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Parthasarathy Krishnamurthy · SciRah

Researcher profile · Semantic Scholar

Parthasarathy Krishnamurthy

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Parthasarathy Krishnamurthy — researcher profile on SciRah

h-index: 20
Works: 55
Citations: 1,805

Most-cited papers

Attribute Framing and Goal Framing Effects in Health Decisions.
Parthasarathy Krishnamurthy, Patrick Carter, Edward A. Blair
2001Organizational Behavior and Human Decision Processes216 citations
Semantic Scholar
An 8-Week Self-Administered At-Home Behavioral Skills-Based Virtual Reality Program for Chronic Low Back Pain: Double-Blind, Randomized, Placebo-Controlled Trial Conducted During COVID-19
Laura M. Garcia, B. Birckhead, Parthasarathy Krishnamurthy, Josh Sackman +5 more
2020Journal of Medical Internet Research211 citations Open access
Semantic Scholar
Retrospection versus Anticipation: The Role of the Ad under Retrospective and Anticipatory Self-Referencing
Parthasarathy Krishnamurthy, Mita Sujan
1999157 citations
Semantic Scholar
Preferences for Colorectal Cancer Screening Among Racially/Ethnically Diverse Primary Care Patients
S. Hawley, R. Volk, Parthasarathy Krishnamurthy, Maria L. Jibaja-Weiss +2 more
2008Medical Care155 citations
Semantic Scholar
Self-Administered Skills-Based Virtual Reality Intervention for Chronic Pain: Randomized Controlled Pilot Study
B. Darnall, Parthasarathy Krishnamurthy, J. Tsuei, J. D. Minor
2020JMIR Formative Research142 citations Open access
Semantic Scholar
That's What I Thought I Wanted? Miswanting and Regret for a Standard Good in a Mass-Customized World
Niladri B. Syam, Parthasarathy Krishnamurthy, J. Hess
2008Marketing science (Providence, R.I.)110 citations
Semantic Scholar
Counterfactual Thinking and Advertising Responses
Parthasarathy Krishnamurthy, Anuradha Sivaraman
200285 citations
Semantic Scholar
Resisting That Triple-Chocolate Cake: Mental Budgets and Self-Control
Parthasarathy Krishnamurthy, Sonja Prokopec
201082 citations
Semantic Scholar
“My Surgical Success”: Effect of a Digital Behavioral Pain Medicine Intervention on Time to Opioid Cessation After Breast Cancer Surgery—A Pilot Randomized Controlled Clinical Trial
B. Darnall, M. Ziadni, Parthasarathy Krishnamurthy, P. Flood +4 more
2019Pain medicine (Malden, Mass.)80 citations Open access
Semantic Scholar
Efficacy of a Single-Session “Empowered Relief” Zoom-Delivered Group Intervention for Chronic Pain: Randomized Controlled Trial Conducted During the COVID-19 Pandemic
M. Ziadni, Lluvia Gonzalez-Castro, Steven R. Anderson, Parthasarathy Krishnamurthy +1 more
2021Journal of Medical Internet Research55 citations Open access
Semantic Scholar
Three-month follow-up results of a double-blind, randomized placebo-controlled trial of 8-week self-administered at-home behavioral skills-based virtual reality (VR) for chronic low back pain.
Laura M. Garcia, B. Birckhead, Parthasarathy Krishnamurthy, Ian G. Mackey +5 more
2021Journal of Pain51 citations Open access
Semantic Scholar
Acute postcesarean pain is associated with in-hospital exclusive breastfeeding, length of stay and post-partum depression.
R. Babazade, R. Vadhera, Parthasarathy Krishnamurthy, Ashwin Varma +3 more
2019Journal of clinical anesthesia41 citations
Semantic Scholar
The Impact of Service-Time Uncertainty and Anticipated Congestion on Customers' Waiting-Time Decisions
Piyush Kumar, Parthasarathy Krishnamurthy
200841 citations
Semantic Scholar
Attribute Conflict in Consumer Decision Making: The Role of Task Compatibility
A. Nagpal, Parthasarathy Krishnamurthy
200840 citations
Semantic Scholar
Durability of the Treatment Effects of an 8-Week Self-administered Home-Based Virtual Reality Program for Chronic Low Back Pain: 6-Month Follow-up Study of a Randomized Clinical Trial
Laura M. Garcia, B. Birckhead, Parthasarathy Krishnamurthy, Ian G. Mackey +7 more
2022Journal of Medical Internet Research38 citations Open access
Semantic Scholar
Efficacy of motivational-interviewing and guided opioid tapering support for patients undergoing orthopedic surgery (MI-Opioid Taper): A prospective, assessor-blind, randomized controlled pilot trial
Jennifer M. Hah, Jodie Trafton, B. Narasimhan, Parthasarathy Krishnamurthy +8 more
2020EClinicalMedicine37 citations Open access
Semantic Scholar
In-home virtual reality program for chronic low back pain: durability of a randomized, placebo-controlled clinical trial to 18 months post-treatment
T. Maddox, Heidy Garcia, Kelsey Ffrench, Roselani Maddox +12 more
2022Regional anesthesia and pain medicine32 citations Open access
Semantic Scholar
Self-Other Discrepancies in Waiting Time Decisions
Parthasarathy Krishnamurthy, Piyush Kumar
200228 citations
Semantic Scholar
Durable chronic low back pain reductions up to 24 months after treatment for an accessible, 8-week, in-home behavioral skills–based virtual reality program: a randomized controlled trial
T. Maddox, C. Sparks, Liesl Oldstone, Roselani Maddox +12 more
2023Pain medicine (Malden, Mass.)27 citations Open access
Semantic Scholar
The Role of Cost and Response-efficacy in Persuasiveness of Health Recommendations
M. Cismaru, A. Nagpal, Parthasarathy Krishnamurthy
2009Journal of Health Psychology22 citations
Semantic Scholar
Self-Administered Behavioral Skills–Based At-Home Virtual Reality Therapy for Chronic Low Back Pain: Protocol for a Randomized Controlled Trial
Laura M. Garcia, B. Darnall, Parthasarathy Krishnamurthy, Ian G. Mackey +4 more
2020JMIR Research Protocols18 citations Open access
Semantic Scholar
Assessing the Impact of Peer Educator Outreach on the Likelihood and Acceleration of Clinic Utilization among Sex Workers
Parthasarathy Krishnamurthy, Sam K. Hui, N. Shivkumar, C. Gowda +1 more
2016PLoS ONE16 citations Open access
Semantic Scholar
Improving agreement of ASA physical status class between pre-anesthesia screening and day of surgery by adding institutional-specific and ASA-approved examples: a quality improvement project
A. Abouleish, Sandhya R. Vinta, Sarah M Shabot, N. Patel +3 more
2020Perioperative Medicine15 citations Open access
Semantic Scholar
Survival modeling of discontinuation from psychotherapy: a consumer decision-making perspective.
Parthasarathy Krishnamurthy, Adwait Khare, Suzanne C Klenck, Peter J. Norton
2015Journal of Clinical Psychology15 citations
Semantic Scholar
Patient-centered prescription opioid tapering in community outpatients with chronic pain: 2- to 3-year follow-up in a subset of patients
M. Ziadni, Abby L. Chen, Parthasarathy Krishnamurthy, P. Flood +2 more
2020PAIN Reports13 citations Open access
Semantic Scholar
Psychometric validation of the reconstructed version of the assessment of reasoning tool
S. Thammasitboon, M. Sur, J. Rencic, Gurpreet Dhaliwal +3 more
2020Medical Teacher12 citations
Semantic Scholar
Making choices under conflict: The impact of decision frames
Parthasarathy Krishnamurthy, A. Nagpal
201010 citations
Semantic Scholar
Understanding the Effectiveness of Peer Educator Outreach on Reducing Sexually Transmitted Infections: The Role of Prevention vs. Early Detection
Sam K. Hui, Parthasarathy Krishnamurthy, Shiv Kumar, Hareesha B. Siddegowda +1 more
2020Marketing science (Providence, R.I.)8 citations
Semantic Scholar
The Impact of Goal Framing on the Choose-Reject Discrepancy
Parthasarathy Krishnamurthy, A. Nagpal
20088 citations
Semantic Scholar
Impact of Urine Drug Screening on No Shows and Dropouts among Chronic Pain Patients: A Propensity-Matched Cohort Study.
Parthasarathy Krishnamurthy, G. Ranganathan, C. Williams, G. Doulatram
2016Pain Physician6 citations
Semantic Scholar
Self-Referencing: an Examination of Antecedents, Consequences, and Role in Message Processing
Jennifer Edson Escalas, Parthasarathy Krishnamurthy
19956 citations
Semantic Scholar
Correction: Durability of the Treatment Effects of an 8-Week Self-administered Home-Based Virtual Reality Program for Chronic Low Back Pain: 6-Month Follow-up Study of a Randomized Clinical Trial
Laura M. Garcia, B. Birckhead, Parthasarathy Krishnamurthy, Ian G. Mackey +7 more
2022Journal of Medical Internet Research4 citations Open access
Semantic Scholar
Isolating red flags to enhance diagnosis (I-RED): An experimental vignette study.
Corey A. Chartan, Hardeep Singh, Parthasarathy Krishnamurthy, M. Sur +4 more
2019International Journal for Quality in Health Care4 citations
Semantic Scholar
Drivers of vaccine hesitancy among vulnerable populations in India: a cross-sectional multi-state study
Parthasarathy Krishnamurthy, Michael S. Mulvey, K. Gowda, Meghna Singh +8 more
2023Frontiers in Public Health3 citations Open access
Semantic Scholar
Correction: Self-Administered Behavioral Skills-Based At-Home Virtual Reality Therapy for Chronic Low Back Pain: Protocol for a Randomized Controlled Trial
Laura M. Garcia, B. Darnall, Parthasarathy Krishnamurthy, Ian G. Mackey +4 more
2021JMIR Research Protocols3 citations Open access
Semantic Scholar
Not all missed opportunities cast the same shadow: Voluntary inaction reduces the “sting” of missed sales promotions
Weixing Ford, Demetra Andrews, Anuradha Sivaraman, Parthasarathy Krishnamurthy
20193 citations
Semantic Scholar
Selling in the Digital Age
Michael Ahearne, Zachary R. Hall, Parthasarathy Krishnamurthy, Mohsen Pourmasoudi
2019Social Science Research Network3 citations
Semantic Scholar
Developing a Preference Assessment Tool for Use among Minority and Low Literacy Primary Care Patients
S. Hawley, Maria L. Jibaja-Weiss, Parthasarathy Krishnamurthy, S. Vernon +2 more
20073 citations
Semantic Scholar
A provider-cost/patron-effort schema for classifying products
M. Hyman, Varinder M. Sharma, Parthasarathy Krishnamurthy
19953 citations
Semantic Scholar
ID: 207542 Durable Chronic Low Back Pain Relief by RelieVRx, an at-Home Virtual Reality Program, 18 months Post-Treatment
David Okhotin, T. Maddox, Charisse Y. Sparks, Liesl Oldstone +12 more
2023Neuromodulation (Malden, Mass.)2 citations
Semantic Scholar
The impact of the information revolution on the classical sales model
Mohsen Pourmasoudi, Michael Ahearne, Zachary R. Hall, Parthasarathy Krishnamurthy
2022Journal of Personal Selling & Sales Management2 citations
Semantic Scholar
Durability of Treatment Effects for a Randomized Placebo-Controlled Trial of 8-Week Self-Administered At-Home Behavioral Skills-Based Virtual Reality for Chronic Low Back Pain: Six-Month Follow-Up
Laura M. Garcia, B. Birckhead, Parthasarathy Krishnamurthy, Ian G. Mackey +7 more
2022Social Science Research Network2 citations Open access
Semantic Scholar
Sensitivity and specificity of SOAPP-SF questionnaire for predicting aberrant urine drug screen
Adam Romman, G. Doulatram, Neil Doctor, Parthasarathy Krishnamurthy
2020Regional anesthesia and pain medicine2 citations
Semantic Scholar
COVID-19 Vaccine Framing and Acceptance Among Adults Who Are Vaccine Hesitant
Parthasarathy Krishnamurthy, Ye Hu
2026JAMA Network Open1 citations Open access
Semantic Scholar
An 8-Week Self-Administered At-Home Behavioral Skills-Based Virtual Reality Program for Chronic Low Back Pain: Double-Blind, Randomized, Placebo-Controlled Trial Conducted During COVID-19 (Preprint)
Beth D. Darnall, Laura M. Garcia, B. Birckhead, Parthasarathy Krishnamurthy +4 more
20201 citations Open access
Semantic Scholar
Self-Administered Skills-Based Virtual Reality Intervention for Chronic Pain: Randomized Controlled Pilot Study (Preprint)
B. Darnall, Parthasarathy Krishnamurthy, J. Tsuei, J. D. Minor
20191 citations Open access
Semantic Scholar
Self-Administered Behavioral Skills–Based At-Home Virtual Reality Therapy for Chronic Low Back Pain: Protocol for a Randomized Controlled Trial (Preprint)
Laura M. Garcia, Beth D. Darnall, Parthasarathy Krishnamurthy, Ian G. Mackey +4 more
20200 citations Open access
Semantic Scholar
Prospective Evaluation Impact of Urine Drug Screening on No Shows and Dropouts among Chronic Pain Patients : A Propensity-Matched Cohort Study
Parthasarathy Krishnamurthy, G. Ranganathan, C. Williams, G. Doulatram
20160 citations
Semantic Scholar
The Effect of Counterfactual Thinking On Behavioral Intentions: The Role of Goal Strength
A. Sivaraman, Parthasarathy Krishnamurthy
20150 citations
Semantic Scholar
Shopping Online: The Role of Attribute-Benefit Mapping Information
S. Sundaram, Parthasarathy Krishnamurthy, Edward A. Blair
20150 citations
Semantic Scholar

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