Journal profile
International Journal of Bank Marketing
- Papers published
- 1,836
- Citations
- 105K
- h-index
- 157
- 2-yr mean citations
- 6.93
- Open access
- 13%
Customer Service Quality and LoyaltyBanking Sector Performance and ManagementTechnology Adoption and User BehaviourFinancial Literacy, Pension, Retirement AnalysisBanking stability, regulation, efficiencyConsumer Behavior and Marketing InfluenceMarketing and Advertising StrategiesFinancial Literacy and Behavior
Most cited

