How Attitudes Toward Product Categories Drive Individual Brand Attitudes and Choice
Steven S. Posavac, David M. Sanbonmatsu, Joon Young Seo, D. Iacobucci
201512 citations Open access
Semantic Scholar
Researcher profile · Semantic Scholar
Steven S. Posavac, David M. Sanbonmatsu, Joon Young Seo, D. Iacobucci
Steven S. Posavac, David M. Sanbonmatsu, Joon Young Seo, D. Iacobucci
Ayush Jain, Joon Young Seo, Karan Goel, Andrew Kuznetsov +2 more
Sohyeon Ahn, Joon Young Seo, Y. Jo, M. Retamales +2 more