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Michelle R. Nelson · SciRah

Researcher profile · Semantic Scholar

Michelle R. Nelson

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Michelle R. Nelson — researcher profile on SciRah

h-index: 38
Works: 125
Citations: 5,980

Most-cited papers

What Is Influencer Marketing and How Does It Target Children? A Review and Direction for Future Research
M. de Veirman, L. Hudders, Michelle R. Nelson
2019Frontiers in Psychology348 citations Open access
Semantic Scholar
A reduced version of the horizontal and vertical individualism and collectivism scale: A four-country assessment
E. Sivadas, Norman T. Bruvold, Michelle R. Nelson
2008273 citations
Semantic Scholar
Examining the Influence of Telepresence on Spectator and Player Processing of Real and Fictitious Brands in a Computer Game
Michelle R. Nelson, Ronald A. Yaros, H. Keum
2006237 citations
Semantic Scholar
Adolescent brand consciousness and product placements: awareness, liking and perceived effects on self and others
Michelle R. Nelson, L. E. McLeod
2005228 citations
Semantic Scholar
How to Measure Persuasion Knowledge
C. Ham, Michelle R. Nelson, S. Das
2015217 citations
Semantic Scholar
Exploring cross-cultural ambivalence: a netnography of intercultural wedding message boards
Michelle R. Nelson, Cele Otnes
2005187 citations
Semantic Scholar
Examination of Gender-role Portrayals in Television Advertising across Seven Countries
H. Paek, Michelle R. Nelson, Alexandra M Vilela
2011162 citations
Semantic Scholar
Effects of Culture, Gender, and Moral Obligations on Responses to Charity Advertising Across Masculine and Feminine Cultures
Michelle R. Nelson, F. Brunel, M. Supphellen, R. Manchanda
2006153 citations
Semantic Scholar
ChatGPT, AI Advertising, and Advertising Research and Education
J. Huh, Michelle R. Nelson, C. Russell
2023Journal of Advertising149 citations Open access
Semantic Scholar
Downshifting Consumer = Upshifting Citizen? An Examination of a Local Freecycle Community
Michelle R. Nelson, Mark A. Rademacher, H. Paek
2007149 citations
Semantic Scholar
A content analysis of advertising in a global magazine across seven countries: Implications for global advertising strategies
Michelle R. Nelson, H. Paek
2007116 citations
Semantic Scholar
Cross-Cultural Differences in Sexual Advertising Content in a Transnational Women's Magazine
Michelle R. Nelson, H. Paek
2005113 citations
Semantic Scholar
How Advergame Content Influences Explicit and Implicit Brand Attitudes: When Violence Spills Over
M. Waiguny, Michelle R. Nelson, Bernhard Marko
2013111 citations
Semantic Scholar
Entertainment matters! The relationship between challenge and persuasiveness of an advergame for children
M. Waiguny, Michelle R. Nelson, R. Terlutter
2012111 citations Open access
Semantic Scholar
Developing Persuasion Knowledge by Teaching Advertising Literacy in Primary School
Michelle R. Nelson
2016108 citations
Semantic Scholar
The role of persuasion knowledge, assessment of benefit and harm, and third-person perception in coping with online behavioral advertising
C. Ham, Michelle R. Nelson
2016Computers in Human Behavior93 citations
Semantic Scholar
The Relationship of Persuasion Knowledge, Identification of Commercial Intent and Persuasion Outcomes in Advergames—the Role of Media Context and Presence
M. Waiguny, Michelle R. Nelson, R. Terlutter
201489 citations
Semantic Scholar
Nudity of female and male models in primetime TV advertising across seven countries
Michelle R. Nelson, H. Paek
200881 citations
Semantic Scholar
Increased Persuasion Knowledge of Video News Releases: Audience Beliefs About News and Support for Source Disclosure
Michelle R. Nelson, M. Wood, H. Paek
200980 citations
Semantic Scholar
To Buy or Not to Buy: Determinants of Socially Responsible Consumer Behavior and Consumer Reactions to Cause-Related and Boycotting Ads
H. Paek, Michelle R. Nelson
200976 citations
Semantic Scholar
Brand placements Bollywood style
Michelle R. Nelson, N. Devanathan
200671 citations
Semantic Scholar
How Newspaper Sources Trigger Gender Stereotypes
Cory L. Armstrong, Michelle R. Nelson
200562 citations
Semantic Scholar
The Politics of Consumption/The Consumption of Politics
Dhavan V. Shah, D. McLeod, Lewis A. Friedland, Michelle R. Nelson
200752 citations
Semantic Scholar
Testing the Selectivity Hypothesis in cause-related marketing among Generation Y: [When] Does gender matter for short- and long-term persuasion?
Alexandra M Vilela, Michelle R. Nelson
201650 citations
Semantic Scholar
Using virtual reality to promote the university brand: When do telepresence and system immersion matter?
Jie Shen, Y. Wang, C. Chen, Michelle R. Nelson +1 more
2019Journal of Marketing Communications49 citations
Semantic Scholar
The Prevalence of and Consumer Response to Foreign and Domestic Brand Placement in Bollywood Movies
Michelle R. Nelson, S. Deshpande
201345 citations
Semantic Scholar
From Trash to Treasure: Freecycle.Org As a Case of Generalized Reciprocity
Michelle R. Nelson, Mark A. Rademacher
200942 citations
Semantic Scholar
The interplay of persuasion inference and flow experience in an entertaining food advergame
C. Ham, Gunwoo Yoon, Michelle R. Nelson
201641 citations
Semantic Scholar
The Hidden Persuaders: Then and Now
Michelle R. Nelson
200841 citations
Semantic Scholar
How Media and Family Build Children's Persuasion Knowledge
Michelle R. Nelson, Lucy Atkinson, Mark A. Rademacher, R. Ahn
201739 citations
Semantic Scholar
What Do We Know about Political Advertising? Not Much! Political Persuasion Knowledge and Advertising Skepticism in the United States
Michelle R. Nelson, C. Ham, E. Haley
2021Journal of Current Issues & Research in Advertising36 citations
Semantic Scholar
Exploring the interactive effects of brand use and gender on cause‐related marketing over time
Michelle R. Nelson, Alexandra M Vilela
201736 citations
Semantic Scholar
Only other people post food photos on Facebook: Third-person perception of social media behavior and effects
Giang V. Pham, Matthew Shancer, Michelle R. Nelson
2019Computers in Human Behavior35 citations
Semantic Scholar
A Cross-Cultural and Cross-Media Comparison of Female Nudity in Advertising
H. Paek, Michelle R. Nelson
200735 citations
Semantic Scholar
Social Utility Theory: Guiding Labeling of VNRs as Ethical and Effective Public Relations
M. Wood, Michelle R. Nelson, Lucy Atkinson, Julie Lane
200834 citations
Semantic Scholar
Publicity as Covert Marketing? The Role of Persuasion Knowledge and Ethical Perceptions on Beliefs and Credibility in a Video News Release Story
Michelle R. Nelson, Jiwoo Park
201531 citations
Semantic Scholar
Research on Children and Advertising Then and Now: Challenges and Opportunities for Future Research
Michelle R. Nelson
2018Journal of Advertising28 citations Open access
Semantic Scholar
Female News Professionals in Local and National Broadcast News During the Buildup to the Iraq War
Cory L. Armstrong, M. Wood, Michelle R. Nelson
200625 citations
Semantic Scholar
Walk in my shoes: How perspective-taking and VR enhance telepresence and empathy in a public service announcement for people experiencing homelessness
Y. Wang, C. Chen, Michelle R. Nelson, Sela Sar
2022New Media & Society23 citations
Semantic Scholar
The Effects of Vertical Individualism on Status Consumer Orientations and Behaviors
Jing Zhang, Michelle R. Nelson
201623 citations
Semantic Scholar
Brand Placement in Emotional Scenes: Excitation Transfer or Direct Affect Transfer?
T. Mitchell, Michelle R. Nelson
201819 citations
Semantic Scholar
Knowledge Flows Between Advertising and Other Disciplines: A Social Exchange Perspective
Michelle R. Nelson, C. Ham, R. Ahn
201719 citations
Semantic Scholar
A Humanistic Approach to Understanding Child Consumer Socialization in US Homes
Lucy Atkinson, Michelle R. Nelson, Mark A. Rademacher
201519 citations
Semantic Scholar
Exploring the influence of media exposure and cultural values on Korean immigrants’ advertising evaluations
Seung-jun Moon, Michelle R. Nelson
200818 citations
Semantic Scholar
Food-focused media literacy for remotely acculturating adolescents and mothers: A randomized controlled trial of the “JUS Media? Programme”
Gail M. Ferguson, Julie M. Meeks Gardner, Michelle R. Nelson, C. Giray +5 more
2021Journal of Adolescent Health17 citations Open access
Semantic Scholar
Visual perceptions of snack packages among preschool children
Michelle R. Nelson, Brittany R. L. Duff, R. Ahn
201517 citations
Semantic Scholar
Consumer exposure to food and beverage advertising out of home: An exploratory case study in Jamaica
Michelle R. Nelson, R. Ahn, Gail M. Ferguson, Aliyah Anderson
202015 citations
Semantic Scholar
Food-Focused Advertising Literacy Can Increase Nutrition Knowledge in Elementary School Students.
Michelle R. Nelson, Dale P. Kehr
2016Journal of nutrition education and behavior15 citations
Semantic Scholar
Observations of food consumption in a daycare setting
R. Ahn, Michelle R. Nelson
201515 citations
Semantic Scholar
How Political Interest and Gender Influence Persuasion Knowledge, Political Information Seeking, and Support for Regulation of Political Advertising in Social Media
Michelle R. Nelson, C. Ham, E. Haley, Un-Chae Chung
2021Journal of Interactive Advertising14 citations
Semantic Scholar

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