Journal profile

Journal of Strategic Marketing

Published by Taylor & FrancisISSN 0965-254X, 1466-4488Since 1993United Kingdom

Papers published: 1,304
Citations: 45K
h-index: 99
2-yr mean citations: 3.02
Open access: 23%

Marketing and Advertising Strategies Innovation and Knowledge Management Customer Service Quality and Loyalty Consumer Behavior in Brand Consumption and Identification Digital Marketing and Social Media Business Strategies and Innovation Consumer Market Behavior and Pricing Environmental Sustainability in Business

Most cited

Landmark papers in Journal of Strategic Marketing