Researcher profile · Semantic Scholar

D. Orazi

h-index: 13
Works: 42
Citations: 775

Most-cited papers

Public sector leadership: new perspectives for research and practice
D. Orazi, A. Turrini, Giovanni Valotti
2013198 citations
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Running field experiments using Facebook split test
D. Orazi, A. Johnston
2020Journal of business research78 citations Open access
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“They Did Not Walk the Green Talk!:” How Information Specificity Influences Consumer Evaluations of Disconfirmed Environmental Claims
D. Orazi, Eugene Y. Chan
2018Journal of Business Ethics76 citations Open access
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Developing Improvisation Skills: The Influence of Individual Orientations
Pier Vittorio Mannucci, D. Orazi, K. de Valck
202055 citations Open access
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Consumer escapism: Scale development, validation, and physiological associations
D. Orazi, Kit Yi Mah, Tim Derksen, K. Murray
2023Journal of business research52 citations Open access
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Non-face emojis in digital marketing: Effects, contingencies, and strategic recommendations
D. Orazi, Bhoomija Ranjan, Yi-Min Cheng
2023Journal of the Academy of Marketing Science41 citations Open access
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Co-creating affective atmospheres in retail experience
Annamma Joy, J. Wang, D. Orazi, Seyee Yoon +2 more
2023Journal of Retailing37 citations Open access
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To Erect Temples to Virtue: Effects of State Mindfulness on Other-Focused Ethical Behaviors
D. Orazi, Jie-Miao Chen, Eugene Y. Chan
2019Journal of Business Ethics28 citations
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A multi-stakeholder IMC framework for networked brand identity
D. Orazi, A. Spry, M. Theilacker, Jessica Vredenburg
201728 citations Open access
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The nature and framing of gambling consequences in advertising
D. Orazi, Jing Lei, L. Bove
201526 citations
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Empowering social change through advertising co-creation: the roles of source disclosure, sympathy and personal involvement
D. Orazi, L. Bove, Jing Lei
201620 citations
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Revisiting fear appeals: A structural re-inquiry of the protection motivation model
D. Orazi, Marta Pizzetti
201516 citations
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Integrating Construal-level Theory in Designing Fear Appeals in IS Security Research
D. Orazi, Merrill Warkentin, A. Johnston
2019Communications of the Association for Information Systems14 citations
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Phygital products: Effects and boundaries of metaverse-first retail strategies
D. Orazi, Greg Nyilasy
2025Journal of Retailing13 citations Open access
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Straight to the Heart Of Your Target Audience
D. Orazi, Greg Nyilasy
2019Journal of Advertising Research11 citations
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LARPnography: an embodied embedded cognition method to probe the future
D. Orazi, A. Cruz
2018European Journal of Marketing11 citations
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Collaborative authenticity
D. Orazi, Fiona J. Newton
2018European Journal of Marketing9 citations
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No Rest for the Wicked
M. Koch, D. Orazi
20179 citations
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Workplace Leadership: A Review of Prior Research
D. Orazi, L. Good, M. Robin, B. van Wanrooy +2 more
20149 citations
Semantic Scholar
Disentangling audiences' reactions to creative content and creative packaging
D. Orazi, Pier Vittorio Mannucci
2024Strategic Management Journal8 citations Open access
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Narrative Agency
T. van Laer, D. Orazi
2023Journal of the Association for Consumer Research8 citations Open access
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Le leadership du secteur public : nouvelles perspectives pour la recherche et la pratique
D. Orazi, Alex Turrini, Giovanni Valotti
20138 citations Open access
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Global versus local: an exploration on how vertical farms can lead the way to more sustainable supply chains
Richard L. Gruner, D. Orazi, Damien Power
20138 citations
Semantic Scholar
The effect of ending disclosure on the persuasiveness of narrative PSAs
D. Orazi, Jing Lei, L. Bove
20217 citations
Semantic Scholar
Coincidental brand origins influence persuasion based on need for cognition
Yi-Min Cheng, D. Orazi
2023European Journal of Marketing3 citations Open access
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“They Did Not Walk the Green Talk!:” How Information Specificity Influences Consumer Evaluations of Disconfirmed Environmental Claims
D. Orazi, Eugene Y. Chan
2018Journal of Business Ethics2 citations Open access
Semantic Scholar
Make It More Authentic: The Drivers of Positive Ad Evaluations in Co-created Health Communications
D. Orazi, M. Theilacker, L. Bove, Jing Lei
20162 citations
Semantic Scholar
Four Paws Are Better than None: Negative Life Events and Loneliness Increase Spending on Pets
Tim Derksen, K. Murray, D. Orazi, S. Seenivasan
2023Social Science Research Network1 citations Open access
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There and Back Again: Bleed from Narrative Worlds
D. Orazi, T. van Laer
20201 citations
Semantic Scholar
The Broken Home Effect: Relationship Disruptions Trigger Loss of Meaning and Increase Spending on Eudaimonic Product Categories
S. Seenivasan, D. Orazi, Elena Fumagalli, K. Murray +1 more
2026Social Science Research Network0 citations Open access
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Do relationship disruptions increase spending on product categories high in eudaimonic value?
S. Seenivasan, D. Orazi, Elena Fumagalli, K. Murray +1 more
2026Journal of Retailing0 citations Open access
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Long-Term Vegetation Dynamics and Management Challenges in Coastal Dunes: Insights from a Resurvey of two Mediterranean Sites in Italy
D. Ciccarelli, S. Saviozzi, J. Wolff-Coutinho, D. Orazi +1 more
2025Regional Studies in Marine Science0 citations Open access
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Recognizing and Extending Creativity
L. Gilson, R. Litchfield, Poornika Anantha Ramakrishnan, Michele A. Calton +10 more
2022Academy of Management Proceedings0 citations
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The Utility of Narrative Agency
T. van Laer, D. Orazi
2022Social Science Research Network0 citations Open access
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There and Back Again: How Consumers Live and Extend Narrative Brands
D. Orazi, T. van Laer
2019Social Science Research Network0 citations
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Macro-Level Interventions in Systems of Wicked Consumption
D. Orazi, M. Koch, S. Varma
2019Macro-Social Marketing Insights0 citations
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Game of Roles: Meaningful playing in organizations
Pier Vittorio Mannucci, D. Orazi, K. de Valck
20160 citations
Semantic Scholar
To erect temples to virtue and dig dungeons for vice: an advertising reductionist framework for enhancing the persuasiveness of warning messages
D. Orazi
20160 citations
Semantic Scholar
AUTHENTICITY, SOURCE DISCLOSURE AND CO-CREATOR IDENTITY: THE POTENTIAL OF ADVERTISING CO-CREATION FOR PUBLIC HEALTH CAMPAIGNS
D. Orazi, M. Theilacker
20140 citations
Semantic Scholar
Vertical Farms: Building Leverage into Production Processes in Food Consumption Choices
D. Orazi, R. Dare, Richard L. Gruner
20130 citations
Semantic Scholar
Public sector leadership: a matter of style
D. Orazi, A. Turrini
20130 citations
Semantic Scholar
L'imbarazzo nel contesto d'acquisto: presenza sociale e specificità di prodotto come antecedenti emotivi
D. Orazi
20120 citations
Semantic Scholar

×3

A. Turrini×2

A. Johnston×2

K. de Valck×2

Tim Derksen×2