Researcher profile · Semantic Scholar

C. Leo

h-index: 14
Works: 35
Citations: 834

Most-cited papers

Cross‐cultural differences in consumer decision‐making styles
C. Leo, R. Bennett, C. Härtel
2005187 citations Open access
Semantic Scholar
When and why do social resources influence employee advocacy? The role of personal investment and perceived recognition
Y. Tsarenko, C. Leo, Herman H. M. Tse
2018105 citations
Semantic Scholar
Differential segmentation responses to an alcohol social marketing program.
Timo Dietrich, Sharyn Rundle-Thiele, Lisa Schuster, J. Drennan +4 more
2015Addictive Behaviours65 citations Open access
Semantic Scholar
Investigating the impact of guilt and shame proneness on consumer ethics: a cross national study
D. Arli, C. Leo, Fandy Tjiptono
201460 citations Open access
Semantic Scholar
Moderating teen drinking: combining social marketing and education
S. Rundle-Thiele, R. Russell-Bennett, C. Leo, Timo Dietrich
201357 citations Open access
Semantic Scholar
Maintaining or changing a drinking behavior? GOKA's short-term outcomes
Sharyn Rundle-Thiele, Lisa Schuster, Timo Dietrich, R. Russell-Bennett +3 more
201554 citations Open access
Semantic Scholar
One size (never) fits all: segment differences observed following a school-based alcohol social marketing program.
Timo Dietrich, Sharyn Rundle-Thiele, C. Leo, J. Connor
2015Journal of School Health47 citations Open access
Semantic Scholar
The beginning of value co-creation: Understanding dynamics, efforts, and betterment
Tom Chen, Shirley Ou Yang, C. Leo
201743 citations
Semantic Scholar
Developing a multidimensional scale of customer-oriented deviance (COD)
C. Leo, R. Russell-Bennett
201443 citations
Semantic Scholar
Investigating Customer-Oriented Deviance (COD) from a frontline employee's perspective
C. Leo, R. Russell-Bennett
201232 citations
Semantic Scholar
A Hierarchy-of-Effects Approach to Designing a Social Marketing Game
R. Russell-Bennett, C. Leo, S. Rundle-Thiele, J. Drennan
201630 citations
Semantic Scholar
Exploring value destruction in social marketing services
C. Leo, Nadia Zainuddin
201726 citations
Semantic Scholar
Why do good people do bad things? The effect of ethical ideology, guilt proneness, and self-control on consumer ethics
D. Arli, C. Leo
201722 citations Open access
Semantic Scholar
Social Marketing Customer Orientation: A Conceptualization, Typology, and Conceptual Framework
C. Leo
201320 citations
Semantic Scholar
Parents’ awareness of antimicrobial resistance: a qualitative study utilising the Health Belief Model in Perth, Western Australia
A. Alejandro, M. Bruce, C. Leo
2022Australian and New Zealand Journal of Public Health10 citations Open access
Semantic Scholar
When enough is enough! Alcohol servers' refusal styles and key antecedents.
C. Leo
20139 citations
Semantic Scholar
An Ant's Life: Storytelling in Virtual Reality
C. Leo, Eric Tsai, Arim Yoon, Kyungtaek Lee +1 more
2015ACM SIGCHI Annual Symposium on Computer-Human Interaction in Play7 citations
Semantic Scholar
Social marketing: current issues and future challenges
S. Rundle-Thiele, K. Kubacki, C. Leo, D. Arli +4 more
20137 citations
Semantic Scholar
Segmenting Australian High School Students Utilising a Two-Step Cluster Analysis: Differential Effects Following the Game on Know Alcohol Program
Timo Dietrich, Sharyn Rundle-Thiele, Lisa Schuster, J. Drennan +3 more
20165 citations
Semantic Scholar
A comparison of Australian and Singaporean consumer decision-making styles
C. Leo, R. Bennett, Steven Cierpicki
20055 citations Open access
Semantic Scholar
When support services become unsupportive: investigating value destruction in social marketing services
C. Leo, Nadia Zainuddin
20161 citations
Semantic Scholar
Customer-oriented Defiance (COD): Exploring Righteous, Sacrificing and Sneaky Behaviours
C. Leo, R. Russell-Bennett
20071 citations
Semantic Scholar
Frontline employees automated social presence (ASP) cocreation orientation
G. Laud, C. Ranaweera, C. Leo, S. Sedighadeli +1 more
20190 citations
Semantic Scholar
Model of Employee Advocacy Behaviors Questionnaire
Y. Tsarenko, C. Leo, Herman H. M. Tse
20180 citations
Semantic Scholar
Exploring the Role of Attitudinal vs. Situational Ambivalence in Consumer Choice: An Abstract
Piyush Sharma, C. Leo, A. Nagpal, Yu-Wei Jiang
20180 citations
Semantic Scholar
Customer-Oriented Deviance Scale
C. Leo, R. Russell-Bennett
20170 citations
Semantic Scholar
Game On: Know Alcohol - Interim findings from the first nine schools
Sharyn Rundle-Thiele, Timo Dietrich, Lisa Schuster, J. Connor +3 more
20140 citations
Semantic Scholar
Engaging teens to change attitudes towards drinking: A social marketing pilot study
S. Rundle-Thiele, R. Russell-Bennett, C. Leo
20110 citations
Semantic Scholar
To be Nice or Ugly?: A Conceptual Framework for Service Provider Behaviour in Non-Commercial Services.
C. Leo
20110 citations
Semantic Scholar
Testing a Model of Key Antecedents of Customer-Oriented Deviance (COD)
C. Leo, R. Russell-Bennett
20110 citations
Semantic Scholar
Customer-Oriented Deviance (COD): Why do Frontline Employees Risk it all for Customers?
C. Leo, R. Russell-Bennett
20100 citations
Semantic Scholar
Social Marketing-Customer Orientation (SMCO): How Customer Orientation Differ for Social Marketing Service Employees
C. Leo
20100 citations
Semantic Scholar
Customer-Oriented Defiance (COD) – Is it Playing God or the Devil?
C. Leo, R. Russell-Bennett
20080 citations
Semantic Scholar
Investigating consumer decision styles in goods and services
S. Rundle-Thiele, R. Bennett, C. Leo
20050 citations
Semantic Scholar
Consumer decision-making styles : a cross-cultural study between Singaporeans and Australians
C. Leo
20020 citations
Semantic Scholar

J. Connor×5

S. Rundle-Thiele×5

Lisa Schuster×4

R. Bennett×3

D. Arli×3

Y. Tsarenko×2

Herman H. M. Tse×2

Nadia Zainuddin×2