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Bartosz W. Wojdynski · SciRah

Researcher profile · Semantic Scholar

Bartosz W. Wojdynski

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Bartosz W. Wojdynski — researcher profile on SciRah

h-index: 22
Works: 59
Citations: 2,358

Most-cited papers

Going Native: Effects of Disclosure Position and Language on the Recognition and Evaluation of Online Native Advertising
Bartosz W. Wojdynski, Nathaniel Evans
2016596 citations
Semantic Scholar
The Deceptiveness of Sponsored News Articles
Bartosz W. Wojdynski
2016176 citations
Semantic Scholar
Tracking users' visual attention and responses to personalized advertising based on task cognitive demand
H. Bang, Bartosz W. Wojdynski
2016Computers in Human Behavior164 citations
Semantic Scholar
The Covert Advertising Recognition and Effects (CARE) model: Processes of persuasion in native advertising and other masked formats
Bartosz W. Wojdynski, Nathaniel Evans
2020International Journal of Advertising151 citations
Semantic Scholar
The effects of disclosure format on native advertising recognition and audience perceptions of legacy and online news publishers
Michelle A. Amazeen, Bartosz W. Wojdynski
2020120 citations Open access
Semantic Scholar
Measuring Sponsorship Transparency in the Age of Native Advertising
Bartosz W. Wojdynski, Nathaniel Evans, M. Hoy
2018101 citations Open access
Semantic Scholar
How sponsorship transparency mitigates negative effects of advertising recognition
Nathaniel Evans, Bartosz W. Wojdynski, Mariea Grubbs Hoy
2018International Journal of Advertising99 citations
Semantic Scholar
Reducing Native Advertising Deception: Revisiting the Antecedents and Consequences of Persuasion Knowledge in Digital News Contexts
Michelle A. Amazeen, Bartosz W. Wojdynski
2018Mass Communication & Society90 citations
Semantic Scholar
Picture This: The Influence of Emotionally Valenced Images, On Attention, Selection, and Sharing of Social Media News
Kate Keib, Camila Espina, Yen-I Lee, Bartosz W. Wojdynski +2 more
201879 citations
Semantic Scholar
Native Advertising and the Future of Mass Communication
Bartosz W. Wojdynski, Guy J. Golan
201677 citations
Semantic Scholar
Building a Better Native Advertising Disclosure
Bartosz W. Wojdynski, H. Bang, Kate Keib, Brittany N. Jefferson +2 more
201773 citations
Semantic Scholar
How Brand Disclosure Timing and Brand Prominence Influence Consumer's Intention to Share Branded Entertainment Content
Dongwon Choi, H. Bang, Bartosz W. Wojdynski, Yen-I Lee +1 more
201870 citations
Semantic Scholar
Using immersive virtual reality to improve the beliefs and intentions of influenza vaccine avoidant 18-to-49-year-olds: Considerations, effects, and lessons learned.
Glen J. Nowak, Nathaniel Evans, Bartosz W. Wojdynski, Sun Joo Grace Ahn +4 more
2019Vaccine67 citations
Semantic Scholar
How the level of personalization affects the effectiveness of personalized ad messages: the moderating role of narcissism
H. Bang, Dongwon Choi, Bartosz W. Wojdynski, Yen-I Lee
2019International Journal of Advertising46 citations
Semantic Scholar
Distraction effects of contextual advertising on online news processing: an eye-tracking study
Bartosz W. Wojdynski, H. Bang
2016Behavior and Information Technology46 citations
Semantic Scholar
Getting a little too personal? Positive and negative effects of personalized advertising on online multitaskers
Jihoon Kim, Taeyeon Kim, Bartosz W. Wojdynski, Hyoyeun Jun
2022Telematics and informatics40 citations
Semantic Scholar
Disclosure-Driven Recognition of Native Advertising: A Test of Two Competing Mechanisms
E. V. van Reijmersdal, Eline Brussee, Nathaniel Evans, Bartosz W. Wojdynski
2023Journal of Interactive Advertising30 citations Open access
Semantic Scholar
An introduction to the special issue on native and covert advertising formats
Nathaniel Evans, Bartosz W. Wojdynski
202030 citations Open access
Semantic Scholar
Moody news: The impact of collective emotion ratings on online news consumers’ attitudes, memory, and behavioral intentions
J. Myrick, Bartosz W. Wojdynski
2016New Media & Society23 citations
Semantic Scholar
Affording Control: How Customization, Interactivity, and Navigability Affect Psychological Responses to Technology
S. Kalyanaraman, Bartosz W. Wojdynski
201523 citations
Semantic Scholar
Effects of “Meaningful” Entertainment on Altruistic Behavior: Investigating Potential Mediators
Erica Bailey, Bartosz W. Wojdynski
201523 citations
Semantic Scholar
Boys Earn, Girls Buy: Depictions of Materialism on US Children's Branded-Entertainment Websites
Christina V Malik, Bartosz W. Wojdynski
201423 citations
Semantic Scholar
Staying Alive: TV News Facebook Posts, Perceived Credibility, and Engagement Intent
Kate Keib, Bartosz W. Wojdynski
201820 citations
Semantic Scholar
Using an extended post-acceptance framework to examine consumer adoption of fintech
Jia Qi, Swarn Chatterjee, Sheri L. Worthy, Keith L. Herndon +1 more
2024International Journal of Bank Marketing19 citations
Semantic Scholar
Invisible transparency: Visual attention to disclosures and source recognition in Facebook political advertising
Matthew T. Binford, Bartosz W. Wojdynski, Yen-I Lee, Shuoya Sun +1 more
202018 citations
Semantic Scholar
The three dimensions of website navigability: Explication and effects
Bartosz W. Wojdynski, S. Kalyanaraman
2016J. Assoc. Inf. Sci. Technol.18 citations
Semantic Scholar
Interactive Data Graphics and Information Processing
Bartosz W. Wojdynski
2015J. Media Psychol. Theor. Methods Appl.18 citations
Semantic Scholar
Living at the Speed of Mobile: How Users Evaluate Social Media News Posts on Smartphones
Kate Keib, Bartosz W. Wojdynski, Camila Espina, Jennifer Malson +2 more
2021Communication Research17 citations
Semantic Scholar
Using Directional Cues in Immersive Journalism: The Impact on Information Processing, Narrative Transportation, Presence, News Attitudes, and Credibility
Ivanka Pjesivac, Bartosz W. Wojdynski, Matthew T. Binford, J. Kim +1 more
2021Digital Journalism16 citations
Semantic Scholar
Interactive Infographics' Effect on Elaboration in Agricultural Communication
Erin Burnett, Jessica A. Holt, Abigail Borron, Bartosz W. Wojdynski
2019Journal of Applied Communications16 citations Open access
Semantic Scholar
Misinformation or hard to tell? An eye-tracking study to investigate the effects of food crisis misinformation on social media engagement
Yen-I. Lee, Di Mu, Ying-Chia Hsu, Bartosz W. Wojdynski +1 more
2024Public Relations Review13 citations
Semantic Scholar
How Multitasking during Video Content Decreases Ad Effectiveness: The Roles of Task Relevance, Video Involvement, and Visual Attention
Shuoya Sun, Bartosz W. Wojdynski, Matthew T. Binford, C. Ramachandran
2021Journal of Promotion Management10 citations
Semantic Scholar
Looks Real, or Really Fake? Warnings, Visual Attention and Detection of False News Articles
Bartosz W. Wojdynski, Matthew T. Binford, Brittany N. Jefferson
2019Open Information Science9 citations Open access
Semantic Scholar
Image Framing, Emoticons, and Sharing Intention for Health-Related Posts on Facebook
Yen-I Lee, Bartosz W. Wojdynski, Kate Keib, Brittany N. Jefferson +2 more
2021Cyberpsychology, Behavior, and Social Networking7 citations
Semantic Scholar
Designing for Trust: How Online News Consumers View and Interpret Informational Transparency Boxes
Charlotte N. Varnum, Bartosz W. Wojdynski, Matt Binford, J. Duncan
2024Digital Journalism6 citations
Semantic Scholar
Mortality Salience Effects on Selective Exposure and Web Browsing Behavior
Robert G. Magee, Bartosz W. Wojdynski
2012Cyberpsychology, Behavior, and Social Networking6 citations
Semantic Scholar
What Kind of Media, and When? Public Opinion about Press Coverage of Politicians' Private Lives
Bartosz W. Wojdynski, D. Riffe
20116 citations
Semantic Scholar
Television Infographics as Orienting Response: An Eye-Tracking Study of the Role of Visuospatial Attention in Processing of Television News
Ivanka Pjesivac, Bartosz W. Wojdynski, Nick Geidner
2021Electronic News4 citations
Semantic Scholar
Advertorials and Native Advertising
Bartosz W. Wojdynski
2019The International Encyclopedia of Journalism Studies4 citations
Semantic Scholar
Native Advertising
Bartosz W. Wojdynski
2019Oxford Research Encyclopedia of Communication2 citations
Semantic Scholar
Games and Quizzes in Online Journalism: Reaching Users via Interactivity and Customization
Bartosz W. Wojdynski
20162 citations
Semantic Scholar
Manipulating and Measuring Involvement in Mass Communication Research, 1990-2009
Bartosz W. Wojdynski, F. Carpentier
20142 citations
Semantic Scholar
Parsing the Effects of Website Interactivity and Navigability
Bartosz W. Wojdynski, S. Kalyanaraman
20122 citations
Semantic Scholar
Text Remains Most Useful Format for Online News Sites
Bartosz W. Wojdynski
20151 citations
Semantic Scholar
Often Mentioned, Hardly Measured: Explicating and Measuring Web Site Navigability
Bartosz W. Wojdynski, S. Kalyanaraman
20121 citations
Semantic Scholar
Parsing the effects of web interactivity and navigability on information processing
Bartosz W. Wojdynski
20111 citations
Semantic Scholar
Multimedia framing in U.S. newspapers' online coverage of the Iraq War
Bartosz W. Wojdynski
20081 citations
Semantic Scholar
Scrolling for the Truth: Source Factors, Persuasion, and a Test of Misinformation Interventions on TikTok
Brittany N. Shivers Weinstein, Bartosz W. Wojdynski
2026Social Media + Society0 citations Open access
Semantic Scholar
They’ve got the look? Understanding factors underlying Gen-Z’s visual attention to gender non-conformity in fashion advertising
Glenna L. Read, Bartosz W. Wojdynski, Yen-I Lee, Robert F. Potter
2025Young Consumers0 citations
Semantic Scholar
Games and Quizzes in Online Journalism
Bartosz W. Wojdynski
2019Journalism and Ethics0 citations
Semantic Scholar

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