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Carol M. Megehee · SciRah

Researcher profile · Semantic Scholar

Carol M. Megehee

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Carol M. Megehee — researcher profile on SciRah

h-index: 18
Works: 40
Citations: 1,126

Most-cited papers

Fashion marketing of luxury brands: Recent research issues and contributions
E. Ko, Carol M. Megehee
2012158 citations
Semantic Scholar
Creating visual narrative art for decoding stories that consumers and brands tell
Carol M. Megehee, A. Woodside
201098 citations
Semantic Scholar
Social benefits of brand logos in presentation of self in cross and same gender influence contexts
Ji-Eun Lee, E. Ko, Carol M. Megehee
201596 citations
Semantic Scholar
Consumer Sociability and Service Provider Expertise Influence on Service Relationship Success
Deborah F. Spake, Carol M. Megehee
201077 citations
Semantic Scholar
Applying complexity theory: A primer for identifying and modeling firm anomalies
A. Woodside, G. Nagy, Carol M. Megehee
201775 citations Open access
Semantic Scholar
Consumer enactments of archetypes using luxury brands
Carol M. Megehee, Deborah F. Spake
201271 citations
Semantic Scholar
Culture, religiosity, and economic configural models explaining tipping-behavior prevalence across nations
G. Ferguson, Carol M. Megehee, A. Woodside
201754 citations
Semantic Scholar
Advancing consumer behaviour theory in tourism via visual narrative art
A. Woodside, Carol M. Megehee
201050 citations
Semantic Scholar
When higher prices increase sales: How chronic and manipulated desires for conspicuousness and rarity moderate price's impact on choice of luxury brands
Yookyung Hwang, E. Ko, Carol M. Megehee
201447 citations
Semantic Scholar
The Impact of Perceived Peer Behavior, Probable Detection and Punishment Severity on Student Cheating Behavior
Carol M. Megehee, Deborah F. Spake
200846 citations
Semantic Scholar
Time Versus Pause Manipulation in communications directed to the young adult population: does it matter?
Carol M. Megehee, K. Dobie, J. Grant
2003Journal of Advertising Research40 citations
Semantic Scholar
Advertising time expansion, compression, and cognitive processing influences on consumer acceptance of message and brand
Carol M. Megehee
200939 citations
Semantic Scholar
Consequences of national cultures and motivations on entrepreneurship, innovation, ethical behavior, and quality-of-life
A. Woodside, Carol M. Megehee, Lars E. Isaksson, G. Ferguson
202035 citations
Semantic Scholar
Conversations with(in) the collective unconscious by consumers, brands, and relevant others
A. Woodside, Carol M. Megehee, Suresh C. Sood
201235 citations
Semantic Scholar
Travel Storytelling Theory and Practice
A. Woodside, Carol M. Megehee
200932 citations
Semantic Scholar
Fashion's role in visualizing physical and psychological transformations in movies
Hyeonyoung Choi, E. Ko, Carol M. Megehee
201429 citations
Semantic Scholar
Achieving requisite variety in modeling firms' strategy heterogeneities: Explaining paradoxical firm-market performances
G. Nagy, Carol M. Megehee, A. Woodside, T. Laukkanen +2 more
201725 citations
Semantic Scholar
Perspectives on Cross-Cultural, Ethnographic, Brand Image, Storytelling, Unconscious Needs, and Hospitality Guest Research
A. Woodside, Carol M. Megehee, Alfred Ogle
200919 citations Open access
Semantic Scholar
Leaving Pleasantville: Macro/micro, public/private, conscious/non-conscious, volitional/imposed, and permanent/ephemeral transformations beyond everyday life
Carol M. Megehee, E. Ko, R. Belk
201618 citations
Semantic Scholar
Students’ Views of Ethical Behavior and the Impact of Association
Deborah F. Spake, Carol M. Megehee, George R. Franke
200713 citations
Semantic Scholar
Four-Corner Outcomes in Strategic Management: Successful and Unsuccessful Paddling Down versus Upstream
A. Woodside, G. Nagy, Carol M. Megehee
201812 citations
Semantic Scholar
Segmenting tourists by direct tourism expenditures at new festivals
L. T. Damonte, M. Collins, Carol M. Megehee
201211 citations
Semantic Scholar
The self- versus full-service decision: Gender-based differences in assessment of risk
Julie Z. Sneath, P. Kennett, Carol M. Megehee
200211 citations Open access
Semantic Scholar
Do Perceptions of Direct-to-Consumer Pharmaceutical Advertising Vary Based on Urban Versus Rural Living?
Deborah F. Spake, Mathew Joseph, Carol M. Megehee
2014Health Marketing Quarterly7 citations
Semantic Scholar
Decoding southern culture and hospitality
Carol M. Megehee, Deborah F. Spake
20086 citations
Semantic Scholar
Can we live without cats? Interpreting and expanding on Ellson's question from a cat-lover's perspective
Carol M. Megehee
20086 citations Open access
Semantic Scholar
Applying Asymmetric, Case-Based, Forecasting Modeling in Service Research: Cultures’ Consequences on Customers’ Service Gratuities ☆
G. Ferguson, Carol M. Megehee, A. Woodside
2018Australasian Marketing Journal5 citations Open access
Semantic Scholar
Overcoming Bystander Apathy and Non-Intervention in Alcohol-Poisoning Emergency Situations: Advancing Field Testing of Training-for Intervention Theory via Thought Experiments
Carol M. Megehee, Sandy Strick, A. Woodside
20125 citations
Semantic Scholar
How Recipes of National Cultural Values, Wealth, Economic Inequality, and Religiosity Explain Consumer Tipping Behavior: An Abstract
G. Ferguson, Carol M. Megehee, A. Woodside
20173 citations Open access
Semantic Scholar
Flipping Lewin on his head: There is nothing as usefully theoretical as a good practice ☆
Carol M. Megehee
20163 citations
Semantic Scholar
Computing with words in modeling firms' paradoxical performances
G. Nagy, Carol M. Megehee, A. Woodside
20182 citations
Semantic Scholar
Information Usefulness of Tourism Destination Websites: California, Florida, and New York
M. Knoerr, Carol M. Megehee
20112 citations
Semantic Scholar
Window to New Research Approaches: How Using Simon’s Scissors Cuts Perplexity in Strategy Theory, Research, and Practice
G. Nagy, Carol M. Megehee, A. Woodside
2019New Insights on Trust in Business-to-Business Relationships1 citations
Semantic Scholar
Social identity in the American South: Mardi Gras societies in coastal Mississippi and Alabama
Julie Z. Sneath, Carol M. Megehee, Deborah F. Spake
20081 citations
Semantic Scholar
Accurate Outcome Performance Screening in Strategic Management
G. Nagy, Carol M. Megehee, A. Woodside
2019Accurate Case Outcome Modeling0 citations
Semantic Scholar
Cultures’ Outcomes on Entrepreneurship, Innovation, and National Quality of Life
A. Woodside, Carol M. Megehee, Lars E. Isaksson, G. Ferguson
2019Accurate Case Outcome Modeling0 citations
Semantic Scholar
SOLVING THE MAJOR PARADOX IN RESEARCH IN BUSINESS-TO-BUSINESS MARKETING: HOW TO CAPTURE FIRM-LEVEL STRATEGY HETEROGENEITIES IN INDUSTRY GENERALIZABLE MODELS
Carol M. Megehee, A. Woodside
2018Global Fashion Management Conference0 citations
Semantic Scholar
Advancing Customer Experience Theory: The Five-Way Conversations in Two-Person Customer-Marketer Talk
Carol M. Megehee, A. Woodside
20170 citations
Semantic Scholar
Advancing Customer Experience Theory: Five-Way Conversations in Two-Person Customer-Marketer Talk
Carol M. Megehee, A. Woodside
2017Association of Marketing Theory and Practice Proceedings0 citations Open access
Semantic Scholar
DATABASE MARKETING BY LTL MOTOR CARRIERS: AN EMPIRICAL STUDY
G. Davis, Carol M. Megehee
19990 citations
Semantic Scholar

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Deborah F. Spake×7
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