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Ying-Tiong Ying · SciRah

Researcher profile · Semantic Scholar

Ying-Tiong Ying

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Ying-Tiong Ying — researcher profile on SciRah

h-index: 2
Works: 6
Citations: 38

Most-cited papers

Celebrity endorsers and social media influencers for leveraging consumer advocacy and relationship intentions – a multivariate mediation analysis
Abul Kalam, L. Chai, Ying-Tiong Ying
2023Marketing Intelligence & Planning23 citations
Semantic Scholar
Green Employee Empowerment and Green Physical Evidence: The Green Service Strategy to Enhance Firm Performance
Ying-Tiong Ying, S. Sondoh, O. Igau, G. Tanakinjal
201713 citations Open access
Semantic Scholar
Customer Loyalty Towards Green Cosmetics in Malaysia: A Golden Chance for Brands After Covid 19 Outbreak
J. Iqbal, Shamsul Kamariah, Bt. Abdullah, Ying-Tiong Ying
2 citations
Semantic Scholar
ANTHROPOMORPHISM AND REALISM OF VIRTUAL INFLUENCERS: CONSUMERS’ INTENTION TO PURCHASE LUXURY BRANDED PRODUCTS
Wei Chee Chong Athena, Ying-Tiong Ying, Cheah Isaac, Ching Seng Yap +1 more
2025Global Fashion Management Conference0 citations
Semantic Scholar
When The New Normal Is Not That New, Why Not Follow? Optimising e-Tourism and e-Marketplaces for Business Events
Ying-Tiong Ying, Yiee Chiu Suet Jamie
2022International Journal of Business Events and Legacies0 citations Open access
Semantic Scholar
The relationship of country-of-origin, consumer's attitudes and purchase intention: A study of automotive products in Kota Kinabalu
Ying-Tiong Ying
20130 citations
Semantic Scholar

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