Journal profile

Journal of Consumer Behaviour

Published by WileyISSN 1472-0817, 1479-1838Since 2001United KingdomAPC $3,350

Papers published: 1,942
Citations: 71K
h-index: 123
2-yr mean citations: 6.64
Open access: 32%

Consumer Behavior in Brand Consumption and Identification Consumer Market Behavior and Pricing Digital Marketing and Social Media Consumer Retail Behavior Studies Consumer Behavior and Marketing Influence Customer Service Quality and Loyalty Environmental Sustainability in Business Decision-Making and Behavioral Economics

Most cited

Landmark papers in Journal of Consumer Behaviour