S. Griesser

Most-cited papers

1. Automated psychographic consumer segmentation: a text classification approach

   S. Griesser, Patricia Feubli, Douglas Mackevett

   2025Journal of Marketing Analytics10 citations Open access

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2. Triangulated Sentiment Analysis of Tweets for Social CRM

   S. Griesser, Neha Gupta

   2019Swiss Conference on Data Science5 citations

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3. Assessing polarisation in brand-related comments on three Swiss online media portals with Natural Language Processing

   S. Griesser, Adriana Ricklin, Remo Kälin, Guang Lu

   2023Swiss Conference on Data Science1 citations

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4. Exploring owner-based brand personality on Facebook and LinkedIn with Natural-Language-Processing (NLP)

   S. Griesser, Guang Lu

   2022Swiss Conference on Data Science1 citations

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5. Measuring semantic polarisation of four Swiss media brands with topic modelling

   S. Griesser

   2024Swiss Conference on Data Science0 citations

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6. Psychological Distance in German and English Brand Language of Eight International Brands

   S. Griesser

   2020SwissText/KONVENS0 citations

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7. Psychological Distance of Brand Associations

   S. Griesser, Qing Wang, T. Hills

   20190 citations

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8. Language concreteness in consumer and brand communication : presentation about current doctoral research and future research ideas

   S. Griesser

   20180 citations

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9. Psychological distance of brand associations and brand communication of luxury versus nonluxury brands on social media

   S. Griesser

   20180 citations

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10. Conspicuous Consumption Revisited in the Digital Era

    Qing Wang, F. Morhart, S. Griesser

    20170 citations

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11. 2-I: Communication Style Mismatch on Twitter and Facebook: How Luxury Brands Fail to Communicate Their Desirability and Exclusivity

    S. Griesser, Qing Wang, T. Hills

    20170 citations

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12. The Applicability of Renewable Raw Materials for the Professional Horticulture—Ecosystem Services, Profitability and Refinement

    S. Griesser

    20150 citations Open access

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13. ASSOCIATION FOR CONSUMER RESEARCH

    S. Gould, E. Goldsmith, S. Griesser, Jamie L. Grigsby +1 more

    20150 citations

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