination

    Hannah S. Lee, Goksel Yalcinkaya, D. Griffith

    2022Journal of International Marketing5 citations

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12. Reward strategy spillover effects on observer cooperation in business networks

    Hannah S. Lee, D. Griffith

    2020Marketing letters5 citations Open access

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13. Comparative insights into the governance problems of agency theory: the influence of institutional environment on the basic human tenets

    Hannah S. Lee, D. Griffith

    20125 citations

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14. Understanding the relationship between the use of social media and the prevalence of anxiety at the country level: a multi-country examination

    D. Griffith, Hannah S. Lee, Goksel Yalcinkaya

    2023International Business Review4 citations

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15. The Role of Thomas Burford in Shaping Tobacco Litigation in the 20th Century.

    Hannah S. Lee, Divyansh Agarwal

    2025Journal of the American College of Surgeons0 citations

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16. Comparative insights into the governance problems of agency theory: the influence of institutional environment on the basic human tenets

    Hannah S. Lee, D. Griffith

    2012Academy of Marketing Science Review0 citations

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