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Bart J. Bronnenberg · SciRah

Researcher profile · Semantic Scholar

Bart J. Bronnenberg

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Bart J. Bronnenberg — researcher profile on SciRah

h-index: 34
Works: 98
Citations: 6,423

Most-cited papers

Exploring the implications of the internet for consumer marketing
Robert A. Peterson, S. Balasubramanian, Bart J. Bronnenberg
19971,600 citations
Semantic Scholar
Database Paper - The IRI Marketing Data Set
Bart J. Bronnenberg, Michael W. Kruger, C. Mela
2008Marketing science (Providence, R.I.)433 citations
Semantic Scholar
NBER WORKING PAPER SERIES THE EVOLUTION OF BRAND PREFERENCES: EVIDENCE FROM CONSUMER MIGRATION
Bart J. Bronnenberg, Jean-Pierre H. Dube, M. Gentzkow
2010308 citations
Semantic Scholar
Online Demand Under Limited Consumer Search
Jun B. Kim, Paulo Albuquerque, Bart J. Bronnenberg
2010Marketing science (Providence, R.I.)308 citations Open access
Semantic Scholar
Changing Their Tune: How Consumers' Adoption of Online Streaming Affects Music Consumption and Discovery
H. Datta, George Knox, Bart J. Bronnenberg
2017Marketing science (Providence, R.I.)271 citations Open access
Semantic Scholar
A Spatiotemporal Analysis of the Global Diffusion of ISO 9000 and ISO 14000 Certification
Paulo Albuquerque, Bart J. Bronnenberg, C. Corbett
2007Management Sciences218 citations
Semantic Scholar
Limited Choice Sets, Local Price Response, and Implied Measures of Price Competition
Bart J. Bronnenberg, Wilfried R. Vanhonacker
1996211 citations
Semantic Scholar
Asymmetric Promotion Effects and Brand Positioning
Bart J. Bronnenberg, Luc Wathieu
1996209 citations
Semantic Scholar
The Emergence of Market Structure in New Repeat-Purchase Categories: The Interplay of Market Share and Retailer Distribution
Bart J. Bronnenberg, V. Mahajan, Wilfried R. Vanhonacker
2000194 citations Open access
Semantic Scholar
Do Pharmacists Buy Bayer? Informed Shoppers and the Brand Premium
Bart J. Bronnenberg, Jean-Pierre H. Dube, M. Gentzkow, Jesse M. Shapiro
2015182 citations Open access
Semantic Scholar
Advertising versus pay-per-view in electronic media
A. Prasad, V. Mahajan, Bart J. Bronnenberg
2003151 citations
Semantic Scholar
Retrieving Unobserved Consideration Sets from Household Panel Data
E. van Nierop, Bart J. Bronnenberg, R. Paap, M. Wedel +1 more
2005148 citations Open access
Semantic Scholar
Unobserved Retailer Behavior in Multimarket Data: Joint Spatial Dependence in Market Shares and Promotion Variables
Bart J. Bronnenberg, V. Mahajan
2001142 citations
Semantic Scholar
Zooming In on Choice: How Do Consumers Search for Cameras Online?
Bart J. Bronnenberg, Jun B. Kim, C. Mela
2016Marketing science (Providence, R.I.)132 citations Open access
Semantic Scholar
Brand History, Geography, and the Persistence of Brand Shares
Bart J. Bronnenberg, S. Dhar, Jean-Pierre H. Dube
2009Journal of Political Economy128 citations Open access
Semantic Scholar
Spatial Models in Marketing
Eric T. Bradlow, Bart J. Bronnenberg, Gary J. Russell, Neeraj Arora +6 more
2005127 citations
Semantic Scholar
Consumer Packaged Goods in the United States: National Brands, Local Branding:
Bart J. Bronnenberg, S. Dhar, Jean-Pierre H. Dube
2007121 citations
Semantic Scholar
Market Roll-Out and Retailer Adoption for New Brands
Bart J. Bronnenberg, C. Mela
2004102 citations
Semantic Scholar
Using Multimarket Data to Predict Brand Performance in Markets for Which No or Poor Data Exist
Bart J. Bronnenberg, C. Sismeiro
200283 citations Open access
Semantic Scholar
Do Digital Video Recorders Influence Sales?
Bart J. Bronnenberg, Jean-Pierre H. Dube, C. Mela
201079 citations
Semantic Scholar
An Empirical Analysis of Assortment Similarities Across U.S. Supermarkets
Minha Hwang, Bart J. Bronnenberg, R. Thomadsen
2010Marketing science (Providence, R.I.)72 citations Open access
Semantic Scholar
Measuring the Impact of Negative Demand Shocks on Car Dealer Networks
Paulo Albuquerque, Bart J. Bronnenberg
2012Marketing science (Providence, R.I.)68 citations Open access
Semantic Scholar
The Probit Choice Model Under Sequential Search with an Application to Online Retailing
Jun B. Kim, Paulo Albuquerque, Bart J. Bronnenberg
2017Management Sciences67 citations
Semantic Scholar
Adolescence and the Path to Maturity in Global Retail
Bart J. Bronnenberg, Paul B. Ellickson
201565 citations Open access
Semantic Scholar
Product Entry Timing in Dual Distribution Channels: The Case of the Movie Industry
A. Prasad, Bart J. Bronnenberg, V. Mahajan
200464 citations Open access
Semantic Scholar
Advertising Frequency Decisions in a Discrete Markov Process under a Budget Constraint
Bart J. Bronnenberg
199860 citations
Semantic Scholar
Structural Applications of the Discrete Choice Model
Jean-Pierre H. Dube, P. Chintagunta, Amil Petrin, Bart J. Bronnenberg +5 more
200255 citations
Semantic Scholar
Structural Modeling and Policy Simulation
Bart J. Bronnenberg, Peter E. Rossi, Naufel J. Vilcassim
200552 citations
Semantic Scholar
Estimating Demand Heterogeneity Using Aggregated Data: An Application to the Frozen Pizza Category
Paulo Albuquerque, Bart J. Bronnenberg
2009Marketing science (Providence, R.I.)46 citations
Semantic Scholar
Consumer Misinformation and the Brand Premium: A Private Label Blind Taste Test
Bart J. Bronnenberg, Jean-Pierre H. Dube, Robert E. Sanders
2018Marketing science (Providence, R.I.)42 citations Open access
Semantic Scholar
The formation of consumer brand preferences
Bart J. Bronnenberg, Jean-Pierre H. Dube
201742 citations Open access
Semantic Scholar
The emergence of market structure in new repeat-purchase categories : a dynamic approach and an empirical application
Bart J. Bronnenberg, V. Mahajan, Wilfried R. Vanhonacker
199837 citations
Semantic Scholar
The asymmetric effect of discount retraction on subsequent choice
Luc Wathieu, A. Muthukrishnan, Bart J. Bronnenberg
200436 citations
Semantic Scholar
Do Pharmacists Buy Bayer? Sophisticated Shoppers and the Brand Premium
Bart J. Bronnenberg, Jean-Pierre H. Dube, M. Gentzkow, Jesse M. Shapiro
201335 citations
Semantic Scholar
The Periodicity of Pricing
Bart J. Bronnenberg, C. Mela, W. Boulding
200633 citations
Semantic Scholar
The provision of convenience and variety by the market
Bart J. Bronnenberg
201532 citations Open access
Semantic Scholar
Rejoinder for spatial models in marketing research and practice
Bart J. Bronnenberg
200529 citations
Semantic Scholar
Marketing Investment and Intangible Brand Capital
Bart J. Bronnenberg, Jean-Pierre H. Dube, Chad Syverson
2022Journal of Economic Perspectives26 citations Open access
Semantic Scholar
The impact of marketing policy on promotional price elasticities and baseline sales
Michael J. Zenor, Bart J. Bronnenberg, L. McAlister
199826 citations
Semantic Scholar
Comment on "Frontiers: Spilling the Beans on Political Consumerism: Do Social Media Boycotts and Buycotts Translate to Real Sales Impact?"
Bart J. Bronnenberg, Jean-Pierre H. Dube
2023Marketing science (Providence, R.I.)25 citations
Semantic Scholar
The Evolution of Brand Preferences: Evidence from Consumer Migration
Bart J. Bronnenberg, Jean-Pierre H. Dubé, M. Gentzkow
201225 citations Open access
Semantic Scholar
How push messaging impacts consumer spending and reward redemption in store-loyalty programs
S. Bies, Bart J. Bronnenberg, E. Gijsbrechts
202124 citations Open access
Semantic Scholar
How Do Nutritional Warning Labels Affect Prices?
Max J. Pachali, Marco J. W. Kotschedoff, Arjen van Lin, Bart J. Bronnenberg +1 more
2022Journal of Marketing Research23 citations Open access
Semantic Scholar
Endogenous sunk costs and the geographic differences in the market structures of CPG categories
Bart J. Bronnenberg, S. Dhar, Jean-Pierre H. Dube
201123 citations Open access
Semantic Scholar
Risk Perception in the Short Run and in the Long Run
Jamil Baz, Eric Briys, Bart J. Bronnenberg, M. Cohen +5 more
199923 citations
Semantic Scholar
Consumer Transportation Costs and the Value of E-Commerce: Evidence from the Dutch Apparel Industry
Yufeng Huang, Bart J. Bronnenberg
2022Marketing science (Providence, R.I.)21 citations
Semantic Scholar
Millennials and the Takeoff of Craft Brands: Preference Formation in the U.S. Beer Industry
Bart J. Bronnenberg, Jean-Pierre H. Dube, Joonhwi Joo
2021Marketing science (Providence, R.I.)20 citations Open access
Semantic Scholar
The Economics of Brands and Branding
Bart J. Bronnenberg, Jean-Pierre H. Dube, Sridhar Moorthy
201820 citations
Semantic Scholar
Pennies for Your Thoughts: Costly Product Consideration and Purchase Quantity Thresholds
Yufeng Huang, Bart J. Bronnenberg
2015Marketing science (Providence, R.I.)20 citations Open access
Semantic Scholar
Measuring long-run marketing effects and their implications for long-run marketing decisions
Bart J. Bronnenberg, Jean-Pierre H. Dube, C. Mela, Paulo Albuquerque +6 more
200820 citations
Semantic Scholar

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Jean-Pierre H. Dube×15
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Paulo Albuquerque×6
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