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Mark R. Lyberger · SciRah

Researcher profile · Semantic Scholar

Mark R. Lyberger

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Mark R. Lyberger — researcher profile on SciRah

h-index: 9
Works: 36
Citations: 277

Most-cited papers

Mega-Special-Event Promotions and Intent To Purchase: A Longitudinal Analysis of the Super Bowl
Norman J. O'Reilly, Mark R. Lyberger, Larry M. McCarthy, Benoît Séguin +1 more
200859 citations
Semantic Scholar
Internationalising ambush marketing: a comparative study
Benoît Séguin, Mark R. Lyberger, Norman J. O'Reilly, Larry M. McCarthy
200556 citations
Semantic Scholar
An Assessment of Consumer Knowledge of, Interest in, and Perceptions of Ambush Marketing Strategies
Mark R. Lyberger, Larry M. McCarthy
2001Sport Marketing Quarterly44 citations
Semantic Scholar
An Analysis of Volume Consumption, Consumer Interest and Perceptions of Sport Sponsorship as they Relate to the Super Bowl
Mark R. Lyberger, Larry M. McCarthy
200124 citations
Semantic Scholar
Recreational golfers' attitudes and awareness of sponsorship: a case study of the 2008 Ryder Cup
Sangkwon Lee, J. Harris, Mark R. Lyberger
201116 citations
Semantic Scholar
Marketing im Sport: Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing (Sportmanagement, Band 2)
Gerd Nufer, D. Chang, Helmut Digel, Marcel Fahrner +17 more
201114 citations
Semantic Scholar
Sports Marketing: A Strategic Perspective, 5th edition
Matthew D. Shank, Mark R. Lyberger
201412 citations
Semantic Scholar
The economic impact of college sporting events: a case study of Division I-A football games.
Sangkwoon Lee, J. Harris, Mark R. Lyberger
201011 citations
Semantic Scholar
Push–pull analysis: the mediating role of promotion types relative to visit intention to a sports museum
Brian H. Yim, Mark R. Lyberger, Doori Song
2021International Journal of Sports Marketing & Sponsorship9 citations
Semantic Scholar
The Ryder Cup, national identities and team USA
J. Harris, Sangkwon Lee, Mark R. Lyberger
2017Major Sporting Events6 citations
Semantic Scholar
Mediated (re)presentations of golf and national identity in the United States: some observations on the Ryder Cup.
J. Harris, Mark R. Lyberger
20085 citations
Semantic Scholar
Value-Centric Education: A Transcending Approach
Mark R. Lyberger
20204 citations
Semantic Scholar
Health Club Facility Operators' Perceived Level of Compliance with the Americans with Disabilities Act
Mark R. Lyberger, D. Pastore
19984 citations
Semantic Scholar
A case study of recreational golfers' interest in the 2008 Ryder Cup
John Harris, Sangkwoon Lee, Mark R. Lyberger
20123 citations
Semantic Scholar
Sports Marketing
Matthew D. Shank, Mark R. Lyberger
20212 citations
Semantic Scholar
Promotion mix elements
Matthew D. Shank, Mark R. Lyberger
2021Sports Marketing2 citations
Semantic Scholar
Indoor Sport Facility Feasibility Study: Assessment, Value and Demand
Mark R. Lyberger, Laurence M. McCarthy, Brian H. Yim
2018Association of Marketing Theory and Practice Proceedings2 citations Open access
Semantic Scholar
International Sports Marketing
Andre Bühler, G. Nufer, G. Bravo, Simon Chadwick +11 more
2014Sportmanagement2 citations
Semantic Scholar
Section 504 and the ADA: Past, Present and Future
Mark R. Lyberger, D. Pastore
19972 citations Open access
Semantic Scholar
Segmentation, targeting, and positioning
Matthew D. Shank, Mark R. Lyberger
20141 citations
Semantic Scholar
Advancing the Knowledgebase in Sport-Related Research: The Case for Systematic Research Reviews
Shawn M. Fitzgerald, Mark R. Lyberger
20131 citations Open access
Semantic Scholar
Segmentation, targeting, and positioning
Matthew D. Shank, Mark R. Lyberger
2021Sports Marketing0 citations
Semantic Scholar
Contingency framework for strategic sports marketing
Matthew D. Shank, Mark R. Lyberger
2021Sports Marketing0 citations
Semantic Scholar
Sponsorship programs
Matthew D. Shank, Mark R. Lyberger
2021Sports Marketing0 citations
Semantic Scholar
Promotion concepts
Matthew D. Shank, Mark R. Lyberger
2021Sports Marketing0 citations
Semantic Scholar
Implementing and controlling the strategic sports marketing process
Matthew D. Shank, Mark R. Lyberger
2021Sports Marketing0 citations
Semantic Scholar
Soccer feasibility study
Brian H. Yim, Mark R. Lyberger, Andy Gerow
2019Global Sport Business0 citations
Semantic Scholar
Sponsorship in golf
Mark R. Lyberger, Larry M. McCarthy
20170 citations
Semantic Scholar
Intent-to-Purchase and Mega-Special-Event Sponsorship: A Longitudinal Analysis of the Super Bowl
Norman J. O'Reilly, Mark R. Lyberger, Larry M. McCarthy, Benoît Séguin +1 more
20150 citations
Semantic Scholar
Research tools for understanding sports consumers
Matthew D. Shank, Mark R. Lyberger
2014Sports Marketing0 citations
Semantic Scholar
Pricing concepts and strategies
Matthew D. Shank, Mark R. Lyberger
2014Sports Marketing0 citations
Semantic Scholar
Managing sports products
Matthew D. Shank, Mark R. Lyberger
2014Sports Marketing0 citations
Semantic Scholar
Emergence of sports marketing
Matthew D. Shank, Mark R. Lyberger
2014Sports Marketing0 citations
Semantic Scholar
Understanding participants as consumers
Matthew D. Shank, Mark R. Lyberger
2014Sports Marketing0 citations
Semantic Scholar
Understanding spectators as consumers
Matthew D. Shank, Mark R. Lyberger
2014Sports Marketing0 citations
Semantic Scholar
Facility operators perceived level of compliance to the americans with disabilities act : an application within the membership health club industry
Mark R. Lyberger
19960 citations
Semantic Scholar

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