B. Mariadoss

Most-cited papers

1. Marketing capabilities and innovation-based strategies for environmental sustainability: An exploratory investigation of B2B firms

   B. Mariadoss, P. Tansuhaj, Nacef Mouri

   2011251 citations

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2. Buffering and Amplifying Effects of Relationship Commitment in Business-to-Business Relationships

   S. Ganesan, Steven P. Brown, B. Mariadoss, Hillbun Ho

   2010208 citations

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3. Strategic marketing ambidexterity: antecedents and financial consequences

   Brett Josephson, Jeannie L. Johnson, B. Mariadoss

   2016154 citations

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4. Influences of Firm Orientations on Sustainable Supply Chain Management

   B. Mariadoss, Ting Chi, P. Tansuhaj, Nadia Pomirleanu

   2016115 citations

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5. The impact of management commitment alignment on salespersons' adoption of sales force automation technologies: An empirical investigation

   R. Cascio, B. Mariadoss, Nacef Mouri

   2010114 citations

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6. Salesperson competitive intelligence and performance: The role of product knowledge and sales force automation usage

   B. Mariadoss, C. Milewicz, Sangwon Lee, Arvin Sahaym

   201496 citations

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7. Friendship on social networking sites: Improving relationships between hotel brands and consumers

   Na Su, B. Mariadoss, Dennis Reynolds

   201575 citations

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8. Challenges of CRM Implementation in Business-to-Business Markets: A Contingency Perspective

   M. Ahearne, A. Rapp, B. Mariadoss, S. Ganesan

   201274 citations

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9. Strategic intent and performance: The role of resource allocation decisions

   B. Mariadoss, Jeannie L. Johnson, Kelly D. Martin

   201464 citations

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10. Service Transition Strategies in Manufacturing

    Brett Josephson, Jeannie L. Johnson, B. Mariadoss, J. Cullen

    201658 citations

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11. Uncle Sam Rising: Performance Implications of Business-to-Government Relationships

    Brett Josephson, Ju-Ye-On Lee, B. Mariadoss, Jeannie L. Johnson

    2018Journal of Marketing57 citations Open access

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12. Collaboration with higher education institutions for successful firm innovation

    Hakil Moon, B. Mariadoss, Jeannie L. Johnson

    2017Journal of business research56 citations

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13. Customer Clusters as Sources of Innovation-Based Competitive Advantage

    Vishal Bindroo, B. Mariadoss, Rajani Ganesh Pillai

    201252 citations

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14. Commitment and Replacement of Existing SaaS-Delivered Applications: A Mixed-Methods Investigation

    X. Xiao, S. Sarker, Ryan T. Wright, Suprateek Sarker +1 more

    2020MIS Q.43 citations

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15. Managing service quality in high customer contact B2B services across domestic and international markets

    Nadia Pomirleanu, B. Mariadoss, P. Chennamaneni

    201638 citations

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16. Supplier and Customer Involvement in New Product Development Stages: Implications for New Product Innovation Outcomes

    Hakil Moon, Jeannie L. Johnson, B. Mariadoss, J. Cullen

    201831 citations

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17. Emotional and cognitive involvement of consumers with hotel brands on social networking sites

    Na Su, B. Mariadoss, Dennis Reynolds

    2019Journal of Hospitality and Tourism Insights17 citations

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18. Customer Satisfaction with Consumption Systems

    Vishal Bindroo, B. Mariadoss, Raj Echambadi, Kumar R. Sarangee

    202010 citations

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19. Exploring Challenges in Implementing Customer Relationship Management (CRM) for Customer Brand Engagement (CBE) in the Hospitality Industry: A Developing Country Perspective

    Osman Monshi, Osman Munshi, M. Ahearne, A. Rapp +93 more

    2020Journal of International Business and Management3 citations Open access

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20. Strategic marketing ambidexterity: antecedents and financial consequences

    Brett Josephson, Jeannie L. Johnson, B. Mariadoss

    2015Journal of the Academy of Marketing Science2 citations

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21. Customer environmental advocacy: the construct, research propositions and managerial implications

    B. Mariadoss, P. Tansuhaj, K. Demir, Sean Yim

    20111 citations

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22. Metaverse Techniques, Product Types, and Their Interactions: Stock Market Responses

    Ankit Anand, B. Mariadoss, Daniel Kuzmich, Youngsoo Kim

    2025Americas Conference on Information Systems0 citations

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23. MISQ Archivist Commitment and Replacement of Existing SaaS-Delivered Applications: A Mixed-Method Investigation

    Xiao Xiao, S. Sarker, Ryan T. Wright, Suprateek Sarker +1 more

    20200 citations

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24. Interest Similarity Measure

    Na Su, B. Mariadoss, Dennis Reynolds

    20160 citations

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25. Self-Congruity Measure

    Na Su, B. Mariadoss, Dennis Reynolds

    20160 citations

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26. Interaction Frequency Measure

    Na Su, B. Mariadoss, Dennis Reynolds

    20160 citations

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27. Language Similarity Measure

    Na Su, B. Mariadoss, Dennis Reynolds

    20160 citations

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28. Perceived Self-disclosure Measure

    Na Su, B. Mariadoss, Dennis Reynolds

    20160 citations

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29. COLLABORATION WITH HIGHER EDUCATION INSTITUTIONS (HEIs) FOR SUCCESSFUL FIRM INNOVATION

    Hakil Moon, B. Mariadoss, Jeannie L. Johnson

    20160 citations

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