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Ismail Erkan · SciRah

Researcher profile · Semantic Scholar

Ismail Erkan

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Ismail Erkan — researcher profile on SciRah

h-index: 12
Works: 32
Citations: 2,606

Most-cited papers

The influence of eWOM in social media on consumers' purchase intentions: An extended approach to information adoption
Ismail Erkan, Chris Evans
2016Computers in Human Behavior1,278 citations
Semantic Scholar
SWOT analysis applications: An integrative literature review
Mostafa A. Benzaghta, Abdulaziz Elwalda, M. Mousa, Ismail Erkan +1 more
2021Journal of Global Business Insights581 citations Open access
Semantic Scholar
Social media or shopping websites? The influence of eWOM on consumers’ online purchase intentions
Ismail Erkan, Chris Evans
2018276 citations Open access
Semantic Scholar
Surprise me with your ads! The impacts of guerrilla marketing in social media on brand image
Mehmet Gökerik, A. Gürbüz, Ismail Erkan, E. Mogaji +1 more
2018Asia Pacific Journal of Marketing and Logistics94 citations Open access
Semantic Scholar
Electronic word of mouth in social media: the common characteristics of retweeted and favourited marketer-generated content posted on Twitter
H. Alboqami, W. Al-Karaghouli, Yasser Baeshen, Ismail Erkan +2 more
201587 citations Open access
Semantic Scholar
Insight into consumer experience on UK train transportation services
E. Mogaji, Ismail Erkan
2019Travel Behaviour & Society58 citations Open access
Semantic Scholar
THE IMPACTS OF ELECTRONIC WORD OF MOUTH IN SOCIAL MEDIA ON CONSUMERS` PURCHASE INTENTIONS
Ismail Erkan, Chris Evans
201443 citations
Semantic Scholar
Understanding mobile users' information adoption behaviour: an extension of the information adoption model
Abdulaziz Elwalda, Ismail Erkan, Mushfiqur Rahman, Deniz Zeren
2021Journal of Enterprise Information Management36 citations
Semantic Scholar
The influence of electronic word of mouth in social media on consumers’ purchase intentions
Christopher H. Evans, Ismail Erkan
201534 citations
Semantic Scholar
Save the Trip to the Store: Sustainable Shopping, Electronic Word of Mouth on Instagram and the Impact on Cosmetic Purchase Intentions
Eleanor Kohler, E. Mogaji, Ismail Erkan
2023Sustainability26 citations Open access
Semantic Scholar
Your comments are important to me! The impacts of online customer reviews in shopping websites
Ismail Erkan, Abdulaziz Elwalda
201819 citations Open access
Semantic Scholar
“Vine”: Do You Miss It? Electronic Word of Mouth on The Social Networking Site, Vine
Ismail Erkan
201412 citations
Semantic Scholar
The Impacts of Facebook Ads on Brand Image, Brand Awareness, and Brand Equity
Ismail Erkan, Mehmet Gokerik, Fulya Acikgoz
2021Research Anthology on Strategies for Using Social Media as a Service and Tool in Business11 citations
Semantic Scholar
What affects university image and students’ supportive attitudes: the 4Q Model
Ismail Erkan, Sevtap Unal, Fulya Acikgoz
2021Journal of Marketing for Higher Education10 citations
Semantic Scholar
2008-2013 Yılları Arasındaki SBS Matematik Sorularının PISA Matematik Yeterlik Düzeylerine Göre Sınıflandırılması
Tuğba Aydoğdu İskenderoğlu, Ismail Erkan, A. Serbest
201310 citations
Semantic Scholar
Z Kuşağının Sosyal Medyaya Yönelik Algılarının Metafor Analizi Yoluyla İncelenmesi
Seden Doğan, Ismail Erkan
20199 citations Open access
Semantic Scholar
Tüketicilerin Covid-19 Döneminde Yayınlanan Birlik Beraberlik ve Motivasyon Temalı Reklamlara Yönelik Algıları
Ismail Erkan
20208 citations Open access
Semantic Scholar
Understanding virtual customer experience: a systematic analysis of immersive technology applications
Ebru Çi̇l, Ismail Erkan, Fulya Acikgoz
2025Journal of Research in Interactive Marketing5 citations Open access
Semantic Scholar
Text me on WhatsApp, let us talk about brands! The power of mobile word of mouth on mobile purchase intention
Ismail Erkan, Abdulaziz Elwalda, Mushfiqur Rahman, Seden Doğan +1 more
2019International Journal of Internet Marketing and Advertising5 citations
Semantic Scholar
DİJİTAL PAZARLAMANIN DÜNÜ, BUGÜNÜ, GELECEĞİ: BİBLİYOMETRİK BİR ANALİZ
Ismail Erkan
20204 citations
Semantic Scholar
A reconceptualisation of the mobile continuance intention: social drivers perspective
Abdulaziz Elwalda, Ismail Erkan, Fulya Acikgoz, Mushfiqur Rahman
2022International Journal of Technology Marketing3 citations
Semantic Scholar
Mobile word of mouth (MWOM) in messaging applications: An integrative framework of the impact of MWOM communication
Ismail Erkan, Abdulaziz Elwalda, Mushfiqur Rahman, Serap Sap +1 more
2017International journal of applied business and management studies3 citations Open access
Semantic Scholar
Mobile word of mouth in mobile messaging applications: an exploration of its antecedents and consequences
Ismail Erkan, Fulya Acikgoz, Abdulaziz Elwalda, Mushfiqur Rahman +1 more
2021International Journal of Business Information Systems2 citations
Semantic Scholar
Less is more! The power of micro-influencers: A systematic literature review
Emine Kuzoren, İrem Kiriş, Ismail Erkan
2025Journal of Global Business Insights1 citations Open access
Semantic Scholar
BANA “HİKAYE” ANLATMA! INSTAGRAM’IN HİKAYELER BÖLÜMÜNDE YAYINLANAN REKLAMLARIN TÜKETİCİ-MARKA İLİŞKİSİNE ETKİSİ
Ismail Erkan
20201 citations Open access
Semantic Scholar
Mobile word of mouth (mWOM) in mobile messaging applications: An exploration of its antecedents and consequences
Abdulaziz Elwalda, Nisa Akin, Mushfiqur Rahman, Ismail Erkan +1 more
20201 citations Open access
Semantic Scholar
YouTube Kullanma Amacının YouTube’da Yapılan Marka İşbirliklerine Yönelik Tutuma Etkisi
Ismail Erkan
20201 citations Open access
Semantic Scholar
TUTUNDURMADA YAPAY ZEKÂ VE POSTMODERNİZM: KURGUSAL GERÇEKLİKLERİN BULUŞMASI
Ebru Çi̇l, Ismail Erkan
2025Akademik yaklaşımlar dergisi0 citations Open access
Semantic Scholar
Lets ChatGPT! A Revolutionary Tool for Content Creation in Social Media Marketing:Perspectives from Professionals
İrem Kiriş, Emine Kuzoren, Ismail Erkan, Ebru Çil
2025International Journal of Internet Marketing and Advertising0 citations
Semantic Scholar
What Makes People Share?
Ismail Erkan, Fulya Acikgoz
20200 citations
Semantic Scholar
MARKALARIN SÜRDÜRÜLEBİLİR TÜKETİM FARKINDALIĞI OLUŞTURMALARINDA SOSYAL MEDYANIN ROLÜ: INSTAGRAM ÖRNEĞİ
Ismail Erkan
20190 citations
Semantic Scholar
Tüketicilerin Sivil Toplum Kuruluşlarına Yönelik Farkındalıkları Üzerinde Viral Pazarlama Uygulamalarının Etkisi
E. Taş, Sevtap Ünal, Ismail Erkan
20190 citations
Semantic Scholar

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