The central argument of Media Change is straightforward but consequential: media are undeniably changing, but change often arrives late, unfolds unevenly, and sometimes reverses course altogether.Across cases ranging from streaming television and online-only news to automated journalism and generative artificial intelligence, Neil Thurman carefully separates technological possibility from widespread adoption, institutional displacement, and lasting social consequence.New forms absorb features of older ones, established organizations adapt rather than simply disappear, and political, economic, legal, and cultural conditions help determine which innovations endure.Thurman's target, then, is not the idea of media change itself, but our tendency to see technological novelty and too quickly declare transformation.That intervention feels especially timely in a media environment crowded with claims of rupture, most recently around generative AI.Thurman captures the messier reality of media change through six recurring dynamics-Revolution, Remediation, Resistance, Rapidity, Regulation, and Reversals.Together, the six Rs move us beyond the broad question of whether media have changed and toward more useful ones: what has changed, for whom, under what conditions, and for how long?As Thurman puts it, "We exist in a present that is ever changing, but with the past showing through" (p.13).The book is at its best in the case studies, where Thurman moves beyond what a technology might allow in theory and asks what institutions and audiences have actually done with it.Automated news production is a good example.It can easily appear to be a recent development, yet Thurman traces experiments with computer-generated journalism back decades.What eventually made automated journalism viable was not a single technological breakthrough but the gradual accumulation of computational capacity and digital data.Thurman describes GenAI itself as a form of remediation: however novel its outputs may appear, they remain deeply indebted to the texts,