Skip to content

Home Search Authors Pakistan News Saved

SciRah

SciRah does not host or store research papers. Results come live from free, official scholarly APIs, and every paper links back to its original source.

Data sources

OpenAlex
Semantic Scholar
Crossref
CORE
arXiv
PubMed

Privacy policy Terms of service

M. Block · SciRah

Researcher profile · Semantic Scholar

M. Block

Share profile

M. Block — researcher profile on SciRah

h-index: 19
Works: 86
Citations: 1,787

Most-cited papers

Effectiveness of Celebrity Endorsers
C. Atkin, M. Block
1983Journal of Advertising Research785 citations
Semantic Scholar
Teenage Drinking: Does Advertising Make a Difference?
C. Atkin, John E. Hocking, M. Block
1984184 citations
Semantic Scholar
A measurement of the lifetime of the ?3 H hypernucleus
G. Keyes, J. Sacton, J. Wickens, M. Block
197371 citations
Semantic Scholar
Content and Effects of Alcohol Advertising
M. Block, C. Atkin
198159 citations
Semantic Scholar
Redefining neuromarketing as an integrated science of influence
H. Breiter, M. Block, A. Blood, B. Calder +9 more
2015Frontiers in Human Neuroscience58 citations Open access
Semantic Scholar
Sounds of music: exploring consumers’ musical engagement
L. Hollebeek, E. Malthouse, M. Block
201647 citations
Semantic Scholar
Understanding consumer-created media synergy
D. Schultz, M. Block, Kaylan Raman
201147 citations
Semantic Scholar
The relationship between self-report of depression and media usage
M. Block, Daniel B. Stern, Kalyan Raman, Sang Lee +8 more
2014Frontiers in Human Neuroscience44 citations Open access
Semantic Scholar
Beyond brand loyalty: Brand sustainability
D. Schultz, M. Block
201539 citations
Semantic Scholar
U.S. online shopping: Facts, fiction, hopes and dreams
D. Schultz, M. Block
201532 citations
Semantic Scholar
Rethinking Brand Loyalty in an Age of Interactivity
D. Schultz, M. Block
201231 citations
Semantic Scholar
The Effects of Alcohol Advertising
C. Atkin, M. Block
198431 citations
Semantic Scholar
Analyzing Sales Promotion: Text & Cases : How to Profit from the New Power of Promotion Marketing
John C. Totten, M. Block
199430 citations
Semantic Scholar
Media synergy comes of age — Part 2
D. Schultz, M. Block, Kalyan Raman
200927 citations Open access
Semantic Scholar
Sales promotion influencing consumer brand preferences/purchases
D. Schultz, M. Block
201426 citations
Semantic Scholar
Media synergy comes of age — Part I
D. Schultz, M. Block, Kalyan Raman
200926 citations Open access
Semantic Scholar
Brand preference being challenged
D. Schultz, M. Block, Vijay Viswanathan
201425 citations
Semantic Scholar
Understanding customer brand engagement behaviors in today's interactive marketplace
D. Schultz, M. Block
201120 citations
Semantic Scholar
Can you sell subliminal messages to consumers
M. Block, Bruce Vanden Bergh
198520 citations
Semantic Scholar
How Synergy Effects of Paid and Digital Owned Media Influence Brand Sales
Rob Jayson, M. Block, Yingyi Chen
2018Journal of Advertising Research17 citations Open access
Semantic Scholar
Analyzing Sales Promotion
M. Block, John C. Totten
199416 citations
Semantic Scholar
A Quantitative Relationship between Signal Detection in Attention and Approach/Avoidance Behavior
Vijay Viswanathan, J. Sheppard, B. Kim, Christopher L Plantz +10 more
2017Frontiers in Psychology15 citations Open access
Semantic Scholar
Consumers’ perceptions of direct marketing techniques
Tamara S. Brezen, M. Block, D. Schultz
198715 citations
Semantic Scholar
Consumer-driven media planning and buying
D. Schultz, M. Block, Vijay Viswanathan
201812 citations
Semantic Scholar
Media Generations: Media Allocation in a Consumer-Controlled Marketplace
M. Block, D. Schultz, BIGresearch
200812 citations
Semantic Scholar
Keypress-Based Musical Preference Is Both Individual and Lawful
S. Livengood, J. Sheppard, B. Kim, E. Malthouse +9 more
2017Frontiers in Neuroscience10 citations Open access
Semantic Scholar
How U.S. consumers view in-store promotions
D. Schultz, M. Block
201110 citations
Semantic Scholar
Killing brands … softly
D. Schultz, M. Block
2013Journal of Brand Strategy6 citations
Semantic Scholar
Consumer Retailer Preference and Facebook: Friends or Foes?
M. Block, D. Schultz, Lauren I. Labrecque
20126 citations
Semantic Scholar
Measurement of decay branching ratios for the $${}_\Lambda ^4 He$$ hypernucleushypernucleus
G. Keyes, Jean Sacton, J. H. Wickens, M. Block
19766 citations
Semantic Scholar
Retail Communities: Customer-Driven Retailing
D. Schultz, M. Block, BIGresearch
20095 citations
Semantic Scholar
Content and effects of alcohol advertising: a reply to Strickland.
C. Atkin, M. Block
1984Journal of Studies on Alcohol5 citations
Semantic Scholar
A Comparative Study of Radio Audience Measurement Methodology
D. Schultz, M. Block, S. J. Custer
19785 citations
Semantic Scholar
A New Technique of Media Planning: Using Database Analysis to Segment General Media Audiences
M. Block
19904 citations
Semantic Scholar
Analyzing Sales Promotion Text & Cases
M. Block, John C. Totten
19874 citations
Semantic Scholar
Understanding China's Digital Generation: A marketer's guide to understanding young Chinese consumers
Heidi Schultz, M. Block, D. Schultz
20133 citations
Semantic Scholar
Post-Promotion Evaluation
M. Block
20083 citations
Semantic Scholar
Business to Business Marketing Research
M. Block, T. Block
20053 citations
Semantic Scholar
Business-to-business market research
M. Block, T. Block
20053 citations
Semantic Scholar
Time Allocation in Mass Communication Research
M. Block
19793 citations
Semantic Scholar
Beyond Demographics: Enhancing Media Planning with Emotional Variables
D. Schultz, M. Block
20182 citations
Semantic Scholar
Consumer research, retailers and robots
D. Schultz, M. Block
20172 citations
Semantic Scholar
The Use of Multiple Media by Social Media Users
M. Block, D. Schultz, Vijay Viswanathan
20142 citations
Semantic Scholar
MEDIA CONSUMpTION AND CONSUMER pURCHASING Conne Cting the dots … finally
D. Schultz, Joseph J. Pilotta, M. Block
20062 citations
Semantic Scholar
Rockford, Ill.: Cognitive and Affective Outcomes
T. F. Baldwin, B. Greenberg, M. Block, N. Stoyanoff
19782 citations
Semantic Scholar
An Evolutionary Approach to the Development of Two-Way Cable Technology Communication
James B. Wright, M. Block, D. Mcvoy
1977IEEE Transactions on Cable Television2 citations
Semantic Scholar
Fusing Complex Big Data Sets to Understand Consumer’s Online Relationships that Create In-Store Retail Bonding: An Abstract
D. Schultz, M. Block
2018Developments in Marketing Science: Proceedings of the Academy of Marketing Science1 citations Open access
Semantic Scholar
Using fMRI Analysis to Unpack a Portion of Prospect Theory for Advertising/Marketing Understanding
Vijay Viswanathan, D. Schultz, M. Block, A. Blood +9 more
20161 citations
Semantic Scholar
Brands and Consumer Relationships
D. Schultz, M. Block
20151 citations
Semantic Scholar
Media usage patterns of social media users
Vijay Viswanathan, D. Schultz, M. Block
2015Applied marketing analytics1 citations
Semantic Scholar

Frequent co-authors

Invite them to SciRah by sharing their profile.

D. Schultz×27
Invite
D. Schultz — researcher profile on SciRah
Vijay Viswanathan×7
Invite
Vijay Viswanathan — researcher profile on SciRah
Kalyan Raman×6
Invite
Kalyan Raman — researcher profile on SciRah
C. Atkin×5
Invite
C. Atkin — researcher profile on SciRah

×5

Invite

H. Breiter — researcher profile on SciRah

Invite

A. Blood — researcher profile on SciRah

Invite

B. Calder — researcher profile on SciRah

Frank J. Mulhern×4

Invite

Frank J. Mulhern — researcher profile on SciRah

S. Livengood×3

Invite

S. Livengood — researcher profile on SciRah

Daniel B. Stern×3

Invite

Daniel B. Stern — researcher profile on SciRah

John C. Totten×3

Invite

John C. Totten — researcher profile on SciRah

Invite

G. Keyes — researcher profile on SciRah