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R. Hurriyati · SciRah

Researcher profile · Semantic Scholar

R. Hurriyati

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R. Hurriyati — researcher profile on SciRah

h-index: 18
Works: 326
Citations: 1,504

Most-cited papers

Marketing strategy of ecotourism in Uzbekistan and Indonesia
Novia Yuliarni, R. Hurriyati, D. Disman, Heny Hendrayati +1 more
2023Journal of Eastern European and Central Asian Research24 citations Open access
Semantic Scholar
AIDA Model as a Marketing Strategy to Influence Consumer Buying Interest in the Digital Age
Triyono Adi Tristanto, R. Hurriyati
2023Budapest International Research and Critics Institute-Journal (BIRCI-Journal)20 citations Open access
Semantic Scholar
Consumers in responsible consumption: what leads to sustainable behavior?
A. Gunawan, R. Hurriyati, L. Wibowo, H. Monoarfa
2025Urbanization, Sustainability and Society18 citations Open access
Semantic Scholar
Destination Attractiveness and Visit Intention: Integrating Image, Cultural Experience, and Sustainable Practices in Tourist Decision-Making
A. Goeltom, R. Hurriyati
2024Journal of Tourism, Hospitality and Travel Management18 citations Open access
Semantic Scholar
Influencer Marketing and Online Advertising as A Digital Marketing: A Case Study Green Beauty Products
R. Yusiana, R. Hurriyati, P. Dirgantari, D. Disman
2023Jurnal Manajemen Indonesia17 citations Open access
Semantic Scholar
Personal Branding of Lecturers and Word of Mouth: Effective Education Strategy in Increasing the Attractiveness of Entrepreneurship Study Program and Reputation of Pelita Bangsa University
Prasetyo Harisandi, R. Hurriyati, V. Gaffar, Lili Adi Wibowo +3 more
2025IJORER : International Journal of Recent Educational Research12 citations Open access
Semantic Scholar
Pengaruh Green Perceived Value (GPV) dan Green Brand Knowledge terhadap Purchase Intention to Buying Green Product Melalui Attitude Toward Purchasing Green Products
Prasetyo Hartanto, R. Hurriyati, P. Dirgantari
2023Jurnal Manajemen dan Organisasi12 citations Open access
Semantic Scholar
Improving business performance through entrepreneurial orientation, product innovation, and co-creation value
M. M. Munawar, R. Hurriyati, D. Disman, V. Gaffar
2023International journal of innovative research and scientific studies11 citations Open access
Semantic Scholar
Marketplace Strategic Positioning Analysis
Yasir Maulana, A. A. Yusuf, P. Dirgantari, R. Hurriyati
2023Al-Amwal Jurnal Ekonomi dan Perbankan Syari ah11 citations Open access
Semantic Scholar
Stock Market Trend Analysis and Machine Learning-based Predictive Evaluation
R. Hurriyati, A. A, S. Sulastri, L. Lisnawati +1 more
2023J. Wirel. Mob. Networks Ubiquitous Comput. Dependable Appl.10 citations Open access
Semantic Scholar
Fear of Missing Out (FoMO) and Recommendation Algorithms: Analyzing Their Impact on Repurchase Intentions in Online Marketplaces
Ati Mustikasari, R. Hurriyati, P. Dirgantari, Mokh Adieb Sultan +1 more
2025International Journal of Advanced Computer Science and Applications9 citations Open access
Semantic Scholar
Antecedents of Smart Tourism Destination Perceived Attractiveness and Behavioral Intention for Digital Natives
Andar Danova Lastaripar Goeltom, R. Hurriyati, V. Gaffar, L. Wibowo
2024JPPI (Jurnal Penelitian Pendidikan Indonesia)9 citations Open access
Semantic Scholar
Positive vs. Negative E-WOM: Understanding the More Significant Role in Mediating E-Commerce Quality on Online Impulse Buying
Rivaldi Arissaputra, M. Sultan, R. Hurriyati, V. Gaffar +2 more
2024Jurnal Aplikasi Manajemen9 citations Open access
Semantic Scholar
The Influence of Functional and Green Values on Gen Z Green Product Purchases and Entrepreneurial Opportunities
W. E. Saputri, R. Hurriyati, Theresia Gunawan
2024Aptisi Transactions On Technopreneurship (ATT)9 citations Open access
Semantic Scholar
EXPLORING THE IMPACT OF CUSTOMER EXPERIENCE AND PERCEIVED ENJOYMENT ON CUSTOMER LOYALTY: THE MEDIATING ROLE OF TRUST IN TIKTOKSHOP
Emi Amelia, R. Hurriyati, M. Sultan, A. Kamaludin +1 more
2025Jurnal Riset Bisnis dan Manajemen8 citations Open access
Semantic Scholar
Triple-Layered Business Model Canvas Environment Based in the Fashion Industry
R. Hurriyati, Dani Dagustani, A. Surachim, S. Sulastri +1 more
2023Journal of Human Earth and Future8 citations Open access
Semantic Scholar
Influence of Brand Equity on Electronic-Word of Mouth Mediated by Brand Love on Shopee E-commerce
Prasetyo Harisandi, R. Hurriyati, P. Dirgantari
2023International Journal of Multidisciplinary Approach Research and Science8 citations Open access
Semantic Scholar
Marketing innovation: Development strategy of private university in Indonesia
M. Khairusy, R. Hurriyati, S. Suwatno, V. Gaffar +2 more
2022Journal of Eastern European and Central Asian Research8 citations Open access
Semantic Scholar
Metaverse integration in halal marketing: charting new avenues for promoting ethical consumption
N. S. S. Sugiana, R. Hurriyati, V. Gaffar, P. Dirgantari +4 more
2024Journal of Islamic Marketing7 citations
Semantic Scholar
Investigating the role of rational and emotional content towards consumer engagement and EWOM intention: Uses and gratification perspectives
Erni Martini, R. Hurriyati, M. Sultan
2023International journal of innovative research and scientific studies7 citations Open access
Semantic Scholar
The Effect of Live-Stream E-Branding on Impulse Buying Behavior with Parasocial Interaction as a Mediating Variable on Shopee Live
Arus Reka Prasetia, R. Hurriyati, P. Dirgantari
2025Journal of Business and Management6 citations Open access
Semantic Scholar
The Role of Artificial Intelligence in Brand Experience: Shaping Consumer Behavior and Driving Repurchase Decisions
Ati Mustikasari, R. Hurriyati, P. Dirgantari, Mokh Adieb Sultan +1 more
2025International Journal of Advanced Computer Science and Applications6 citations Open access
Semantic Scholar
MARKETING PERFORMANCE IMPROVEMENT MODEL THROUGH DIGITAL INNOVATION OF BANKING PRODUCTS: MODERATION ROLE OF DIGITAL LITERACY
M. Faizal, R. Hurriyati, Heny Hendrayati, M. Sultan
2024Jurnal Riset Bisnis dan Manajemen6 citations Open access
Semantic Scholar
Leveraging Marketing Automation to Enhance Customer Relationship Management and Improve Management Performance in MSME B2B
Pitri Yanti, R. Hurriyati, P. Dirgantari
2023Jurnal Riset Multidisiplin dan Inovasi Teknologi6 citations Open access
Semantic Scholar
The driver of purchase intentions in omnichannel retail: Perceived value examination
Ani Rakhmanita, R. Hurriyati, D. Disman, Heny Hendrayati +1 more
2023Journal of Eastern European and Central Asian Research6 citations Open access
Semantic Scholar
INTELLECTUAL CAPITAL AND FIRM PERFORMANCE WITHIN TELECOMMUNICATIONS INDUSTRY DURING THE NEW NORMAL ERA
Afdol Muftiasa, L. Wibowo, R. Hurriyati, A. Rahayu
2023E+M Ekonomie a Management6 citations Open access
Semantic Scholar
Developing models of environment uncertainty, incoterms on strategic alliance and competitive advantage
Ahmad Sugiono, Agus Rahayu, L. Wibowo, R. Hurriyati
2024Uncertain Supply Chain Management5 citations Open access
Semantic Scholar
Human-Centered Design in UI/UX for E-Promotion in Indonesia’s Smart Cities: Empowering Culinary Tourism with AI
N. S. S. Sugiana, R. Hurriyati, P. Dirgantari, B. Widjajanta +3 more
20242024 Asian Conference on Communication and Networks (ASIANComNet)5 citations
Semantic Scholar
E-Customer Behavior Mediates Promotion on E-Commerce Purchase Decision MSME Industry
Fairuz Rifqi Abdurahman, R. Hurriyati, P. Dirgantari, Prasetyo Harisandi
2023Jurnal Riset Multidisiplin dan Inovasi Teknologi5 citations Open access
Semantic Scholar
Pengaruh Viral Marketing Terhadap Purchase Intention Melalui Brand Equity Pada Kampanye Inclusive Beauty MS Glow For Men
Nabilah Ramadhan, R. Hurriyati, P. Dirgantari
2023Coopetition5 citations Open access
Semantic Scholar
SMART UNIVERSITY IMAGE: FROM BRANDING TO MARKETING STRATEGY IN PRIVATE UNIVERSITIES
Senny Luckyardi, R. Hurriyati, D. Disman, P. Dirgantari
2023Jurnal Riset Bisnis dan Manajemen5 citations Open access
Semantic Scholar
The Role of Psychological Factors in Travel Constraints Effect on Leisure Travel Participation of People with Disabilities
Rahmat Priyanto, R. Hurriyati, Vanessa Gaffar, Choirul Furqon
2025Journal of Tourism and Services4 citations Open access
Semantic Scholar
Enhancing Tourist Visits to Villages through Branding, Experience, and Digital Promotion: The Role of Value Creation
I. Setiawan, R. Hurriyati, Heny Hendrayati, B. Widjajanta
2025Jurnal Ilmiah Manajemen Kesatuan4 citations Open access
Semantic Scholar
Implementation of Blue Ocean Strategy in Facing Business Competition: A Startup Case Study of Lapangbola.Com
Adam Hermawan, R. Hurriyati, Heny Hendrayati, M. Sultan
2024Jurnal Manajemen Bisnis4 citations Open access
Semantic Scholar
PURCHASE INTENTION BEHAVIOR IN CO-BRANDING PRODUCTS WITH SOCIAL MEDIA AS A MODERATING VARIABLE
Dadan Sumantri, Radiyul Fahmi, Firdaus Fathurrohman, R. Hurriyati +2 more
2024JURNAL EKONOMI BISNIS DAN KEWIRAUSAHAAN4 citations Open access
Semantic Scholar
Future-Forward Governance:Catalyzing Public Excellence via E-Public Engagement in Smart City Innovations
N. S. S. Sugiana, P. Dirgantari, R. Hurriyati, Bertha Musty +3 more
2024Proceedings of the 2024 15th International Conference on E-Education, E-Business, E-Management and E-Learning4 citations
Semantic Scholar
Unveiling the Link between Customer Experience and Customer Loyalty on Blibli: The Mediating Role of Trust
R. Yusiana, R. Hurriyati, P. Dirgantari
2023Journal of Business Management and Economic Development4 citations Open access
Semantic Scholar
The Influence of Islamic Bank Customer Experience and Perception on Brand Equity and Customer Satisfaction Customer Satisfaction
Prasetyo Harisandi, R. Hurriyati, P. Dirgantari, Engga Jalaludin
2023International Journal of Educational Narratives4 citations Open access
Semantic Scholar
WEBSITE AS AN COMMUNICATION TOOL AND BRANDING STRATEGY IN TELECOMMUNICATION COMPANIES
Erni Martini, L. Wibowo, A. Rahayu, R. Hurriyati
2022Jurnal Manajemen dan Wirausaha4 citations Open access
Semantic Scholar
Mapping Integration Mechanisms and Enablers in Omnichannel and Multichannel Retailing: Bibliometric Evidence
Primanola Perdananti, R. Hurriyati, P. Dirgantari, T. Olubiyi
2026Journal of Business and Management3 citations Open access
Semantic Scholar
BUILDING BRAND IMAGE IN THE REFILL PERFUME INDUSTRY THROUGH CUSTOMER EXPERIENCE CREATION AND WORD OF MOUTH
H. Sujono, R. Hurriyati, L. Wibowo, Heny Hendrayati
2025Jurnal Riset Bisnis dan Manajemen3 citations Open access
Semantic Scholar
Optimising MSMEs B2B Marketing Performance Through Marketing Automation In CRM Strategy
Pitri Yanti, R. Hurriyati, V. Gaffar, P. Dirgantari
2024Jurnal Manajemen3 citations Open access
Semantic Scholar
Environmental sustainability behavior model with responsible consumption: study of Indonesian young household consumers
A. I. Gunawan, A. Februadi, R. Hurriyati, L. Wibowo +3 more
2024IOP Conference Series: Earth and Environment3 citations Open access
Semantic Scholar
The Influence of Brand Image and Product Quality on Customer Loyalty
Nidda Haqqi Thayyibah, R. Hurriyati, Girang Razzati
2024Strategic Jurnal Pendidikan Manajemen Bisnis3 citations Open access
Semantic Scholar
Impact of Brand Personality Customer Brand Identification on Brand Loyalty the Mediating Role of Trust
Engga Jalaludin, P. Dirgantari, R. Hurriyati, Prasetyo Harisandi
2023International Journal of Multidisciplinary Approach Research and Science3 citations Open access
Semantic Scholar
Smart university image: Branding strategy in private universities
Senny Luckyardi, R. Hurriyati, D. Disman, Puspo Dewi Dirgantari
2023Journal of Eastern European and Central Asian Research3 citations Open access
Semantic Scholar
Intention to Revisit the Mountain Destination Based on Risk Perception Through Tourism Experience and Satisfaction
Gatot Iwan Kurniawan, R. Hurriyati, Disman, Dani Dagustani
2023International Journal of Professional Business Review3 citations Open access
Semantic Scholar
Visitor emotional solidarity, segmentation and revisit intentions amidst COVID-19 pandemic: evidence from Panafest and emancipation festivals in Ghana
V. Asimah, R. Hurriyati, V. Gaffar, L. Wibowo
2023International Journal of Event and Festival Management3 citations
Semantic Scholar
Effect of Strategic Planning, Business Innovation, Digital Transformation, and Organisational Agility on Competitive Advantage of Modern Service Companies in West Java
Chaerunnisa Chaerunnisa, R. Hurriyati, Heny Hendrayati, P. Dirgantari
2025Jurnal Ilmiah Manajemen Kesatuan2 citations Open access
Semantic Scholar
Training and Development on Promotional Pricing Through Marketing Capability of Employees in an ISP Company
Gilang Bhirawa Noraga, R. Hurriyati, P. Dirgantari
2025Journal of Business and Management2 citations Open access
Semantic Scholar

Frequent co-authors

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P. Dirgantari×23
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P. Dirgantari — researcher profile on SciRah
L. Wibowo×9
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L. Wibowo — researcher profile on SciRah
Heny Hendrayati×8
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Heny Hendrayati — researcher profile on SciRah
V. Gaffar×8
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V. Gaffar — researcher profile on SciRah

×7

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D. Disman — researcher profile on SciRah

Prasetyo Harisandi×5

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Prasetyo Harisandi — researcher profile on SciRah

N. S. S. Sugiana×5

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N. S. S. Sugiana — researcher profile on SciRah

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M. Sultan — researcher profile on SciRah

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Pitri Yanti — researcher profile on SciRah

B. Widjajanta×3

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B. Widjajanta — researcher profile on SciRah

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H. Monoarfa — researcher profile on SciRah

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R. Yusiana — researcher profile on SciRah