Researcher profile · Semantic Scholar

Gail J. McGovern

h-index: 5
Works: 27
Citations: 241

Most-cited papers

Bringing customers into the boardroom.
Gail J. McGovern, David Court, J. Quelch, Blair Crawford
2004Harvard Business Review118 citations
Semantic Scholar
Companies and the customers who hate them.
Gail J. McGovern, Youngme Moon
2007Harvard Business Review67 citations
Semantic Scholar
The Fall and Rise of the CMO
Gail J. McGovern, J. Quelch
200429 citations
Semantic Scholar
Externalizar el márketing
J. Quelch, Gail J. McGovern
200515 citations
Semantic Scholar
Joining a Nonprofit Board: What You Need to Know
M. Epstein, F. McFarlan, Gail J. McGovern
201110 citations
Semantic Scholar
Working With Older Adults: A Handbook for Libraries
R. Rubin, Gail J. McGovern
19902 citations
Semantic Scholar
THE INSIDE TRACK: WHAT THE EXPERTS SAY ABOUT SEEKING ALTERNATIVE FUNDING
Gail J. McGovern
19881 citations
Semantic Scholar
Direct Mail Campaigns
Gail J. McGovern
2022Dental Abstracts0 citations
Semantic Scholar
Voss Artesian Water from Norway
Youngme Moon, Gail J. McGovern, V. Dessain, Daniela Beyersdorfer
20090 citations
Semantic Scholar
Are you making the same mistake ?
Gail J. McGovern
20090 citations
Semantic Scholar
Marketing as Competitive Advantage: Fundamentals
Das Narayandas, D. E. Bell, Anita Elberse, John T. Gourville +5 more
20080 citations
Semantic Scholar
Caída y ague del director general de márketing
Gail J. McGovern, J. Quelch
20070 citations
Semantic Scholar
Directors from Academia Can Fill Gaps in Talent
Gail J. McGovern, J. Quelch
20060 citations
Semantic Scholar
Cabo San Viejo: Rewarding Loyalty
Youngme Moon, Gail J. McGovern, S. Schulman
20060 citations
Semantic Scholar
The Lamentable Law of Marketing Management
Gail J. McGovern, J. Quelch
20050 citations
Semantic Scholar
Sarbox Still Putting the Squeeze on Marketing
Gail J. McGovern, J. Quelch
20050 citations
Semantic Scholar
Does the customer come first in your boardroom
J. Quelch, Gail J. McGovern
20050 citations
Semantic Scholar
Rediscover Your Customers
J. Quelch, Gail J. McGovern
20030 citations
Semantic Scholar
Put the Customer Back in the Boardroom
J. Quelch, Gail J. McGovern
20030 citations
Semantic Scholar
A Plea to Boards to Shift Focus Back to the Customer
Gail J. McGovern, J. Quelch
20030 citations
Semantic Scholar
Finding Support for Arts, Humanities and Cultural Programming A Resource Guide for California Public Libraries
Gail J. McGovern
20030 citations
Semantic Scholar
Idaho Public Library Trustee Continuing Education Plan 1991-1993.
Gail J. McGovern
19900 citations
Semantic Scholar
TAPPING INTO LOCAL GRANTS
Gail J. McGovern
19890 citations
Semantic Scholar
MAKING THE MOST OUT OF STAFF ASSISTANCE
Gail J. McGovern
19890 citations
Semantic Scholar
HOW TO DEAL WITH REJECTION:…and Improve Your Grant Success Rate at the Same Time
Gail J. McGovern
19890 citations
Semantic Scholar
LOCAL FUND RAISING: DEMONSTRATING THE VALUE OF LIBRARIES
Gail J. McGovern
19880 citations
Semantic Scholar
Public Library Service for San Benito County.
Gail J. McGovern
19760 citations
Semantic Scholar

M. Epstein

×1

F. McFarlan×1

R. Rubin×1

V. Dessain×1

Daniela Beyersdorfer×1

Das Narayandas×1

D. E. Bell×1

Anita Elberse×1