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Pedro Mir-Bernal · SciRah

Researcher profile · Semantic Scholar

Pedro Mir-Bernal

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Pedro Mir-Bernal — researcher profile on SciRah

h-index: 6
Works: 26
Citations: 157

Most-cited papers

Social Media Influence on Consumer Behavior: The Case of Mobile Telephony Manufacturers
J. Fondevila-Gascón, M. Polo-López, Josep Rom-Rodríguez, Pedro Mir-Bernal
2020Sustainability38 citations Open access
Semantic Scholar
How to Communicate Sustainability: From the Corporate Web to E-Commerce. The Case of the Fashion Industry
P. Sanmiguel, Silvia Pérez-Bou, Teresa Sádaba, Pedro Mir-Bernal
2021Sustainability34 citations Open access
Semantic Scholar
The role of e-commerce in the internationalization of Spanish luxury fashion multi-brand retailers
Pedro Mir-Bernal, S. Guercini, Teresa Sádaba
201821 citations
Semantic Scholar
Gifts as conduits in choice overload environments
Niki Papadopoulou, Karine Raïes, Pedro Mir-Bernal, A. Woodside
2019Psychology & Marketing14 citations
Semantic Scholar
Uses of WhatsApp in the Spanish university student. Pros and cons
J. Fondevila-Gascón, J. Marqués-Pascual, Pedro Mir-Bernal, M. Polo-López
201912 citations Open access
Semantic Scholar
Who’s asking? Social platform and research sponsors’ identity biases in guests’ hospitality experience-reviews: a case study of Spanish hotels
A. Woodside, Pedro Mir-Bernal, Teresa Sádaba Garraza, Patricia San Miguel
2023Journal of Hospitality Marketing & Management8 citations
Semantic Scholar
Surfing the Waves of New Marketing in Luxury Fashion: The Case of Online Multi-brand Retailers
S. Guercini, M. Milanesi, Pedro Mir-Bernal, A. Runfola
20208 citations
Semantic Scholar
HbbTV history and educational possibilities: Teaching options in times of the internet
J. Fondevila-Gascón, C. Sergi, Pedro Mir-Bernal, Marta Carreras-Alcalde +1 more
20156 citations
Semantic Scholar
Inducing omni-temporality: product heritage appropriation in corporate heritage brand construction
Pedro Mir-Bernal, F. Pecot, Bradford T. Hudson, V. Barnier
2023Journal of Brand Management5 citations Open access
Semantic Scholar
FACEBOOK IN THE UNIVERSITY ENVIRONMENT: TO WHAT EXTENT DO STUDENTS MAKE USE OF SOCIAL NETWORKING SITES AND INSTANT MESSAGING APPLICATIONS FOR UNIVERSITY-RELATED WORK AND STUDYING?
J. Fondevila-Gascón, Pedro Mir-Bernal, Javier L. Crespo, Marta Carreras-Alcalde +1 more
20175 citations Open access
Semantic Scholar
E-commerce, physical stores and new technologies in the evolution of fashion retail business models
Simone Guercini, Teresa Sádaba, Pedro Mir-Bernal
2026Journal of Fashion Marketing and Management4 citations Open access
Semantic Scholar
How democracy and authoritarianism impact nations’ QOL and happiness: Applying complexity theory tenets in building and testing case-based models
A. Woodside, Pedro Mir-Bernal, Teresa Sádaba
2023Journal of Innovation & Knowledge4 citations Open access
Semantic Scholar
Semantic Fields to Improve Business: the hotels case
J. Fondevila-Gascón, Pedro Mir-Bernal, Elena Puiggròs-Román, Mònica Muñoz-González +8 more
20163 citations Open access
Semantic Scholar
Social media and tourism: case study in Catalonia
J. Fondevila-Gascón, Pedro Mir-Bernal, Mónica Muñoz, Gaspar Berbel
20163 citations Open access
Semantic Scholar
Business Tourist Segment: Empirical Analysis in Spain about the Influence of Social Media and Smartphone in Reservations for Hotels
J. Fondevila-Gascón, Gaspar Berbel, Mònica Muñoz-González, Pedro Mir-Bernal +6 more
20163 citations Open access
Semantic Scholar
La introducción de Facebook en el aula universitaria en España: la percepción del estudiante / The Introduction of Facebook in the University Classroom in Spain: Student Perception
Joan Francesc Fondevila Gascón, Pedro Mir-Bernal, J. L. Crespo, Eva Santana López +2 more
2015Revista Latinoamericana de Tecnología Educativa3 citations Open access
Semantic Scholar
Internal Branding Processes in a Fashion Organization: Turning Employees into Brand Ambassadors
Enrique Murillo, Teresa Sádaba, Pedro Mir-Bernal, Antonia Terán-Bustamante +1 more
2024Mercados y Negocios2 citations Open access
Semantic Scholar
Cinematic blueprint on Social Media: A comparative analysis
J. Fondevila-Gascón, Pedro Mir-Bernal, Almudena Barrientos-Báez, Marc Perelló-Sobrepere
20212 citations Open access
Semantic Scholar
Brand Reputation in the Facebook Era: The Impact of User Generated Content in Brand Reputation Management Brand Reputation in the Facebook Era
Pedro Mir-Bernal
20172 citations
Semantic Scholar
The invisible power of technologies in luxury and role of consumers’ individual differences: The Paradox of Technological Sophistication
Andrea Sestino, Pedro Mir-Bernal, Teresa Sádaba, Simone Guercini
2026Journal of Retailing and Consumer Services1 citations
Semantic Scholar
Fashion empowering women: Sterotypes in the TV dramedy series House of Cards, Suits and Emily in Paris
Teresa Sádaba, Carmen Azpurgua, Pedro Mir-Bernal, P. Sanmiguel
2023Journal of Global Fashion Marketing1 citations
Semantic Scholar
Engage employees to engage customers: The role of the internal branding in fashion in retail
J. Fondevila-Gascón, Pedro Mir-Bernal, Sanmiguel Patricia, Teresa Sádaba-Garraza +1 more
2022Cuadernos del Centro de Estudios de Diseño y Comunicación1 citations Open access
Semantic Scholar
WHATSAPP AND UNIVERSITY: IMPACTS ON ACADEMIC PERFORMANCE
J. Fondevila-Gascón, Giorgia Miotto, M. Polo-López, Pedro Mir-Bernal
20181 citations
Semantic Scholar
Service Shitshows Delivery Prevention: Live-Action Role-Playing (LARP) Bad Service
A. Woodside, R. de Villiers, Pedro Mir-Bernal
2026Journal of Management Policies and Practices0 citations Open access
Semantic Scholar
Between Commitment and Practice—Sustainability Attitudes and Behaviors in Spain—A Mixed-Methods Study
Marc Compte-Pujol, J. Fondevila-Gascón, Pedro Mir-Bernal, Jesús Cabero-Fuertes
2026Sustainability0 citations Open access
Semantic Scholar
SHIT-SHOW SERVICE FAILURE PREVENTION: LARP EXPERIENCE-TRAINING IN DELIVERING BAD SERVICE
Arch G. Woodside, R. de Villiers, Pedro Mir-Bernal
2025INTED Proceedings0 citations
Semantic Scholar
Interactivity in Social Media: A Comparison in the Movie Studios Sector
J. Fondevila-Gascón, Pedro Mir-Bernal, Marc Perelló-Sobrepere, M. Polo-López
20210 citations
Semantic Scholar
Prospective analysis of the advertising sector: reality and trends
Eva Santana-López, Jordi Botey-López, Nina Surinyac-Carandell, Pedro Mir-Bernal
20200 citations Open access
Semantic Scholar
Ultimate Broadening of the Concept of Marketing: B-to-O-to-C Training Service Professionals Not to Inadvertently Kill Their Clients
A. Woodside, Pedro Mir-Bernal
20200 citations
Semantic Scholar
Brand Reputation in the Facebook Era
Pedro Mir-Bernal
2019Brand Culture and Identity0 citations
Semantic Scholar
LEARNING ADVERTISING AND PUBLIC RELATIONS: A METHODOLOGICAL CASE STUDY IN CATALONIA
J. Fondevila-Gascón, Eva Santana-López, Josep Rom-Rodríguez, Pedro Mir-Bernal +1 more
20160 citations
Semantic Scholar
EVALUATION OF VOICE THROUGH DIGITAL MEDIA: IMPACT ON EDUCATION AND PERFORMANCES
J. Fondevila-Gascón, J. Casas, Pedro Mir-Bernal, Eva Santana-López +2 more
20160 citations
Semantic Scholar

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Josep Rom-Rodríguez×5
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