Journal profile

Journal of Brand Management

Published by Palgrave MacmillanISSN 1350-231X, 1479-1803Since 1993United KingdomAPC $3,390

Papers published: 1,586
Citations: 79K
h-index: 133
2-yr mean citations: 5.39
Open access: 22%

Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies Corporate Identity and Reputation Digital Marketing and Social Media Consumer Market Behavior and Pricing Customer Service Quality and Loyalty Intellectual Property Law Consumer Retail Behavior Studies

Most cited

Landmark papers in Journal of Brand Management